身体磨砂膏市场规模、份额及成长分析（按类型、通路、形态、肤质、最终用户及地区）－2025-2032 年产业预测

2023 年身体磨砂膏市场规模价值 174 亿美元，预计将从 2024 年的 182.7 亿美元增长到 2032 年的 269.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.0%。

身体磨砂膏市场对富含椰子油、可可和各种天然油等滋养成分的产品的需求激增，这些产品可以为皮肤补水和去除角质。热门产品包括保湿、盐、糖和咖啡磨砂膏，有助于去除死皮细胞和杂质，并解决痤疮和老化等皮肤问题。咖啡磨砂膏因其抗氧化特性而特别受欢迎，而糖磨砂膏则具有天然保湿作用。儘管化学配方存在引起过敏反应的风险，但製造商仍越来越多地转向天然和草本成分以吸引消费者。社群媒体上的创新行销策略也提高了人们的认知度，对男性美容产品的关注有望扩大市场机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

身体磨砂膏市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 植物基
• 牛奶基
• 其他的

身体磨砂膏市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 离线
• 在线的

身体磨砂膏市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 粉末
• 凝胶和液体
• 奶油

身体磨砂膏市场规模（依肤质划分）及复合年增长率（2025-2032）

• 市场概览
• 敏感的
• 通常
• 烘干
• 油性

身体磨砂膏市场规模（依最终用户和复合年增长率）(2025-2032)

• 市场概览
• 商业的
• 住宅

身体磨砂膏市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble（USA）
• Unilever（UK）
• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（USA）
• Johnson & Johnson（USA）
• Beiersdorf AG（Germany）
• Shiseido Company, Limited（Japan）
• Avon Products, Inc.（UK）
• Natura & Co.（Brazil）
• Bath & Body Works（USA）
• The Body Shop International Limited（UK）
• Amorepacific Corporation（South Korea）
• Kao Corporation（Japan）
• L Brands, Inc.（USA）
• Colgate-Palmolive Company（USA）
• Henkel AG & Co. KGaA（Germany）
• Hain Celestial（USA）
• Lush Retail Ltd.（UK）

结论和建议

Body Scrub Market size was valued at USD 17.4 billion in 2023 and is poised to grow from USD 18.27 billion in 2024 to USD 26.99 billion by 2032, growing at a CAGR of 5.0% during the forecast period (2025-2032).

The body scrub market is witnessing a surge in demand for products that hydrate and exfoliate the skin, enriched with nourishing ingredients such as coconut oil, cocoa, and various natural oils. Popular variants include moisturizing, salt, sugar, and coffee-based scrubs, which help in removing dead skin cells, impurities, and addressing skin issues like acne and aging. Coffee scrubs are particularly favored for their antioxidant properties, while sugar scrubs act as natural humectants. Despite the risk of allergic reactions from chemical-based formulations, manufacturers are increasingly shifting towards natural and herbal ingredients to capture consumer interest. Innovative marketing strategies on social media are also enhancing awareness, with a growing emphasis on men's grooming products, poised to expand market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Body Scrub market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Body Scrub Market Segments Analysis

Global Body Scrub Market is segmented by Type, Distribution Channel, Form, Skin Type, End User and region. Based on Type, the market is segmented into Plant-based, Milk-based and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Form, the market is segmented into Powder, Gel or Liquid and Cream. Based on Skin Type, the market is segmented into Sensitive, Normal, Dry and Oily. Based on End User, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Body Scrub Market

The body scrub market is witnessing significant growth fueled by heightened consumer awareness of skincare and a surge in the availability of diverse products from manufacturers globally. As individuals increasingly prioritize personal care, demand for body scrubs, in particular, has surged, especially in emerging economies like India, China, and Brazil. These products not only serve as effective cleansing agents but are also utilized in beauty salons for their moisturizing properties and to combat tanning effects on the skin. With various formulations available-including liquids, gels, powders, and creams-products enriched with coconut oil and other moisturizing ingredients are popular for their anti-inflammatory benefits and their ability to address skin concerns such as acne, aging, and pigmentation, further driving the growth of this market in the coming years.

Restraints in the Body Scrub Market

The Body Scrub market faces a significant challenge due to the potential for allergic reactions triggered by products with chemical components, which may limit consumer adoption. This concern is particularly relevant for individuals with sensitive skin types. In response to this obstacle, many manufacturers are shifting their focus towards developing body scrubs that incorporate natural and herbal ingredients, aiming to provide safer alternatives that appeal to a broader audience. By prioritizing the use of skin-friendly, organic formulations, these companies are working to mitigate the risk of adverse reactions, thereby fostering market growth and expanding their customer base.

Market Trends of the Body Scrub Market

The Body Scrub market is witnessing a significant shift towards paraben-free formulations, driven by consumers' increasing awareness of personal wellbeing and the desire for safer, more natural skincare options. As demand for organic and clean-label products rises, the use of synthetic ingredients like parabens is declining; currently, only 35% of beauty products still contain these compounds, a notable decrease of 7 percentage points in just two years. This trend reflects a broader movement towards holistic skincare, encouraging manufacturers to innovate and develop body scrubs that are both effective and free from harmful chemicals, catering to the growing eco-conscious consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Body Scrub Market Size by Type & CAGR (2025-2032)

• Market Overview
• Plant-based
• Milk-based
• Others

Global Body Scrub Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Body Scrub Market Size by Form & CAGR (2025-2032)

• Market Overview
• Powder
• Gel or Liquid
• Cream

Global Body Scrub Market Size by Skin Type & CAGR (2025-2032)

• Market Overview
• Sensitive
• Normal
• Dry
• Oily

Global Body Scrub Market Size by End User & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Body Scrub Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, Form, Skin Type, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, Form, Skin Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Form, Skin Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Form, Skin Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Form, Skin Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Retail Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations