包装奶昔市场规模、份额及成长分析（按包装材料、口味、分销管道及地区）－2025-2032 年产业预测

2023 年全球包装奶昔市场规模为 3.4425 亿美元，预计将从 2024 年的 3.6904 亿美元增长到 2032 年的 6.4362 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.2%。

受即饮饮料需求不断增长和消费者偏好变化的推动，全球包装奶昔市场预计将显着增长。这些以牛奶为原料的调味饮料采用方便的包装，提供传统的奶昔体验，吸引了从儿童到成人的广泛人群。随着消费者越来越接受快节奏的生活方式，即饮趋势正在推动包装奶昔的销售。巧克力、草莓和香草等一系列热门口味正在进一步激发消费者的兴趣。此外，健康意识的趋势促使製造商推出低脂、低糖和高蛋白的奶昔，以满足注重健身的市场的需求。多种包装形式（例如单份瓶装和袋装）也增加了可用性，确保为忙碌的消费者提供令人满意且方便的零食选择。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析

包装奶昔市场规模（按包装材料和复合年增长率） (2025-2032)

• 市场概览
• 纸
• 锡
• 玻璃
• 塑胶

包装奶昔市场规模（依口味及复合年增长率）(2025-2032)

• 市场概览
• 巧克力
• 香草
• 草莓
• 其他的

包装奶昔市场规模（依分销通路划分）及复合年增长率（2025-2032）

• 市场概览
• 离线
• 在线的

包装奶昔市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nestle（Switzerland）
• Mengniu Dairy（China）
• Arla Foods（Denmark）
• Inner Mongolia Yili Industrial Group（China）
• FrieslandCampina（Netherlands）
• Danone（France）
• Muller Group（Germany）
• The Hain Celestial Group（USA）
• Agropur Dairy Cooperative（Canada）
• Saputo Inc.（Canada）
• PepsiCo（USA）
• Dean Foods（USA）
• Lactalis Group（France）
• Fairlife, LLC（USA）
• The Coca-Cola Company（USA）
• Amul（India）
• Chobani, LLC（USA）
• Dairy Farmers of America（USA）
• Fonterra Co-operative Group（New Zealand）

结论和建议

Global Packaged Milkshakes Market size was valued at USD 344.25 million in 2023 and is poised to grow from USD 369.04 million in 2024 to USD 643.62 million by 2032, growing at a CAGR of 7.2% during the forecast period (2025-2032).

The global packaged milkshake market is poised for significant growth, fueled by rising demand for ready-to-drink beverages and shifting consumer preferences. These flavored milk-based drinks offer a traditional milkshake experience in convenient packaging, appealing to a wide demographic from children to adults. As consumers increasingly embrace fast-paced lifestyles, the ready-to-drink trend is enhancing packaged milkshake sales. A variety of popular flavors, including chocolate, strawberry, and vanilla, further elevate consumer interest. Additionally, health-conscious trends are prompting manufacturers to introduce low-fat, low-sugar, and high-protein milkshake options, catering to the fitness-oriented market. Diverse packaging formats like single-serve bottles and pouches also enhance accessibility, ensuring a satisfying and convenient snack choice for consumers on the go.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Packaged Milkshakes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Packaged Milkshakes Market Segments Analysis

Global Packaged Milkshakes Market is segmented by Packaging Material, Flavor, Distribution Channel and region. Based on Packaging Material, the market is segmented into Paper, Tin, Glass and Plastic. Based on Flavor, the market is segmented into Chocolate, Vanilla, Strawberry and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Packaged Milkshakes Market

The Global Packaged Milkshakes market is experiencing growth largely due to their convenience, as these products can be enjoyed anytime and anywhere, aligning perfectly with the fast-paced lifestyles that many consumers lead today. The ready-to-drink format of packaged milkshakes caters to the growing demand for accessible, on-the-go options, making them highly appealing to busy individuals looking for quick, delicious beverages without the need for preparation. This demand for convenience not only drives the popularity of packaged milkshakes but also contributes significantly to the overall expansion of the market, as more consumers seek reliable and portable solutions for their beverage needs.

Restraints in the Global Packaged Milkshakes Market

The demand for packaged milkshakes in the global market is tempered by health-conscious consumers who are increasingly wary of products high in calories and sugar. This growing awareness around nutrition and healthier lifestyle choices has led many individuals to avoid indulgent options like milkshakes, thereby impacting their market appeal. As consumers prioritize low-calorie and low-sugar alternatives, the packaged milkshake industry may face significant challenges in attracting this segment of the market. Consequently, the overall demand outlook for packaged milkshakes may continue to decline unless manufacturers adapt their offerings to align with evolving consumer preferences for healthier choices.

Market Trends of the Global Packaged Milkshakes Market

The Global Packaged Milkshakes market is witnessing a significant shift towards health and wellness, driven by consumer demand for healthier beverage options. As awareness of nutrition grows, manufacturers are focusing on products featuring reduced sugar, low-fat milk, and plant-based alternatives to cater to health-conscious consumers. Furthermore, the incorporation of functional ingredients such as protein, probiotics, and added vitamins is becoming a key strategy for brands looking to differentiate their offerings. This trend is likely to continue gaining momentum, positioning the packaged milkshake market as a dynamic sector that prioritizes health without compromising on taste.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Packaged Milkshakes Market Size by Packaging Material & CAGR (2025-2032)

• Market Overview
• Paper
• Tin
• Glass
• Plastic

Global Packaged Milkshakes Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Chocolate
• Vanilla
• Strawberry
• Others

Global Packaged Milkshakes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Packaged Milkshakes Market Size & CAGR (2025-2032)

• North America (Packaging Material, Flavor, Distribution Channel)
  • US
  • Canada
• Europe (Packaging Material, Flavor, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging Material, Flavor, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging Material, Flavor, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging Material, Flavor, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inner Mongolia Yili Industrial Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agropur Dairy Cooperative (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dean Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairlife, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chobani, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dairy Farmers of America (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations