深色烈酒市场规模、份额及成长分析（按类型、分销管道、应用和地区）－2025-2032 年产业预测

预计到 2023 年，深色烈酒市场规模将达到 661.8 亿美元，从 2024 年的 724.7 亿美元成长到 2032 年的 1497.8 亿美元，在预测期内（2025-2032 年）的复合年增长率为 9.5%。

受苏格兰威士忌和兰姆酒的流行推动，全球深色烈酒市场正在快速成长，尤其是在中国和印度等新兴市场。尤其是在美国，食品和饮料行业蓬勃发展，对优质精酿烈酒的需求不断增加，对千禧世代具有很大的吸引力。这一趋势是由消费者对奢侈品的转向以及人们对异国风风味的接受度不断提高所推动的。然而，人们对非酒精饮料的偏好日益增长等挑战可能会抑製成长。然而，啤酒厂和酒吧的激增，加上策略性的电子商务倡议，将推动市场大幅成长。对高品质朗姆酒生产的投资以及对适量饮用朗姆酒有益健康的认识进一步支持了深色烈酒世界的积极前景。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

深色烈酒市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 威士忌酒
• 兰姆酒
• 白兰地

深色烈酒市场规模（依分销通路划分）及复合年增长率（2025-2032）

• 市场概览
• 线下交易
• 网路交易

深色烈酒市场规模（按应用）及复合年增长率（2025-2032）

• 市场概览
• 酒吧
• 餐厅
• 酒吧
• 其他的

深色烈酒市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• William Grant & Sons（United Kingdom）
• Bacardi Limited（Bermuda）
• Suntory Holdings（Japan）
• Pernod Ricard（France）
• Asahi Group Holdings（Japan）
• Kirin Holdings（Japan）
• Remy Cointreau（France）
• Brown-Forman Corporation（United States）
• Halewood Artisanal Spirits（United Kingdom）
• Amrut Distilleries（India）
• Edrington Group（United Kingdom）
• Campari Group（Italy）
• Heaven Hill Brands（United States）
• Sazerac Company（United States）
• Michter's Distillery（United States）
• Glenfarclas Distillery（United Kingdom）
• Teeling Whiskey Company（Ireland）
• MGP Ingredients（United States）
• Beam Suntory（United States）

结论和建议

Dark Spirits Market size was valued at USD 66.18 billion in 2023 and is poised to grow from USD 72.47 billion in 2024 to USD 149.78 billion by 2032, growing at a CAGR of 9.5% during the forecast period (2025-2032).

The global dark spirits market is experiencing rapid growth, particularly in emerging markets like China and India, driven by the popularity of Scotch whiskey and rum. With the food and beverage sector booming, especially in the US, the demand for premium craft spirits is on the rise, appealing significantly to millennials. The increasing acceptance of exotic flavors, alongside a shift towards luxury products, fuels this trend. However, challenges like the growing preference for non-alcoholic beverages could constrain growth. Nonetheless, a surge in breweries and bars, coupled with strategic e-commerce initiatives, positions the market for significant gains. Investments in high-quality rum production and recognition of health benefits associated with moderate consumption further bolster the positive outlook for dark spirits globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Dark Spirits market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Dark Spirits Market Segments Analysis

Global Dark Spirits Market is segmented by Type, Distribution Channel, Application and region. Based on Type, the market is segmented into Whiskey, Rum and Brandy. Based on Distribution Channel, the market is segmented into Offline Trading and Online Trading. Based on Application, the market is segmented into Bars, Restaurants, Pubs and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Dark Spirits Market

A significant factor propelling growth in the global dark spirits market is the rising demand for premium and super-premium categories, as affluent consumers show a preference for investing in high-quality spirits. This phenomenon is especially notable in established markets such as the United States, Europe, and Japan, where there is a robust appreciation for premium whiskey brands. In response to this trend, producers within the dark spirits sector are focusing their efforts on innovation and targeted marketing strategies to effectively address the evolving tastes and preferences of consumers. Consequently, this shift is shaping the future dynamics of the dark spirits market.

Restraints in the Dark Spirits Market

A significant challenge confronting the global dark spirits market stems from the rising competition posed by alternative alcoholic beverages like beer and wine. As consumers grow increasingly health-conscious, there is a marked shift towards lower-calorie and lower-alcohol options, contributing to a general decrease in alcohol consumption. This trend is especially prominent among younger demographics, who tend to explore fresh and innovative products. Consequently, manufacturers of dark spirits must prioritize product development and targeted marketing strategies to engage these consumers and safeguard their market position in an evolving and competitive environment. Adapting to these changes is crucial for sustaining relevance and market share.

Market Trends of the Dark Spirits Market

As of October 2023, the global dark spirits market is witnessing a significant shift toward premium and super-premium offerings, propelled by a burgeoning consumer base that prioritizes quality and exclusivity in liquor. This trend is further amplified by the increasing affluence of consumers who are willing to invest in luxury spirits, thereby elevating their overall drinking experience. Additionally, the rise of cocktail culture and sophisticated mixology practices is driving this demand, as enthusiasts increasingly seek unique and high-quality dark spirits for crafting artisanal cocktails. This confluence of factors solidifies premium dark spirits as a dominant segment within the dynamic spirits market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Dark Spirits Market Size by Type & CAGR (2025-2032)

• Market Overview
• Whiskey
• Rum
• Brandy

Global Dark Spirits Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Trading
• Online Trading

Global Dark Spirits Market Size by Application & CAGR (2025-2032)

• Market Overview
• Bars
• Restaurants
• Pubs
• Others

Global Dark Spirits Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• William Grant & Sons (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Halewood Artisanal Spirits (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amrut Distilleries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edrington Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven Hill Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sazerac Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michter's Distillery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glenfarclas Distillery (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teeling Whiskey Company (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGP Ingredients (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations