线上约会市场规模、份额及成长分析（按平台、产生收入来源和地区）—2025-2032 年产业预测

Online Dating Market Size, Share, and Growth Analysis, By Platform (Application, Web Portals), By Revenue Generation (Subscription, Advertisement), By Region - Industry Forecast 2025-2032

出版日期: 2025年03月06日 | 出版商:

SkyQuest | 英文 199 Pages | 商品交期: 3-5个工作天内

价格

简介目录

全球线上约会市场规模预计在 2023 年达到 103.6 亿美元，从 2024 年的 111.3 亿美元增长到 2032 年的 197 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.4%。

由于全球单身人口（尤其是年轻人）的快速成长，线上约会市场正在经历强劲增长。随着使用者越来越多地寻求拥有通用兴趣和价值观的伴侣，Tinder 和 Match Group 等平台越来越受欢迎，并促进了有意义的联繫。服务供应商正在透过创新功能增强用户体验，使线上约会变得方便、有效率。使其更具吸引力的是用户能够控制他们的互动和联繫。此外，智慧型手机用户数量的成长和网路普及率的提高为市场成长创造了进一步的机会。然而，网路诈骗和资料外洩等挑战带来的潜在风险可能会阻碍整体市场的扩张。儘管存在这些担忧，对有效匹配服务的需求仍在不断增长。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

Match Group（United States）
Bumble Inc.（United States）
Spark Networks SE（Germany）
Zhenai Inc.（China）
Momo Inc.（China）
Hello Group Inc.（China）
The Meet Group, Inc.（United States）
ProSiebenSat.1 Media SE（Germany）
ParshipMeet Group（Germany）
Grindr Inc.（United States）
DMM.com LLC（Japan）
Tantan Limited（China）
Tinder Inc.（United States）
Happn SAS（France）
Badoo Trading Limited（United Kingdom）
Feeld Ltd.（United Kingdom）
Coffee Meets Bagel Inc.（United States）

结论和建议

简介目录

Product Code: SQMIG25D2002

Global Online Dating Market size was valued at USD 10.36 billion in 2023 and is poised to grow from USD 11.13 billion in 2024 to USD 19.70 billion by 2032, growing at a CAGR of 7.4% in the forecast period (2025-2032).

The online dating market is experiencing significant growth, particularly among younger demographics, driven by the surge in single populations globally. As users increasingly seek partners with shared interests and values, platforms like Tinder and Match Group are rising in popularity, facilitating meaningful connections. Service providers are enhancing user experiences with innovative features, making online dating convenient and efficient. Functionality that allows users to control interactions and connections adds to the appeal. Additionally, the expanding smartphone user base and increasing internet penetration create further opportunities for market growth. However, challenges such as online fraud and data breaches pose potential risks, which could hinder overall market expansion. Despite these concerns, the demand for effective matchmaking services continues to rise.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Dating market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Dating Market Segments Analysis

The global online dating market is segmented into platform, revenue generation and region. Based on platform, the market is segmented into application and web portals. Based on revenue generation, the market is segmented into subscription and advertisement. Based on region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Online Dating Market

The Global Online Dating market is being significantly propelled by an increase in consumer expenditure on premium subscriptions, in-app purchases, and advanced features like AI-driven matching and personalized profiles, highlighting a trend towards customized dating experiences. In 2023, global dating app spending surpassed previous years, particularly demonstrating notable growth in North American and European markets. Contributing factors to this market expansion include enhanced mobile accessibility and data-driven algorithms, which are transforming the industry as more individuals turn to online dating as their preferred method for establishing connections, thereby reshaping societal perspectives on romantic engagements.

Restraints in the Global Online Dating Market

A significant challenge facing the Global Online Dating market is ensuring user safety and maintaining privacy. Numerous dating platforms gather personal data, including images and contact information, which could be vulnerable to data breaches or improper use. Additionally, users may run into fraudulent profiles established by scammers or individuals with malicious intent. This potential for privacy violations and deception creates a barrier for many who might otherwise engage in online dating, highlighting the need for robust security measures and vigilant monitoring to foster a safer and more trustworthy environment for all users in the online dating landscape.

Market Trends of the Global Online Dating Market

The global online dating market is witnessing a notable rise in niche dating platforms that cater to specific interests and demographics. These specialized services address diverse needs, from religious affiliations and ethnic backgrounds to shared hobbies and lifestyles. Popular platforms such as Veggly for vegans, Fitness Singles for health enthusiasts, and Dig for pet lovers reflect the growing desire for more personalized matchmaking experiences. Additionally, LGBTQ+ dating platforms like Grindr and HER are fostering safe and inclusive environments for the queer community. This trend not only enhances user satisfaction but also expands the market reach, driving growth and innovation within the online dating landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement

Global Online Dating Market Size by Platform & CAGR (2025-2032)

Market Overview
Application
Web Portals

Global Online Dating Market Size by Revenue Generation & CAGR (2025-2032)

Market Overview
Subscription
- Age
- 18-25 years
- 26-34 years
- 35-50 years
- Above 50 years
- Gender
- Male
- Female
- Type
- Annually
- Quarterly
- Monthly
Advertisement

Global Online Dating Market Size & CAGR (2025-2032)

North America (Platform, Revenue Generation)
- US
- Canada
Europe (Platform, Revenue Generation)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Platform, Revenue Generation)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Platform, Revenue Generation)
- Brazil
- Rest of Latin America
Middle East & Africa (Platform, Revenue Generation)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Match Group (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bumble Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spark Networks SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zhenai Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Momo Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hello Group Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Meet Group, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ProSiebenSat.1 Media SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ParshipMeet Group (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grindr Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DMM.com LLC (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tantan Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tinder Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Happn SAS (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Badoo Trading Limited (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Feeld Ltd. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coffee Meets Bagel Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments