捲髮器市场规模、份额及成长分析（按产品、通路、应用及地区）－2025-2032 年产业预测

2023 年捲髮器市场规模价值 48 亿美元，预计将从 2024 年的 51.9 亿美元成长到 2032 年的 96.8 亿美元，预测期间（2025-2032 年）的复合年增长率为 8.1%。

受时尚潮流变化、技术进步和美髮工具需求不断增长的推动，国际捲髮器市场预计将实现稳步增长。消费者希望拥有各种髮型，从蓬鬆的捲髮到光滑的波浪，将捲髮器视为整装仪容必需品。在 Instagram 和 TikTok 等平台的推动下，自我表达和整装仪容的风潮不断涌现，导致消费者愿意尝试不同的髮型，进一步推动了需求。名人代言和美容影响者教程也在塑造市场趋势方面发挥关键作用。此外，製造商还在可调节热量设定和环保设计等功能方面进行创新，以满足消费者对安全性和永续性的偏好，并推动市场向前发展。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步
• 客户和购买标准分析

捲髮器市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 捲髮钳
• 捲髮棒
• 其他的

捲髮器市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 超级市场和大卖场
• 便利商店
• 在线的

捲髮器市场规模（依应用）及复合年增长率（2025-2032）

• 市场概览
• 商业的
• 住宅

捲髮器市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Helen of Troy Limited（USA）
• Revlon Inc.（USA）
• Spectrum Brands Inc.（USA）
• Lunata Beauty（Canada）
• Geloon（China）
• Panasonic Corporation（Japan）
• Remington Products Company LLC（USA）
• Sultra Corporation（USA）
• TESCOM Corporation（Japan）
• VAV Professional Hair Care（China）
• BaBylissPRO（France）
• Bed Head（USA）
• Hot Tools（USA）
• InStyler（USA）
• John Paul Mitchell Systems（USA）
• Jose Eber（USA）
• Kiss Products Inc.（USA）
• L'ange Hair LLC（USA）
• Kristin Ess Hair（USA）

结论和建议

Curling Irons Market size was valued at USD 4.8 billion in 2023 and is poised to grow from USD 5.19 billion in 2024 to USD 9.68 billion by 2032, growing at a CAGR of 8.1% during the forecast period (2025-2032).

The international curling irons market is poised for steady growth, fueled by evolving fashion trends, technological advancements, and an increasing demand for hair styling tools. Consumers, eager to achieve versatile hairstyles-from voluminous curls to sleek waves-view curling irons as essential personal grooming items. The surge in self-expression and personal grooming, amplified by platforms like Instagram and TikTok, has led to a willingness among consumers to experiment with their hairstyles, further driving demand. Celebrity endorsements and beauty influencer tutorials also play a significant role in shaping market trends. Additionally, manufacturers are innovating with features like adjustable heat settings and eco-friendly designs, responding to consumer preference for safety and sustainability, thus propelling the market forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Curling Irons market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Curling Irons Market Segments Analysis

Global Curling Irons Market is segmented by Product, Distribution Channel, Application and region. Based on Product, the market is segmented into Curling Tongs, Curling Wands and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores and Online. Based on Application, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Curling Irons Market

The beauty and personal care industry is experiencing rapid growth, driven by heightened consumer awareness regarding grooming and styling trends. As curling irons are essential tools for achieving a variety of hairstyles, the demand for these products has surged significantly. The desire to attain modern and fashionable looks has further propelled sales within the curling iron market. This trend reflects a broader commitment to personal grooming and style, as individuals increasingly seek out high-quality tools that enable them to express their individuality and keep up with the latest hairstyles, ultimately contributing to the flourishing curling iron sector.

Restraints in the Curling Irons Market

The curling iron market faces significant challenges due to the potential damage caused by improper or excessive use of these devices, leading to issues like dryness, split ends, and hair breakage. As awareness of the risks associated with frequent heat styling continues to rise, an increasing number of consumers are opting for heatless or less damaging styling alternatives. These methods often involve curl techniques that do not rely on direct heat application, prompting a shift in consumer preferences and ultimately impacting the demand for traditional curling irons. Consequently, this trend represents a notable restraint on the growth of the curling irons market.

Market Trends of the Curling Irons Market

The curling iron market is witnessing a significant trend towards advanced technology and innovation, with manufacturers increasingly focusing on high-performance features to enhance user experience. The introduction of curling irons equipped with adjustable temperature settings, ceramic and tourmaline coatings ensures even heat distribution, while digital displays provide precise control. Additionally, the incorporation of smart technology allows users to manage and monitor their styling tools via mobile applications, embodying convenience and customization. These advancements not only aim to minimize hair damage but also promise superior curling results, reflecting a broader consumer demand for efficiency and quality in styling tools.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Curling Irons Market Size by Product & CAGR (2025-2032)

• Market Overview
• Curling Tongs
• Curling Wands
• Others

Global Curling Irons Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online

Global Curling Irons Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Curling Irons Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Helen of Troy Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lunata Beauty (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geloon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington Products Company LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sultra Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TESCOM Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VAV Professional Hair Care (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaBylissPRO (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bed Head (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hot Tools (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InStyler (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Paul Mitchell Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jose Eber (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'ange Hair LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kristin Ess Hair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations