个人护理淋浴设备和沐浴市场规模、份额及成长分析（按类型、分销管道和地区）—2025-2032 年行业预测

个人护理淋浴设备和沐浴市场规模预计在 2023 年达到 840 亿美元，从 2024 年的 889.6 亿美元增长到 2032 年的 1407.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.9%。

由于人们对卫生和健康的关注度不断提高，淋浴设备和沐浴个人护理市场正在蓬勃发展。这些必不可少的日常习惯不仅有助于清洁，而且对放鬆和恢復活力也有很大的好处。消费者越来越多地选择沐浴乳、洗髮精、去角质剂和保湿霜等有效产品来增强他们的沐浴体验。研究表明，温水淋浴设备或泡澡可以放鬆肌肉、缓解压力。然而，良好的卫生习惯对于预防细菌相关问题仍然很重要，强调使用后需要干净的毛巾和干净的衣服。市场的成长得益于消费者对有机和天然身体护理产品的兴趣日益浓厚、可支配收入不断增加以及对个人卫生标准的整体意识不断提高。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 客户和购买标准分析

个人护理淋浴设备及沐浴市场规模（按类型及复合年增长率）（2025-2032）

• 市场概览
• 沐浴凝胶和液体肥皂
• 身体磨砂膏
• 固态
• 其他的

个人护理淋浴设备和沐浴市场规模（按分销管道和复合年增长率）（2025-2032）

• 市场概览
• 离线
• 在线的

个人护理淋浴设备和沐浴市场规模（按地区及复合年增长率）（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Unilever（United Kingdom/Netherlands）
• Procter & Gamble（United States）
• L'Oreal SA（France）
• Johnson & Johnson（United States）
• Beiersdorf AG（Germany）
• Colgate-Palmolive Company（United States）
• The Body Shop International Limited（United Kingdom）
• Avon Products, Inc.（United Kingdom）
• Kao Corporation（Japan）
• Shiseido Company, Limited（Japan）
• The Himalaya Drug Company（India）
• The Estee Lauder Companies Inc.（United States）
• The Clorox Company（United States）
• The Honest Company, Inc.（United States）
• Henkel AG & Co. KGaA（Germany）
• Amway Corporation（United States）
• Reckitt Benckiser Group plc（United Kingdom）
• Puig SL（Spain）

结论和建议

Personal Care Shower and Bath Market size was valued at USD 84.0 billion in 2023 and is poised to grow from USD 88.96 billion in 2024 to USD 140.72 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The personal care market related to showers and baths is on the rise, driven by a burgeoning emphasis on hygiene and wellness. Essential to daily routines, these practices not only cleanse but offer significant relaxation and rejuvenation benefits. Consumers are increasingly turning to effective products such as body washes, shampoos, and specialty items like exfoliants and moisturizers that enhance their bathing experiences. Warm showers or baths are recognized for their muscle-relaxing and stress-relieving properties. However, proper hygiene remains critical to prevent germ-related issues, underscoring the need for clean towels and fresh clothing post-use. Market growth is propelled by rising consumer interest in organic and natural body care items, heightened disposable incomes, and an overall increased awareness of personal hygiene standards.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personal Care Shower And Bath market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personal Care Shower And Bath Market Segments Analysis

Global Personal Care Shower and Bath Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Shower Gels & Liquid Soap, Body Scrubs, Solid Soap and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personal Care Shower And Bath Market

A significant factor propelling the global personal care shower and bath market is the rising awareness regarding personal hygiene and grooming practices among consumers globally. As health and wellness concerns escalate, individuals are increasingly mindful of their personal care routines and the products they choose. This shift in consumer behavior is leading to a heightened demand for innovative and effective shower and bath products tailored to various needs and preferences. Items that feature natural and eco-friendly ingredients, diverse fragrances, and specialized formulations for distinct skin types are particularly sought after. Consequently, this growing inclination toward personal care items is anticipated to drive market expansion throughout the forecast period.

Restraints in the Personal Care Shower And Bath Market

A significant challenge facing the global personal care shower and bath market is the rising prevalence of counterfeit and substandard products, which present serious health and safety risks for consumers. This influx of low-quality offerings can undermine brand credibility and negatively impact market growth. Furthermore, the presence of harsh chemicals and synthetic ingredients in various personal care items raises concerns among consumers, potentially restricting demand for certain shower and bath products. To foster market expansion in the future, it will be essential to implement robust regulatory oversight and stringent quality control measures to safeguard consumer interests.

Market Trends of the Personal Care Shower And Bath Market

In the global personal care shower and bath market, a significant trend is the rising demand for natural and organic products, driven by consumer awareness of the adverse effects of synthetic chemicals on health and the environment. This shift is prompting manufacturers to prioritize eco-friendly formulations containing herbal extracts, essential oils, and organic compounds, aligning with sustainability values. Additionally, the market is witnessing a surge in multifunctional products, such as shower gels that combine moisturizing and exfoliating properties, catering to the modern consumer's desire for convenience and effectiveness. These trends are projected to propel market growth, reflecting a broader shift towards holistic and environmentally-conscious personal care.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Personal Care Shower and Bath Market Size by Type & CAGR (2025-2032)

• Market Overview
• Shower Gels & Liquid Soap
• Body Scrubs
• Solid Soap
• Others

Global Personal Care Shower and Bath Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Personal Care Shower and Bath Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig S.L. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations