家庭美容电器市场规模、份额及成长分析（按产品、通路和地区）－2025-2032 年产业预测

Household Beauty Appliances Market Size, Share, and Growth Analysis, By Product (Haircare, Skincare), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores), By Region - Industry Forecast 2025-2032

出版日期: 2025年03月20日 | 出版商:

SkyQuest | 英文 191 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年全球家用美容电器市场规模为 85 亿美元，预计将从 2024 年的 90 亿美元增长到 2032 年的 142.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.9%。

由于消费者意识的提高、可支配收入的增加以及电子商务的扩张，家用美容电器市场预计将经历显着增长。现今的消费者更重视个人护理和美容提升，他们更喜欢在家中解决护理问题，而不是去昂贵的美容院。科技的进步，尤其是人工智慧的进步，催生了人工智慧皮肤分析仪等创新产品，使个人化的护肤程序变得更加容易。此外，Heirloom Beauty 和 Philips India 等公司也提供兼具便利性和有效性的尖端产品。但高成本、专业服务的竞争和监管障碍等挑战可能会阻碍成长。总体而言，对于希望在这种动态环境中取得成功的製造商来说，策略创新和市场协调至关重要。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

Koninklijke Philips NV（Netherlands）
Home Skinovation（Israel）
Conair Corporation（United States）
Dyson（United Kingdom）
Braun（Germany）
Vega（India）
Kao Corp.（Japan）
Syska（India）
Panasonic Corporation（Japan）
Carol Cole Company（United States）
Croma（India）
L'Oreal SA（France）

结论和建议

简介目录

Product Code: SQMIG25P2028

Global Household Beauty Appliances Market size was valued at USD 8.5 billion in 2023 and is poised to grow from USD 9.0 billion in 2024 to USD 14.24 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The household beauty appliance market is poised for significant growth driven by rising consumer awareness, increased disposable income, and e-commerce expansion. Modern consumers are prioritizing personal care and aesthetic enhancement, favoring at-home solutions over costly salon visits. Technological advancements, particularly in artificial intelligence, are leading to innovative products like AI-powered skin analyzers, making personalized skincare routines accessible. Influential social media trends and celebrity endorsements are further energizing demand, while companies like Heirloom Beauty and Philips India showcase cutting-edge offerings that combine convenience with efficacy. However, challenges such as high costs, competition from professional services, and regulatory hurdles may impede growth. Overall, strategic innovation and marketing collaborations are essential for manufacturers looking to thrive in this dynamic landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Beauty Appliances market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Beauty Appliances Market Segments Analysis

Global Household Beauty Appliances Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Haircare, Skincare, Facial Care, Body Care and Others. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Convenience Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Household Beauty Appliances Market

The Global Household Beauty Appliances market is being propelled by the emerging trend among manufacturers to introduce multifunctional devices designed to meet diverse consumer beauty needs. These innovative appliances, which combine various functions such as cleansing, toning, and anti-aging treatments, are set to gain significant traction in the market. As consumers increasingly seek convenient solutions that address multiple beauty concerns, the demand for these advanced devices is expected to soar, ultimately boosting sales prospects for companies within the industry. This focus on multifunctionality not only enhances customer satisfaction but also positions manufacturers to capitalize on evolving market trends.

Restraints in the Global Household Beauty Appliances Market

The Global Household Beauty Appliances market faces significant restraint due to the high costs associated with advanced beauty appliances that incorporate innovative technologies and utilize premium materials. These elevated price points are likely to hinder their acceptance in price-sensitive regions, making it difficult for potential customers with limited budgets to invest in such products. As a result, this financial barrier may prevent a wider audience from accessing and utilizing these advanced household beauty devices, ultimately impacting the growth and expansion of the market on a global scale.

Market Trends of the Global Household Beauty Appliances Market

The Global Household Beauty Appliances market is witnessing a significant trend towards the integration of smart technology, revolutionizing consumer experiences. Manufacturers are increasingly investing in the development of advanced beauty devices that offer personalized treatments and real-time feedback, catering to individual skincare needs. As consumers become more tech-savvy and demand tailored solutions, smart appliances capable of adapting to diverse skin conditions are gaining traction. This shift not only enhances user convenience but also fosters deeper customer engagement with brands. Consequently, the market is expected to see robust growth as these innovative products meet evolving consumer preferences and lifestyle trends, solidifying their position in households worldwide.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Study Analysis
Customer And Buying Criteria Analysis

Global Household Beauty Appliances Market Size by Product & CAGR (2025-2032)

Market Overview
Haircare
Skincare
Facial Care
Body Care
Others

Global Household Beauty Appliances Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Supermarket/Hypermarket
Convenience Stores
Online

Global Household Beauty Appliances Market Size & CAGR (2025-2032)

North America (Product, Distribution Channel)
- US
- Canada
Europe (Product, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Koninklijke Philips N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Home Skinovation (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conair Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dyson (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Braun (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vega (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corp. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Syska (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carol Cole Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Croma (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal SA (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments