数位流程自动化市场规模、份额及成长分析（按组件、业务功能、部署类型、组织规模、垂直产业和地区）－2025 年至 2032 年产业预测

预计 2023 年全球数位流程自动化市场规模将达到 134.8 亿美元，从 2024 年的 151.5 亿美元成长到 2032 年的 386 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.4%。

数位流程自动化领域正在经历重大转变，重塑观点。一个关键趋势是超自动化，它将机器人流程自动化、机器学习和人工智慧等技术结合在一起，建立一个整体的自动化生态系统，从孤立的努力转向提高生产力和决策能力的整体策略。此外，随着企业意识到云端部署所提供的成本效益、扩充性和灵活性优势，向云端基础的数位流程自动化系统的转变正在加速。这种以云端为中心的方法支援远端工作、支援适应性架构并反映行业趋势。具体来说，数位流程自动化越来越多地受到改善客户体验目标的驱动，企业专注于提高客户参与和个人化服务，因为他们优先考虑客户满意度。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局

数位流程自动化市场规模（按组件和复合年增长率） (2025-2032)

• 市场概览
• 解决方案
• 服务

数位流程自动化市场规模（按业务功能和复合年增长率） (2025-2032)

• 市场概览
• 销售流程自动化
• 供应链自动化
• 计费自动化
• 行销自动化

数位流程自动化市场规模（按部署类型和复合年增长率）（2025-2032）

• 市场概览
• 本地
• 云端基础

数位流程自动化市场规模（依组织规模及复合年增长率）（2025-2032）

• 市场概览
• 中小型企业
• 大型企业

数位流程自动化市场规模（依产业垂直划分）及复合年增长率（2025-2032）

• 市场概览
• BFSI（银行、金融服务、保险）
• 资讯科技和通讯
• 卫生保健
• 零售
• 製造业
• 消费品
• 能源和公共
• 媒体和娱乐
• 其他的

数位流程自动化市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• IBM Corporation（USA）
• Pegasystems Inc.（USA）
• Appian Corporation（USA）
• Oracle Corporation（USA）
• Microsoft Corporation（USA）
• Automation Anywhere, Inc.（USA）
• UiPath Inc.（USA）
• SAP SE（Germany）
• WorkFusion, Inc.（USA）
• NICE Systems Ltd.（Israel）
• Kofax Inc.（USA）
• Bizagi Group Limited（UK）
• Software AG（Germany）
• OpenText Corporation（Canada）
• Newgen Software Technologies Ltd.（India）
• TIBCO Software Inc.（USA）

结论和建议

Global Digital Process Automation Market size was valued at USD 13.48 billion in 2023 and is poised to grow from USD 15.15 billion in 2024 to USD 38.6 billion by 2032, growing at a CAGR of 12.4% during the forecast period (2025-2032).

The digital process automation landscape has undergone significant transformations, reshaping organizational perspectives on automation. A key trend is hyper automation, which amalgamates technologies such as robotic process automation, machine learning, and artificial intelligence to establish a holistic automation ecosystem, moving beyond isolated initiatives towards comprehensive strategies that enhance productivity and decision-making. Additionally, the shift towards cloud-based digital process automation systems is gaining momentum, as businesses recognize the benefits of cost-effectiveness, scalability, and flexibility that cloud deployment offers. This cloud-centric approach enables remote work and supports adaptable architectures, reflecting broader industry trends. Notably, digital process automation is increasingly driven by the goal of enhancing customer experience, as companies focus on improving client engagement and personalizing services to prioritize customer satisfaction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Process Automation market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Process Automation Market Segments Analysis

Global Digital Process Automation Market is segmented by Component, Business Function, Deployment Type, Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Business Function, the market is segmented into Sales Process Automation, Supply Chain Automation, Claims Automation and Marketing Automation. Based on Deployment Type, the market is segmented into On-Premises and Cloud-Based. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises (SMEs) and Large Enterprises. Based on Industry Vertical, the market is segmented into BFSI (Banking, Financial Services, and Insurance), IT and Telecom, Healthcare, Retail, Manufacturing, Consumer Goods, Energy and Utilities, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Process Automation Market

The primary factor driving the growth of the global digital process automation market is the rising demand from organizations aiming to optimize processes and minimize operational expenses. Automation solutions significantly enhance work process efficiency, reduce manual errors, and accelerate workflows, leading to improved productivity and cost-effectiveness. This trend is evident across various industries, including manufacturing and healthcare, where streamlined operations are essential. As businesses increasingly recognize the benefits of digital process automation, the market is experiencing a robust expansion, reflecting a shift towards more efficient operational strategies that bolster overall performance and competitiveness.

Restraints in the Global Digital Process Automation Market

The Global Digital Process Automation market faces significant constraints primarily due to concerns surrounding data security and privacy. Organizations are tasked with managing vast amounts of sensitive information, which raises serious apprehensions regarding the potential fallout from data breaches or cyberattacks, as well as security lapses. Such fears can deter businesses, particularly in highly regulated sectors like finance and healthcare, from fully embracing automation technologies. The anxiety over possible repercussions from inadequate security measures inhibits the willingness to implement these advanced solutions, thus hampering the overall growth and adoption of digital process automation across various industries.

Market Trends of the Global Digital Process Automation Market

The Global Digital Process Automation market is witnessing a significant trend driven by AI-powered advancements, which enhance efficiency and innovation across various sectors, including finance and healthcare. By leveraging machine learning and natural language processing, organizations are automating complex processes and improving decision-making capabilities. This shift towards intelligent automation not only streamlines operations but also fosters the development of smarter, more responsive systems, capable of adapting to diverse business needs. As companies increasingly integrate these advanced technologies, the demand for innovative digital process automation solutions is expected to rise, reshaping the competitive landscape and driving future growth in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Digital Process Automation Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Services

Global Digital Process Automation Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Sales Process Automation
• Supply Chain Automation
• Claims Automation
• Marketing Automation

Global Digital Process Automation Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Digital Process Automation Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-Sized Enterprises (SMEs)
• Large Enterprises

Global Digital Process Automation Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI (Banking, Financial Services, and Insurance)
• IT and Telecom
• Healthcare
• Retail
• Manufacturing
• Consumer Goods
• Energy and Utilities
• Media and Entertainment
• Others

Global Digital Process Automation Market Size & CAGR (2025-2032)

• North America (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • US
  • Canada
• Europe (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appian Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Automation Anywhere, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UiPath Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorkFusion, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE Systems Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kofax Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizagi Group Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Software AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newgen Software Technologies Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations