智慧型手机电视市场规模、份额及成长分析（内容类型、技术、萤幕大小、通路、服务类型、用途、应用、最终用户及地区）－2025-2032 年产业预测

预计 2023 年全球智慧型手机电视市场规模将达到 145.3 亿美元，从 2024 年的 156.8 亿美元成长到 2032 年的 288 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.9%。

随着智慧型手机和平板电脑等智慧型装置的普及以及全球网路使用率的上升，行动电视市场预计将出现强劲成长。透过视讯点播 (VoD) 平台对优质体育、电影和娱乐内容的需求正在推动这一行业的发展。具有电视功能的智慧型手机的不断发展，增加了免费电视服务的使用机会，尤其是在发展中地区，这推动了智慧型手机电视的销售。 5G技术的出现进一步丰富了市场，为用户提供了高速资料和卓越的媒体体验。随着串流媒体品质的提高以及 Netflix 和 Hulu 等用户友好型平台在行动装置上的普及，观众可以期待未来获得更愉快的体验。技术进步和消费者需求的结合预示着行动电视将拥有一个充满活力的未来。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 技术进步
• 客户和购买标准分析

智慧型手机电视市场规模（按内容类型和复合年增长率） (2025-2032)

• 市场概览
• 串流媒体
• 电视直播
• 一经请求
• 游戏

智慧型手机电视市场规模（依技术及复合年增长率） (2025-2032)

• 市场概览
• 液晶
• LED
• 有机发光二极体
• QLED

智慧型手机电视市场规模（按萤幕大小和复合年增长率） (2025-2032)

• 市场概览
• 32吋以下
• 32至55英寸
• 55吋或以上

智慧型手机电视市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 网路零售
• 线下零售
• 直销

智慧型手机电视市场规模（按服务类型和复合年增长率） (2025-2032)

• 市场概览
• 免费广播
• 付费电视服务

智慧型手机电视市场规模（依用途及复合年增长率） (2025-2032)

• 市场概览
• 固定式
• 可携式的
• 智慧型手机

智慧型手机电视市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 串流电视内容
• 随选视讯
• 其他的

智慧型手机电视市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概览
• 家用
• 商业的

智慧型手机电视市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Samsung Electronics Co., Ltd.（South Korea）
• Apple Inc.（USA）
• Sony Corporation（Japan）
• LG Electronics Inc.（South Korea）
• Panasonic Corporation（Japan）
• Xiaomi Corporation（China）
• Huawei Technologies Co., Ltd.（China）
• TCL Technology（China）
• Hisense Group（China）
• Key Developments
• Sharp Corporation（Japan）
• Philips（Netherlands）
• Skyworth Group（China）
• Haier Group Corporation（China）
• OnePlus Technology（China）
• Realme（China）
• Oppo（China）
• Motorola Mobility LLC（USA）
• Nokia Corporation（Finland）
• Amazon.com, Inc.（USA）

结论和建议

Global Smartphone TV Market size was valued at USD 14.53 billion in 2023 and is poised to grow from USD 15.68 billion in 2024 to USD 28.8 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The mobile TV market is poised for robust growth, driven by the increasing adoption of smart devices like smartphones and tablets, coupled with rising global internet usage. Demand for premium sports, movies, and entertainment content through Video on Demand (VoD) platforms is propelling this sector forward. Enhanced production of TV-enabled smartphones has increased access to free-to-air services, particularly in developing regions, resulting in higher smartphone TV sales. The advent of 5G technology has further enriched the market, offering users high-speed data and superior media experiences. As streaming quality improves and user-friendly platforms like Netflix and Hulu gain popularity on mobile devices, viewers can anticipate an even more enjoyable experience ahead. The combination of technological advancements and consumer demand ensures a dynamic future for mobile TV.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smartphone TV market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smartphone TV Market Segments Analysis

Global Smartphone TV Market is segmented by Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User and region. Based on Content Type, the market is segmented into Streaming, Live TV, On-Demand and Gaming. Based on Technology, the market is segmented into LCD, LED, OLED and QLED. Based on Screen Size, the market is segmented into Less than 32 inches, 32 to 55 inches and Above 55 inches. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail and Direct Sales. Based on Service Type, the market is segmented into Free-to-air and Pay-TV Services. Based on Usage, the market is segmented into Fixed, Portable and Mobile. Based on Application, the market is segmented into Stream Television Content, On-demand Videos and Others. Based on End User, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smartphone TV Market

The growth of the global Smartphone TV market can be attributed to the rising adoption of smartphones by individuals worldwide. This sector has experienced remarkable advancements in recent years and is anticipated to continue its impressive growth trajectory. The capability to stream or watch live video content on mobile devices anytime and anywhere is a significant factor contributing to this trend. Additionally, the increasing prevalence of smartphones and tablets across the globe is propelling the development of the Smartphone TV market, highlighting the importance of portable media consumption in today's digital landscape.

Restraints in the Global Smartphone TV Market

The global smartphone TV market is influenced by several external factors that may impact its competitive landscape in the upcoming years. Key aspects to consider include the intensity of competitive rivalry among existing players, as well as the potential threat posed by new entrants into the market. These factors will shape the dynamics of competition, affecting pricing strategies, innovation, and market share, ultimately determining the overall growth and sustainability of the smartphone TV sector. Understanding these elements is crucial for stakeholders aiming to navigate the challenges and opportunities within this rapidly evolving market.

Market Trends of the Global Smartphone TV Market

The Global Smartphone TV market is experiencing a notable trend toward the integration of foldable smartphones, reflecting a shift in consumer preferences for versatile and adaptable devices. As advancements in display technology continue to progress, foldable smartphones are emerging as a popular choice due to their innovative screen designs that can fold and unfold, providing users with enhanced options for different screen sizes and shapes. This trend is not only driving demand for foldable devices but also influencing the development of mobile content and streaming services tailored to these unique form factors, reinforcing the convergence of smartphones and TV experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Advancement
• Customer & Buying Criteria Analysis

Global Smartphone TV Market Size by Content Type & CAGR (2025-2032)

• Market Overview
• Streaming
• Live TV
• On-Demand
• Gaming

Global Smartphone TV Market Size by Technology & CAGR (2025-2032)

• Market Overview
• LCD
• LED
• OLED
• QLED

Global Smartphone TV Market Size by Screen Size & CAGR (2025-2032)

• Market Overview
• Less than 32 inches
• 32 to 55 inches
• Above 55 inches

Global Smartphone TV Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail
• Direct Sales

Global Smartphone TV Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Free-to-air
• Pay-TV Services

Global Smartphone TV Market Size by Usage & CAGR (2025-2032)

• Market Overview
• Fixed
• Portable
• Mobile

Global Smartphone TV Market Size by Application & CAGR (2025-2032)

• Market Overview
• Stream Television Content
• On-demand Videos
• Others

Global Smartphone TV Market Size by End User & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Smartphone TV Market Size & CAGR (2025-2032)

• North America (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • US
  • Canada
• Europe (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnePlus Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Realme (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oppo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Motorola Mobility LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nokia Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations