毛巾保温器市场规模、份额及成长分析（按类型、分销管道、应用和地区）－产业预测，2025 年至 2032 年

预计 2023 年全球毛巾保温器市场规模将达到 8.6744 亿美元，从 2024 年的 9.5418 亿美元增长到 2032 年的 20.4538 亿美元，预测期内（2025-2032 年）的复合年增长率为 10.0%。

受消费者对节能、高科技家用电器（尤其是环保电器）需求不断增长的推动，毛巾保温器市场正在经历显着增长。随着住宅投资豪华浴室整修，毛巾保温器已成为流行的豪华电器。此外，智慧家庭的日益普及以及对健康、卫生和美学的日益关注正在推动市场潜力。特别是，消费者对湿毛巾上细菌的认识推动了对毛巾保温器的需求，研究强调了有害细菌的存在。 Zehnder Group AG 和 Hindware 等知名品牌正在透过时尚和实用的设计进行创新，而 KORADO 的一系列可自订选项则与现代消费者对偏好、时尚和健康的偏好高度契合。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 重大投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

全球毛巾保温器市场规模（按类型和复合年增长率） （2025-2032 年）

• 市场概览
• 电
• 水力

全球毛巾保温器市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 在线的
• 离线

全球毛巾保温器市场规模（按应用和复合年增长率） (2025-2032)

• 市场概览
• 住宅
• 商业的

全球毛巾保温器市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Runtal North America, Inc.（United States）
• Zehnder Group（Switzerland）
• Myson Inc.（United States）
• KORADO, as（Czech Republic）
• Pitacs Limited（United Kingdom）
• Vogue UK（United Kingdom）
• Radox Radiators Ltd.（United Kingdom）
• St. Lawrence Metal Products Co. Ltd.（Canada）
• Apollo Radiators（United Kingdom）
• Porcelanosa Group（Spain）
• Keenray（China）
• SereneLife（United States）
• Zadro Products, Inc.（United States）
• WarmlyYours（United States）
• Amba Products（United States）
• MrSteam（United States）
• Hydrotherm（Australia）
• Vola A/S（Denmark）
• Skope Industries Ltd.（New Zealand）

结论和建议

Global Towel Warmers Market size was valued at USD 867.44 million in 2023 and is poised to grow from USD 954.18 million in 2024 to USD 2045.38 million by 2032, growing at a CAGR of 10.0% during the forecast period (2025-2032).

The market for towel warmers is experiencing significant growth, fueled by the increasing consumer demand for energy-efficient and high-tech home appliances, particularly those that are environmentally friendly. As homeowners invest more in luxury bathroom renovations, towel warmers are becoming sought-after high-end appliances. Additionally, the proliferation of smart homes and a growing interest in wellness, hygiene, and aesthetics are enhancing market potential. Notably, consumer awareness about germs on wet towels is driving demand for towel warmers, as studies highlight the presence of harmful bacteria. Leading brands like Zehnder Group AG and Hindware are innovating with stylish, functional designs, while KORADO offers a variety of customizable options, demonstrating a strong alignment with modern consumer preferences for comfort, style, and health.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Towel Warmers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Towel Warmers Market Segments Analysis

Global Towel Warmers Market is segmented by Type, Distribution Channel, Application and region. Based on Type, the market is segmented into Electric and Hydronic. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Towel Warmers Market

The increasing demand for towel warmers is fueled by consumers' growing aspirations for comfort and luxury in their living spaces, particularly within high-end homes, hotels, spas, and wellness facilities. Homeowners and hospitality providers are investing in premium bathroom accessories to enhance convenience and comfort. This global market for towel warmers is further boosted by the rising popularity of smart bathroom technologies and the trend of contemporary home renovations. As people seek to elevate their bathing experiences, the towel warmer market is witnessing significant expansion driven by these evolving lifestyle preferences and design trends.

Restraints in the Global Towel Warmers Market

The Global Towel Warmers market faces several restraints that may hinder its growth. One significant factor is the high initial investment required for towel warmers, encompassing product purchase, installation, and ongoing maintenance costs. This financial burden often deters small businesses and homeowners with limited budgets from investing in these heating solutions. Additionally, certain hydronic towel warmer models necessitate integration with existing plumbing systems, which complicates the installation process and elevates overall expenses. As a result, these challenges can restrict accessibility to towel warmers in specific regions, further limiting market expansion and adoption rates.

Market Trends of the Global Towel Warmers Market

The Global Towel Warmers market is witnessing a significant trend towards the integration of energy-saving and intelligent technology, characterized by the rising popularity of wireless-enabled, energy-efficient models. These advanced towel warmers, equipped with timers and efficient heating components, allow users to control temperatures remotely via smartphone applications, catering to the increasing demand for convenience and smart home integration. Additionally, manufacturers are focusing on eco-friendly attributes, such as low energy consumption and the use of sustainable materials, appealing to environmentally conscious consumers. This convergence of innovation and sustainability positions the market for robust growth, aligning with modern consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Towel Warmers Market Size by Type & CAGR (2025-2032)

• Market Overview
• Electric
• Hydronic

Global Towel Warmers Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Towel Warmers Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Towel Warmers Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Runtal North America, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zehnder Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myson Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KORADO, a.s. (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pitacs Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vogue UK (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radox Radiators Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• St. Lawrence Metal Products Co. Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apollo Radiators (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porcelanosa Group (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keenray (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SereneLife (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zadro Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WarmlyYours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amba Products (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MrSteam (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hydrotherm (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vola A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skope Industries Ltd. (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations