指示性分析市场规模、份额及成长分析（按组件、业务功能、资料类型、组织规模、部署模型、应用、垂直领域和地区）－2025 年至 2032 年产业预测

2023 年全球指示性分析市场规模价值 94 亿美元，预计将从 2024 年的 114 亿美元成长到 2032 年的 534.4 亿美元，预测期间（2025-2032 年）的复合年增长率为 21.3%。

利用说明分析的公司可以很好地采用预测性和指示性分析分析，透过历史资料和演算法增强其预测能力。美国医学院强调，不必要的服务每年给美国医疗保健产业造成 7,500 亿美元的损失，这表明预测分析可以透过预测病患病情来减少财务浪费，从而节省高达 15% 的预算。全球对巨量资料基础设施的投资、日益增多的网路犯罪以及对犯罪预测和预防日益增长的需求正在推动指示性分析市场的强劲成长。此外，随着组织寻求更高的效率和洞察力，传统商业智慧工具的限制可能会进一步加速朝向更复杂的分析解决方案的转变。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 专利分析
• 技术分析
• 案例研究

指示性分析市场规模（依组成部分及复合年增长率） (2025-2032)

• 市场概览
• 软体
• 服务
  • 专业服务
  • 託管服务

指示性分析市场规模（依业务功能和复合年增长率） (2025-2032)

• 市场概览
• 人力资源
• 销售量
• 行销
• 金融
• 手术

指示性分析市场规模（按资料类型和复合年增长率） (2025-2032)

• 市场概览
• 非结构化资料
• 半结构化资料
• 结构化资料

指示性分析市场规模（依组织规模和复合年增长率） (2025-2032)

• 市场概览
• 大型企业
• 中小企业

指示性分析市场规模（按部署模型和复合年增长率） (2025-2032)

• 市场概览
• 本地
• 云

指示性分析市场规模（按应用和复合年增长率） (2025-2032)

• 市场概览
• 风险管理
• 营运管理
• 收益管理
• 网管
• 供应链管理
• 人才管理
• 其他用途

指示性分析市场规模（依产业垂直划分）及复合年增长率（2025-2032）

• 市场概览
• 医疗保健和生命科学
• BFSI
• 通讯和资讯技术
• 零售与电子商务
• 媒体和娱乐
• 製造业
• 能源和公用事业
• 旅游与饭店
• 运输和物流
• 政府和国防
• 其他行业

指示性分析市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• IBM（US）
• Microsoft（US）
• Salesforce（US）
• SAP（Germany）
• SAS Institute（US）
• Ayata（US）
• Sisense（US）
• Happiest Minds（India）
• River Logic（US）
• Frontline Systems（US）
• Mitek Analytics（France）
• Panorat.IO（US）
• Domo, Inc.（US）

结论和建议

Global Prescriptive Analytics Market size was valued at USD 9.4 billion in 2023 and is poised to grow from USD 11.4 billion in 2024 to USD 53.44 billion by 2032, growing at a CAGR of 21.3% during the forecast period (2025-2032).

Businesses leveraging descriptive analytics are well-equipped to adopt predictive and prescriptive analytics, enhancing their forecasting capabilities through historical data and algorithms. The National Academy of Medicine highlights that unnecessary services cost the US healthcare industry $750 billion annually, indicating significant potential for predictive analytics to mitigate financial waste by predicting patient ailments and potentially saving up to 15% of budgets. The global investment in big data infrastructure, alongside rising cybercrimes and the escalating demand for crime prediction and prevention, is poised to drive robust growth in the prescriptive analytics market. Additionally, the limitations of traditional business intelligence tools will further accelerate the shift towards more sophisticated analytics solutions as organizations seek greater efficiency and insight.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Prescriptive Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Prescriptive Analytics Market Segments Analysis

Global Prescriptive Analytics Market is segmented by Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical and region. Based on Component, the market is segmented into Software and Services. Based on Business Function, the market is segmented into Human Resources, Sales, Marketing, Finance and Operations. Based on Data Type, the market is segmented into Unstructured Data, Semi-Structured Data and Structured Data. Based on Organization Size, the market is segmented into Large Enterprises and Small And Medium-Sized Enterprises. Based on Deployment Model, the market is segmented into On-Premises and Cloud. Based on Application, the market is segmented into Risk Management, Operations Management, Revenue Management, Network Management, Supply Chain Management, Workforce Management and Other Applications. Based on Vertical, the market is segmented into Healthcare And Life Sciences, BFSI, Telecom And Information Technology, Retail And Ecommerce, Media And Entertainment, Manufacturing, Energy And Utility, Travel And Hospitality, Transportation And Logistics, Government And Defense and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Prescriptive Analytics Market

A central factor driving the Global Prescriptive Analytics market is the emphasis on customer-centricity across various sectors. By leveraging prescriptive analytics, organizations can enhance customer experiences through in-depth analysis of customer data, preferences, and behavioral trends. This approach allows businesses to create highly targeted marketing strategies, offer personalized recommendations, and design customized product offerings. As companies increasingly recognize the significance of understanding and catering to individual customer needs, the demand for prescriptive analytics solutions continues to grow, facilitating more effective engagement and satisfaction while ultimately driving business success in a competitive landscape.

Restraints in the Global Prescriptive Analytics Market

The global prescriptive analytics market faces significant challenges due to a lack of qualified professionals skilled in data science, statistical modeling, machine learning, and programming. Organizations aiming to adopt prescriptive analytics may struggle to find talent proficient in managing complex data sets and extracting actionable insights. This shortage of expertise can hinder the effective implementation of prescriptive analytics solutions, ultimately limiting their broader adoption across various industries. Consequently, the gap in skilled professionals may serve as a substantial restraint on the growth and scalability of the global prescriptive analytics market, impacting its overall potential for advancement.

Market Trends of the Global Prescriptive Analytics Market

A significant trend shaping the global prescriptive analytics market is the accelerated adoption of AI-driven decision-making tools across diverse sectors. Companies are increasingly leveraging prescriptive analytics to refine operational efficiency, enhance customer engagement, and secure a competitive edge in their respective markets. This shift is largely fueled by the urgency to make swift, data-driven decisions that align with rapidly changing market dynamics. Continuous advancements in machine learning and big data technologies are rendering prescriptive analytics more accessible and cost-effective, thereby appealing to a wider array of businesses. Consequently, the global prescriptive analytics market is poised for substantial growth in the upcoming years, reflecting this profound trend.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies

Global Prescriptive Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services
  • Professional Services
  • Managed Services

Global Prescriptive Analytics Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Human Resources
• Sales
• Marketing
• Finance
• Operations

Global Prescriptive Analytics Market Size by Data Type & CAGR (2025-2032)

• Market Overview
• Unstructured Data
• Semi-Structured Data
• Structured Data

Global Prescriptive Analytics Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Global Prescriptive Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Prescriptive Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Risk Management
• Operations Management
• Revenue Management
• Network Management
• Supply Chain Management
• Workforce Management
• Other Applications

Global Prescriptive Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Healthcare And Life Sciences
• BFSI
• Telecom And Information Technology
• Retail And Ecommerce
• Media And Entertainment
• Manufacturing
• Energy And Utility
• Travel And Hospitality
• Transportation And Logistics
• Government And Defense
• Other Verticals

Global Prescriptive Analytics Market Size & CAGR (2025-2032)

• North America (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • US
  • Canada
• Europe (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ayata (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• River Logic (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frontline Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitek Analytics (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panorat.IO (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations