预测分析市场规模、份额及成长分析（按组件、部署模式、组织规模、垂直产业和地区）－2025 年至 2032 年产业预测

预测分析市场规模预计到 2023 年将达到 163 亿美元，从 2024 年的 202.4 亿美元成长到 2032 年的 1,146.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 24.2%。

全球预测分析市场正在经历显着成长，这得益于预测工具的采用率不断提高、巨量资料基础设施的投资以及物联网和人工智慧技术的整合。然而，缺乏熟练的 IT 专业人员和高实施成本等挑战可能会阻碍市场扩张。在电子商务领域，透过客户感知研究和有针对性的线上和社交媒体广告来改善客户体验正在推动销售。此外，随着资料量的增加，预测分析的应用预计将扩展到财务和人力资源领域。各行各业的公司都在透过在销售、行销、营运和供应链管理中策略性地使用预测分析来实现更高的效率和盈利。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究

预测分析市场规模（按组件和复合年增长率） (2025-2032)

• 市场概览
• 解决方案
  • 财务分析
  • 诈欺侦测
  • 盈利管理
  • 管治风险合规管理
  • 其他财务分析应用程式
  • 风险分析
  • 网路风险管理
  • 营运风险管理
  • 信用与市场风险管理
  • 其他风险分析应用
  • 行销分析
  • 预测模型
  • 收益管理
  • 产品和服务发展策略
  • 其他行销分析应用程式
  • 销售分析
  • 销售生命週期管理
  • 销售负责人效率管理
  • 其他销售分析应用程式
  • 客户分析
  • 客户细分与丛集
  • 客户行为分析
  • 客户忠诚度和满意度监控
  • 其他客户分析应用程式
  • 网路和社群媒体分析
  • 社群媒体管理
  • 搜寻引擎优化
  • 效能监控
  • 竞争基准测试
  • 供应链分析
  • 配送和物流优化
  • 库存管理
  • 製造分析
  • 其他供应链分析应用程式
  • 网路分析
  • 智慧型网路最佳化
  • 交通管理
  • 其他网路分析应用程式
  • 其他预测分析解决方案
• 服务
  • 託管服务
  • 专业服务
  • 支援和维护
  • 咨询
  • 部署和集成

以部署模式和复合年增长率预测的分析市场规模（2025-2032）

• 市场概览
• 云
• 本地

以组织规模和复合年增长率预测的分析市场规模（2025-2032）

• 市场概览
• 大型企业
• 中小企业

以产业垂直和复合年增长率预测的分析市场规模（2025-2032）

• 市场概览
• BFSI
• 零售与电子商务
• 通讯和 IT
• 运输和物流
• 媒体和娱乐
• 製造业
• 医疗保健和生命科学
• 旅游与饭店
• 能源和公共
• 政府和国防
• 其他行业

各地区分析市场规模预测及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• IBM（US）
• Microsoft（US）
• Oracle（US）
• SAP（Germany）
• SAS Institute（US）
• Google（US）
• Salesforce（US）
• Amazon Web Services（AWS）（US）
• Hewlett Packard Enterprise（HPE）（US）
• Teradata（US）
• Domo（US）
• Board International（Switzerland）
• Hitachi Vantara（US）
• Happiest Minds（India）
• Dataiku（US）
• In-med Prognostics（India）
• Aito.Ai（Finland）
• Symend（US）
• Onward Health（India）
• Unioncrate（US）
• CyberLabs（Brazil）
• Amlgo Labs（India）
• Verimos（US）

结论和建议

Predictive Analytics Market size was valued at USD 16.3 billion in 2023 and is poised to grow from USD 20.24 billion in 2024 to USD 114.63 billion by 2032, growing at a CAGR of 24.2% during the forecast period (2025-2032).

The global predictive analytics market is experiencing significant growth, propelled by the increasing adoption of predictive tools, investments in big data infrastructure, and the integration of IoT and AI technologies. However, challenges such as a shortage of skilled IT professionals and high implementation costs may hinder market expansion. In the eCommerce sector, improved customer experiences are enhancing sales, driven by customer perception research and targeted online and social media advertising. Moreover, the application of predictive analytics is expected to extend into finance and human resources, with the rise of massive data. Businesses across various sectors are benefiting from the strategic use of predictive analytics in sales, marketing, operations, and supply chain management, fostering greater efficiency and profitability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Predictive Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Predictive Analytics Market Segments Analysis

Global Predictive Analytics Market is segmented by Component, Deployment Mode, Organization Size, Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Mode, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into Large Enterprises and SmallAndMedium-Sized Enterprises. Based on Vertical, the market is segmented into BFSI, RetailAndEcommerce, Telecom And IT, TransportationAndLogistics, MediaAndEntertainment, Manufacturing, HealthcareAndLife Sciences, TravelAndHospitality, EnergyAndUtilities, GovernmentAndDefense and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, LatinAmericaand Middle East & Africa.

Driver of the Predictive Analytics Market

The accelerating volume of data generated by companies across various sectors is significantly boosting the demand for predictive analytics. As organizations harness big data to forecast trends, enhance operational efficiency, and make data-driven decisions, the predictive analytics market experiences substantial growth. This trend highlights the critical role that advanced data analysis plays in helping businesses stay competitive and agile in an ever-evolving landscape. By leveraging predictive analytics, companies can gain valuable insights that inform strategic decisions, ultimately leading to improved outcomes and a stronger market position. Thus, the increasing reliance on data-driven approaches is a key driver of this market's expansion.

Restraints in the Predictive Analytics Market

One notable restraint in the predictive analytics market is the considerable initial investment necessary for implementing such solutions. The financial burden associated with acquiring the required technology, integrating systems, and facilitating employee training can pose challenges, particularly for small and medium-sized enterprises (SMEs). These costs may deter potential adopters from leveraging predictive analytics, as they may find it difficult to justify the upfront expenditure. Consequently, the high barrier to entry can limit the growth and widespread adoption of predictive analytics tools among businesses that could benefit from enhanced data-driven decision-making but lack the financial resources to invest in them.

Market Trends of the Predictive Analytics Market

The predictive analytics market is witnessing a significant trend towards the integration of predictive analytics with traditional business intelligence (BI) systems, driven by the demand for a comprehensive and actionable approach to data analysis. This convergence allows organizations to leverage historical data insights alongside advanced predictive modeling, enabling proactive decision-making in dynamic environments. Enhanced accessibility through user-friendly interfaces and sophisticated data visualization tools empowers data analysts and business users alike to interpret integrated insights effectively. As predictive models evolve through continuous learning, organizations benefit from increased accuracy and value, ultimately leading to improved productivity, higher ROI, and a competitive advantage in today's data-centric landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Predictive Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
  • Financial Analytics
  • Fraud detection
  • Profitability management
  • Governance, risk, and compliance management
  • Other financial analytics applications
  • Risk Analytics
  • Cyber risk management
  • Operational risk management
  • Credit and market risk management
  • Other risk analytics applications
  • Marketing Analytics
  • Predictive modeling
  • Yield management
  • Product and service development strategies
  • Other marketing analytics applications
  • Sales Analytics
  • Sales life cycle management
  • Sales rep efficiency management
  • Other sales analytics applications
  • Customer Analytics
  • Customer segmentation and clustering
  • Customer behavior analysis
  • Monitoring customer loyalty and satisfaction
  • Other customer analytics applications
  • Web And Social Media Analytics
  • Social media management
  • Search engine optimization
  • Performance monitoring
  • Competitor benchmarking
  • Supply Chain Analytics
  • Distribution and logistics optimization
  • Inventory management
  • Manufacturing analysis
  • Other supply chain analytics applications
  • Network Analytics
  • Intelligent network optimization
  • Traffic management
  • Other Network Analytics Applications
  • Other Predictive Analytics Solutions
• Services
  • Managed Services
  • Professional Services
  • Support and Maintenance
  • Consulting
  • Deployment and integration

Global Predictive Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Predictive Analytics Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Global Predictive Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail And Ecommerce
• Telecom And IT
• Transportation And Logistics
• Media And Entertainment
• Manufacturing
• Healthcare And Life Sciences
• Travel And Hospitality
• Energy And Utilities
• Government And Defense
• Other Verticals

Global Predictive Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Mode, Organization Size, Vertical)
  • US
  • Canada
• Europe (Component, Deployment Mode, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise (HPE) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi Vantara (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dataiku (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• In-med Prognostics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aito.Ai (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symend (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onward Health (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unioncrate (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CyberLabs (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amlgo Labs (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verimos (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations