电动Scooter市场规模、份额及成长分析（按驱动方式、电池、产品、电池配件、最终用途和地区）－2025-2032 年产业预测

预计 2023 年电动Scooter市场价值将达到 303 亿美元，从 2024 年的 334.8 亿美元成长到 2032 年的 744.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 10.5%。

随着人们对温室气体排放的担忧日益加剧，以及向更省油的交通方式转变的势头增强，电动机车和Scooter市场有望实现大幅增长。在环保意识的推动下，以及叫车公司对超小型移动解决方案的投资，电动Scooter的普及率不断提高，凸显了其日益增长的受欢迎程度。此外，连网电动自行车的趋势以及OEM製造商开发轻量级车型的努力正在为市场参与者创造巨大的商机。共乘和租赁服务的普及为寻求灵活交通方式而又无需承担所有权义务的用户提供了更多便利。电池效率和马达性能的技术进步进一步提高了消费者的兴趣，使电动Scooter成为传统汽油动力汽车的可行替代品，为市场的持续发展铺平了道路。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 专利分析
• 技术分析
• 案例研究
• 客户和购买标准分析

电动Scooter市场规模（按驱动类型和复合年增长率） (2025-2032)

• 市场概览
• 皮带传动
• 链条传动
• 轮毂式马达

电动Scooter市场规模（按电池类型和复合年增长率） (2025-2032)

• 市场概览
• 铅酸电池
• 锂离子
• 其他的

电动Scooter市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 标准
• 折迭式的
• 自平衡
• 大的
• 三轮车

电动Scooter市场规模（按电池配件和复合年增长率） (2025-2032)

• 市场概览
• 可拆卸的
• 固定

电动Scooter市场规模（按最终用途和复合年增长率） (2025-2032)

• 市场概览
• 个人的
• 商业的

电动Scooter市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Hero Electric（India）
• OLA Electric（India）
• Gogoro（Taiwan）
• NIU International（China）
• Askoll EVA SpA（Italy）
• BMW Group（Germany）
• Honda Motor Co., Ltd.（Japan）
• KTM AG（Austria）
• Ather Energy（India）
• YADEA Technology Group Co., Ltd.（China）
• TVS Motor Company（India）
• Piaggio Group（Italy）
• Harley-Davidson（United States）

结论和建议

Electric Scooter Market size was valued at USD 30.3 billion in 2023 and is poised to grow from USD 33.48 billion in 2024 to USD 74.42 billion by 2032, growing at a CAGR of 10.5% during the forecast period (2025-2032).

The electric motorbike and scooter market is poised for significant growth as rising concerns over greenhouse gas emissions and a shift towards fuel-efficient transportation gain momentum. The increasing adoption of electric scooters, propelled by environmental awareness and investments from ride-hailing companies in micro-mobility solutions, highlights their emerging popularity. Moreover, the trend of connected e-bikes and efforts from OEMs to develop lightweight models create robust opportunities for market players. The surge in ride-sharing and rental services enhances accessibility for users seeking flexible travel options without the commitment of ownership. Technological advancements in battery efficiency and electric motor performance further elevate consumer interest, positioning electric scooters as a viable alternative to traditional gasoline vehicles and paving the way for continued market evolution.

Top-down and bottom-up approaches were used to estimate and validate the size of the Electric Scooter market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Electric Scooter Market Segments Analysis

Global Electric Scooter Market is segmented by Drive, Battery, Product, Battery Fitting, End-use and region. Based on Drive, the market is segmented into Belt Drive, Chain Drive and Hub Motors. Based on Battery, the market is segmented into Lead Acid, Li-Ion and Other. Based on Product, the market is segmented into Standard, Folding, Self-Balancing, Maxi and Three wheeled. Based on Battery Fitting, the market is segmented into Detachable and Fixed. Based on End-use, the market is segmented into Personal and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Electric Scooter Market

The global rise in air pollution, road congestion, and a lack of parking space in numerous cities has resulted in an increasing demand for sustainable and efficient transportation options. Electric scooters have emerged as a compelling solution, as they are powered entirely by renewable energy and produce no emissions during operation. They offer an accessible and cost-effective way for urban residents to navigate short distances quickly while skillfully maneuvering through crowded streets. As urbanization and city populations continue to grow, the need for compact, nimble transportation methods that can efficiently navigate congested areas has become more pronounced, further driving the electric scooter market.

Restraints in the Electric Scooter Market

A major obstacle hindering the growth of the electric scooter market is the complex regulatory landscape. Regulations governing electric scooter usage differ significantly across regions, potentially limiting their adoption and commercial viability. In several cities, stringent rules concerning safety, speed restrictions, and designated riding areas can diminish their attractiveness compared to other locales with more lenient regulations. Additionally, such regulations can escalate manufacturing costs, as companies must invest heavily in compliance with design and technological requirements. Constantly evolving regulations foster uncertainty, complicating market strategies and investments for businesses, which may contribute to slower acceptance and growth in the electric scooter sector as both consumers and enterprises navigate these challenges.

Market Trends of the Electric Scooter Market

The Electric Scooter market is experiencing significant growth driven by enhanced global reach and increased revenue streams, catalyzed by government initiatives aimed at promoting electric vehicles (EVs). For instance, India's FAME initiative, launched in 2019 with a substantial budget of USD 100 billion, exemplifies this trend by supporting the adoption of one million e-two-wheelers, e-buses, and e-passenger cars. As of now, over 124,415 cars have benefited from this initiative, highlighting the effectiveness of such policies in encouraging consumer uptake. This momentum is expected to further accelerate as countries globally invest in infrastructure and incentivize electric mobility, making the electric scooter market increasingly robust and competitive.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Electric Scooter Market Size by Drive & CAGR (2025-2032)

• Market Overview
• Belt Drive
• Chain Drive
• Hub Motors

Global Electric Scooter Market Size by Battery & CAGR (2025-2032)

• Market Overview
• Lead Acid
• Li-Ion
• Other

Global Electric Scooter Market Size by Product & CAGR (2025-2032)

• Market Overview
• Standard
• Folding
• Self-Balancing
• Maxi
• Three wheeled

Global Electric Scooter Market Size by Battery Fitting & CAGR (2025-2032)

• Market Overview
• Detachable
• Fixed

Global Electric Scooter Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Personal
• Commercial

Global Electric Scooter Market Size & CAGR (2025-2032)

• North America (Drive, Battery, Product, Battery Fitting, End-use)
  • US
  • Canada
• Europe (Drive, Battery, Product, Battery Fitting, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Drive, Battery, Product, Battery Fitting, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Drive, Battery, Product, Battery Fitting, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Drive, Battery, Product, Battery Fitting, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Hero Electric (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OLA Electric (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gogoro (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NIU International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Askoll EVA S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ather Energy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YADEA Technology Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TVS Motor Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piaggio Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley-Davidson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations