保暖内衣市场规模、份额、成长分析（按产品类型、材料、消费者细分、应用、分销管道和地区）－2025-2032 年产业预测

2023 年保暖内衣市场规模价值 88 亿美元，预计将从 2024 年的 91.7 亿美元成长到 2032 年的 127.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.2%。

全球保暖内衣市场正在经历显着成长，这得益于寒冷季节对有效保暖和舒适的需求。这些服饰通常被称为长内衣或长秋衣，在寒冷气候下尤其受欢迎，因为消费者需要可靠的温暖。它的吸引力在于其双重功能，具有防水、保温和柔韧性等特性，以及轻量化的设计。最近的趋势显示人们正在转向采用智慧技术，各大品牌纷纷创新加热材料，采用可充电电池和 USB 连接，让用户能够利用可再生能源来取暖。此外，先进的冬季服装现在具有温度调节、个人化体验和整体舒适度提升的功能，确保保暖内衣仍将是寒冷天气防护的主要产品。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

保暖内衣市场规模（依产品类型及复合年增长率） (2025-2032)

• 市场概览
• 最高额
• 下装
• 放

保暖内衣市场规模：依材料及复合年增长率（2025-2032）

• 市场概览
• 棉布
• 羊毛
• 合成
• 混纺布料

保暖内衣市场规模：依消费者区隔及复合年增长率（2025-2032）

• 市场概览
• 男性
• 女士
• 孩子

保暖内衣市场规模：依应用与复合年增长率（2025-2032）

• 市场概览
• 运动服
• 休閒装
• 工业/专业

保暖内衣市场规模（依通路及复合年增长率）(2025-2032)

• 市场概览
• 在线的
• 离线

保暖内衣市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Under Armour, Inc.（USA）
• Nike, Inc.（USA）
• Adidas AG（Germany）
• Columbia Sportswear Company（USA）
• LLBean, Inc.（USA）
• Helly Hansen（Norway）
• Patagonia, Inc.（USA）
• The North Face（USA）
• Craft of Scandinavia（Sweden）
• Icebreaker（New Zealand）
• Smartwool（USA）
• Odlo International AG（Switzerland）
• Decathlon SA（France）
• 32 Degrees（USA）
• Carhartt, Inc.（USA）
• Cabela's（USA）
• Marmot Mountain LLC（USA）
• Mountain Warehouse（UK）
• Berghaus（UK）
• Arc'teryx（Canada）

结论和建议

Thermal Underwear Market size was valued at USD 8.8 billion in 2023 and is poised to grow from USD 9.17 billion in 2024 to USD 12.74 billion by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).

The global thermal underwear market is experiencing significant growth, driven by the demand for effective insulation and comfort during colder seasons. Often referred to as long underwear or long johns, these garments are particularly popular in cold climates, where consumers seek reliable warmth. Their appeal lies in their dual functionality and lightweight design, featuring properties such as water repellency, heat retention, and flexibility. Recent trends indicate a move towards incorporating smart technologies, with brands innovating heated materials equipped with rechargeable batteries or USB connections, allowing users to harness renewable energy for warmth. Additionally, advanced thermal clothing now offers temperature adjustment features, providing a personalized experience and enhancing overall comfort, ensuring thermal underwear will remain a staple for cold weather protection.

Top-down and bottom-up approaches were used to estimate and validate the size of the Thermal Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Thermal Underwear Market Segments Analysis

Global Thermal Underwear Market is segmented by Product Type, Material, Consumer Demographics, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Tops, Bottoms and Sets. Based on Material, the market is segmented into Cotton, Wool, Synthetic and Blended Fabric. Based on Consumer Demographics, the market is segmented into Men, Women and Children. Based on Application, the market is segmented into Sportswear, Casual Wear and Industrial/Occupational Use. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Thermal Underwear Market

The Thermal Underwear market is experiencing significant growth due to a surge in demand for warm clothing across various regions, especially in the U.S., where harsh winter conditions like cold storms and heavy snowfall have become prevalent. Consumers are actively seeking effective solutions for frost protection, as traditional outerwear like jackets and sweaters often falls short in providing adequate warmth. This has led to a growing trend of consumers turning to thermal underwear, which is essential in maintaining body temperature and shielding individuals from the risks associated with extreme cold. As a result, the market for thermal underwear is expanding rapidly to fulfill this pressing need.

Restraints in the Thermal Underwear Market

The thermal underwear market faces significant challenges due to its fragmented nature, with countless players competing on a global scale. This industry is marked by fierce rivalry as companies strive to enhance their market share through innovation in design, product quality, pricing strategies, and efficient supply chain management. However, a primary constraint hindering the growth of established brands is the rampant presence of unorganized vendors, particularly in developing nations. These local suppliers offer easily accessible products at lower prices, leveraging streamlined manufacturing processes that undermine established brands, ultimately restricting their market presence and growth potential.

Market Trends of the Thermal Underwear Market

The thermal underwear market is experiencing a significant trend driven by the influence of social media platforms, which facilitate innovative product launches and robust brand engagement. As businesses leverage platforms like Instagram, Facebook, and YouTube to showcase their thermal lingerie collections, they are not only reaching wider audiences but also cultivating meaningful connections with consumers through tailored content and exclusive promotions. This interaction has sparked a heightened awareness and demand for thermal products, particularly in colder regions, as dedicated posts spotlight the benefits of heated underwear. Consequently, social media is becoming an essential tool for manufacturers and retailers, reshaping marketing strategies and positioning thermal underwear as a must-have for the colder seasons.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Thermal Underwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Tops
• Bottoms
• Sets

Global Thermal Underwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Wool
• Synthetic
• Blended Fabric

Global Thermal Underwear Market Size by Consumer Demographics & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Thermal Underwear Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sportswear
• Casual Wear
• Industrial/Occupational Use

Global Thermal Underwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Thermal Underwear Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L.L.Bean, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helly Hansen (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Craft of Scandinavia (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icebreaker (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartwool (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Odlo International AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 32 Degrees (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carhartt, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cabela's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marmot Mountain LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Warehouse (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berghaus (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations