数位医疗市场规模、份额及成长分析（按产品、技术、应用、最终用户和地区）－2025-2032 年产业预测

2023 年数位健康市场规模价值 2,603 亿美元，预计将从 2024 年的 3,149.6 亿美元成长到 2032 年的 1,4472.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 21.0%。

随着医疗保健数位化的进步和远距远端医疗实践的快速普及，数位治疗市场预计将大幅成长。人们越来越意识到远端患者监护对慢性病的益处，再加上人工智慧和数据分析的进步，将导致数位健康解决方案的广泛采用。政府的支持和有利的远端医疗趋势，尤其是在美国、德国和澳洲等已开发国家，正在进一步加速市场的发展。此外，全球互联网和智慧型手机使用率的上升使得这些解决方案更容易获得。然而，该市场面临网路安全问题、高实施成本、互通性问题、医疗保健提供者抵制以及有限的报销选择等挑战，这可能会在短期内阻碍其成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 专利分析
• 监管分析
• 技术分析
• 案例研究
• 客户和购买标准分析

按服务类型分類的数位医疗市场规模

• 市场概览
• 硬体
• 软体
  • 年度许可
  • 基于订阅
• 服务
  • 基于订阅
  • 付费使用制（基于价值）
• 应用
  • 一次性购买
  • 基于订阅
  • 付费使用制（基于价值）

按技术分類的数位医疗市场规模

• 市场概览
• 远端医疗
  • 远距照护/RPM
  • 活动监控
  • 远端药物管理
  • 远端医疗
  • 长期照护监测
  • 视讯咨询
• 行动健康医疗
  • 穿戴式装置
  • 生命征象监测器
  • 峰值流量计
  • 胎儿分娩监视器
  • 睡眠呼吸中止监测器
  • 神经系统监测器
  • 其他穿戴式装置
  • 行动健康医疗应用
  • 医疗应用
  • 健身应用
• 数位治疗学
  • 预防性应用
  • 治疗应用
• 健康管理解决方案
  • 电子健康记录
  • 医疗保健分析
• 电子处方

数位健康市场规模（按应用）

• 市场概览
• 慢性病管理
• 行为健康
• 健康与健身
• 其他用途

按最终用户分類的数位健康市场规模

• 市场概览
• 提供者
  • 医院和诊所
  • 长期照护与辅助生活中心
• 付款人
  • 公共机构
  • 私人机构
• 病人和消费者

数位健康市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Allscripts（US）
• McKesson Corporation（US）
• Apple Inc.（US）
• Alphabet Inc.（Google）（US）
• Microsoft Corporation（US）
• IBM（US）
• Athenahealth Inc.（US）
• Philips Healthcare（Netherlands）
• GE Healthcare（US）
• Siemens Healthcare（Germany）
• Qualcomm Life Inc.（US）
• Teladoc Health Inc.（US）
• Epic Systems Corporation（US）
• Johnson & Johnson（US）
• Agfa-Gevaert Group（Belgium）
• Infosys Limited（India）
• Wipro Limited（India）
• Tata Consultancy Services Limited（India）
• Eclinical Works（US）
• My Mhealth Ltd.（UK）

结论和建议

Digital Health Market size was valued at USD 260.3 billion in 2023 and is poised to grow from USD 314.96 billion in 2024 to USD 1447.25 billion by 2032, growing at a CAGR of 21.0% during the forecast period (2025-2032).

The digital therapeutics market is poised for significant growth, driven by the increasing digitization of healthcare and the rapid adoption of telehealth practices. Enhanced awareness of remote patient monitoring benefits for chronic conditions, combined with advancements in AI and data analytics, positions digital health solutions for expansive use. Government support and favorable telehealth trends further catalyze market adoption, particularly in developed nations like the United States, Germany, and Australia. Additionally, rising internet and smartphone usage globally bolsters accessibility to these solutions. However, the market faces challenges including cybersecurity concerns, high implementation costs, interoperability issues, provider resistance, and limited reimbursement options, which could impede growth in the foreseeable future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Digital Health market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Digital Health Market Segments Analysis

Global Digital Health Market is segmented by Offering, Technology, Application, End User and region. Based on Offering, the market is segmented into Hardware, Software, Services and Applications. Based on Technology, the market is segmented into Telehealthcare,mHealth, Digital Therapeutics, Health Management Solutions and Eprescribing. Based on Application, the market is segmented into Chronic Disease Management, Behavioral Health, Health & Fitness and Other Applications. Based on End User, the market is segmented into Providers, Payers and Patients & Consumers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Digital Health Market

One of the key market drivers for the Global Digital Health Market is the increasing adoption of telemedicine, accelerated by the COVID-19 pandemic. As healthcare providers and patients became more accustomed to remote consultations, the demand for efficient, accessible healthcare solutions surged. Telemedicine enhances patient engagement, reduces travel time, and lowers healthcare costs while facilitating better management of chronic diseases. Additionally, the growing prevalence of smartphones and wearable devices has enabled more personalized health monitoring and management options. This shift towards digital solutions in healthcare is expected to continue expanding, driving investments and innovation within the global digital health landscape.

Restraints in the Digital Health Market

One significant restraint affecting the global digital health market is the prevalence of stringent regulations and compliance requirements. Countries often have differing healthcare standards and data privacy laws, such as GDPR in Europe and HIPAA in the United States, which complicate the delivery of digital health solutions across borders. These regulations can lead to increased operational costs for companies aiming to ensure compliance, thereby slowing down the adoption of digital health technologies. Additionally, the demand for continuous updates and innovations to meet these regulatory standards can pose further financial and logistical challenges for market players, hindering overall growth.

Market Trends of the Digital Health Market

The digital health market is experiencing a significant transformation driven by the integration of artificial intelligence (AI) technologies. AI is enhancing healthcare solutions through the deployment of chatbots, virtual health assistants, and automated workflows, minimizing errors and improving efficiency in patient care. This shift towards automation is poised to redefine digital health functions, particularly in medical coding and electronic health records (EHRs), alleviating administrative burdens on healthcare providers. Additionally, the incorporation of advanced AI models within diagnostic tools promises accurate disease identification, paving the way for personalized medicine. As these innovations proliferate, the global digital health industry is set for unprecedented growth and adoption.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Regulatory Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Digital Health Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Hardware
• Software
  • Annual Licensing
  • Subscription-Based
• Services
  • Subscription-Based
  • Pay-Per-Use (Value-Based)
• Applications
  • One-Time Purchase
  • Subscription-Based
  • Pay-Per-Use (Value-Based)

Global Digital Health Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Telehealthcare
  • Telecare/RPM
  • Activity monitoring
  • Remote medication management
  • Telehealth
  • LTC monitoring
  • Video consultation
• MHealth
  • Wearables
  • Vital signs monitors
  • Peak flow meters
  • Fetal monitors
  • Sleep apnea monitors
  • Neurological monitors
  • Other wearables
  • MHealth Apps
  • Medical apps
  • Fitness apps
• Digital Therapeutics
  • Preventive Applications
  • Treatment Applications
• Health Management Solutions
  • Electronic Health Records
  • Healthcare Analytics
• Eprescribing

Global Digital Health Market Size by Application & CAGR (2025-2032)

• Market Overview
• Chronic Disease Management
• Behavioral Health
• Health & Fitness
• Other Applications

Global Digital Health Market Size by End User & CAGR (2025-2032)

• Market Overview
• Providers
  • Hospitals & Clinics
  • Long-Term Care Centers & Assisted Living Centers
• Payers
  • Public
  • Private
• Patients & Consumers

Global Digital Health Market Size & CAGR (2025-2032)

• North America (Offering, Technology, Application, End User)
  • US
  • Canada
• Europe (Offering, Technology, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Technology, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Technology, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Technology, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Allscripts (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKesson Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (Google) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Athenahealth Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips Healthcare (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GE Healthcare (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens Healthcare (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Life Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teladoc Health Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Epic Systems Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agfa-Gevaert Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eclinical Works (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• My Mhealth Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations