心理健康应用市场规模、份额、成长分析（按应用程式、使用者类型、平台、定价模式和地区）－2025 年至 2032 年产业预测

预计到 2023 年，心理健康应用市场价值将达到 69 亿美元，从 2024 年的 80 亿美元成长到 2032 年的 260.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 15.9%。

由于智慧型手机技术的进步使得识别心理健康问题变得更加容易，心理健康应用市场预计将显着增长。智慧型手机的日益普及也推动了这一趋势。在新冠疫情期间，心理健康应用程式的安装量激增，凸显了人们越来越倾向于个人化护理而非传统方法。提供冥想、焦虑和忧郁症支持以及健康资源的应用程式对于促进心理健康和减轻压力至关重要。此外，随着越来越多的人寻求可获得的支持，自杀率的上升也导致对心理健康解决方案的需求增加。这些应用程式重视使用者隐私和保密性，并透过提供早期疗育、自我评估和保密咨询的重要工具来鼓励有需要的人寻求帮助。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究

心理健康应用市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 压力管理
• 冥想
• 治疗
• 情绪追踪
• 自我提升

心理健康应用市场规模（按使用者类型和复合年增长率） (2025-2032)

• 市场概览
• 个人
• 医护人员
• 企业员工
• 学生

心理健康应用市场规模（依平台划分）及复合年增长率（2025-2032）

• 市场概览
• iOS
• Android
• Web
• 其他的

心理健康应用市场规模（按定价模式和复合年增长率） (2025-2032)

• 市场概览
• 订阅
• 一次性购买
• 免费增值
• 应用程式内购买

心理健康应用市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Calm（USA）
• Headspace（USA）
• Talkspace（USA）
• BetterHelp（USA）
• Moodpath（Germany）
• Happify（USA）
• Woebot Health（USA）
• PTSD Coach（USA）
• Mindstrong Health（USA）
• Youper（USA）
• Limbic（UK）
• Kooth plc（UK）
• Unmind（UK）
• Pacifica Labs, Inc.（USA）
• Insight Timer（Australia）
• Wysa（Singapore）
• Happiful（UK）
• SilverCloud Health（Ireland）

结论和建议

Mental Health Apps Market size was valued at USD 6.9 billion in 2023 and is poised to grow from USD 8.0 billion in 2024 to USD 26.04 billion by 2032, growing at a CAGR of 15.9% during the forecast period (2025-2032).

The market for mental health applications is poised for significant growth, driven by technological advancements in smartphones that facilitate easier identification of mental health issues. The increasing adoption of smartphones also supports this trend. During the COVID-19 pandemic, a surge in mental health app installations highlighted the shift towards personalized care over traditional methods. Applications offering meditation, anxiety and depression support, and wellness resources are now crucial for promoting psychological well-being and reducing stress. Additionally, rising suicide rates have intensified the demand for mental health solutions, as more individuals seek accessible support. These apps emphasize user privacy and confidentiality, providing essential tools for early intervention, self-assessment, and confidential counseling, thereby encouraging those in need to seek help.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mental Health Apps market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mental Health Apps Market Segments Analysis

Global Mental Health Apps Market is segmented by Application, User Type, Platform, Pricing Model and region. Based on Application, the market is segmented into Stress Management,Meditation, Therapy, Mood Tracking and Self-Help. Based on User Type, the market is segmented into Individuals, Healthcare Professionals, Corporate Employees and Students. Based on Platform, the market is segmented into iOS, Android, Web and Others. Based on Pricing Model, the market is segmented into Subscription, One-Time Purchase, Freemium and In-App Purchases. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mental Health Apps Market

The increasing prevalence of neurological diseases has affected millions of people worldwide in recent years. Recent statistics indicate that more than 324 million individuals globally suffer from anxiety. This surge in neurological conditions, including various disorders, stress, and anxiety, coupled with a growing awareness of digital solutions, has significantly increased the demand for mental health applications. As a result, the mental health apps market is experiencing considerable growth and expansion, as more individuals seek accessible and innovative ways to address their mental wellness through technology-driven solutions.

Restraints in the Mental Health Apps Market

Despite the rapid global growth of mental health apps, several challenges hinder their effectiveness as reliable tools for managing mental wellbeing. Issues such as app malfunctions and potential privacy violations create significant risks for users seeking digital support. Additionally, there is a lack of robust research assessing the genuine clinical impact of these applications on users' mental health conditions. Many apps appear to assert therapeutic benefits without undergoing sufficient testing, leading patients to question the actual efficacy of the technology in providing meaningful assistance. This uncertainty poses a restraint on the broader acceptance and utilization of mental health apps in the market.

Market Trends of the Mental Health Apps Market

The Mental Health Apps market is witnessing a notable trend towards the incorporation of artificial intelligence (AI) to enhance personalization in therapy solutions. With the ability to analyze extensive user data, AI-enabled apps are revolutionizing mental health care by tailoring interventions based on individual behaviors, preferences, and therapeutic responsiveness. This advanced customization not only optimizes engagement and efficacy but also fosters a deeper connection between users and their mental health journey. As a result, mental health apps are becoming increasingly effective, leading to higher adoption rates and a growing market driven by a demand for personalized mental well-being solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Mental Health Apps Market Size by Application & CAGR (2025-2032)

• Market Overview
• Stress Management
• Meditation
• Therapy
• Mood Tracking
• Self-Help

Global Mental Health Apps Market Size by User Type & CAGR (2025-2032)

• Market Overview
• Individuals
• Healthcare Professionals
• Corporate Employees
• Students

Global Mental Health Apps Market Size by Platform & CAGR (2025-2032)

• Market Overview
• iOS
• Android
• Web
• Others

Global Mental Health Apps Market Size by Pricing Model & CAGR (2025-2032)

• Market Overview
• Subscription
• One-Time Purchase
• Freemium
• In-App Purchases

Global Mental Health Apps Market Size & CAGR (2025-2032)

• North America (Application, User Type, Platform, Pricing Model)
  • US
  • Canada
• Europe (Application, User Type, Platform, Pricing Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, User Type, Platform, Pricing Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, User Type, Platform, Pricing Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, User Type, Platform, Pricing Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Calm (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Headspace (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkspace (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetterHelp (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moodpath (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happify (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woebot Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTSD Coach (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindstrong Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Youper (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Limbic (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kooth plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unmind (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacifica Labs, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insight Timer (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wysa (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiful (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SilverCloud Health (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations