水果茶市场规模、份额、成长分析（按类型、类别、形式、通路和地区）－2025-2032 年产业预测

2023 年水果茶市场规模价值 28 亿美元，预计将从 2024 年的 30.5 亿美元增长到 2032 年的 61.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.1%。

由于消费者（尤其是千禧世代和注重健康的人士）越来越喜欢低咖啡因和更健康的饮品，水果茶市场正在蓬勃发展。这一人群对个人化茶礼套装和富含天然成分的混合茶表现出越来越浓厚的兴趣，推动了全球需求。随着消费者越来越意识到对环境的影响，这一趋势反映出他们正在转向环保包装解决方案。易于使用的茶包和即饮茶等创新正在提高茶的可及性。 Harney & Sons 和 Twinings 等公司正透过多样化口味和使用再生材料来应对这个问题。同时，中国等市场的监管挑战可能会阻碍手摇茶饮品牌的扩张。随着消费者越来越重视健康和口味的多样性，水果茶类别将继续发展，为创新和成长提供新的机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究

水果茶市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 柠檬
• 覆盆子
• 蔓越莓
• 苹果
• 桃
• 混合
• 其他的

水果茶市场规模（按类别）及复合年增长率（2025-2032）

• 市场概览
• 传统的
• 有机的

水果茶市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 茶包
• 活页
• 其他的

水果茶市场规模（依通路划分）及复合年增长率（2025-2032）

• 市场概览
• 基于商店
• 无店家类型

水果茶市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Twinings（Associated British Foods）（UK）
• Lipton（Unilever/Ekaterra）（UK）
• Celestial Seasonings（Hain Celestial）（US）
• Tazo（Ekaterra）（US）
• Tea Company（US）
• Dilmah Tea（Sri Lanka）
• Harney & Sons（US）
• Yogi Tea（Germany）
• The Republic of Tea（US）
• Tetley（Tata Consumer Products）（UK）
• Ahmad Tea（UK）
• DAVIDsTEA（Canada）
• Gong Cha（Bubble Tea Chain）（Taiwan）
• HEYTEA（Bubble Tea Chain）（China）
• Teavana（Starbucks Corporation）（US）

结论和建议

Fruit Tea Market size was valued at USD 2.8 billion in 2023 and is poised to grow from USD 3.05 billion in 2024 to USD 6.13 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The fruit tea market thrives on the rising preference for low-caffeine, health-oriented options among consumers, particularly Millennials and health-conscious individuals. This demographic shows a growing interest in personalized tea gift sets and blends rich in natural ingredients, driving global demand. Trends reflect a shift toward eco-friendly packaging solutions as consumers become increasingly aware of environmental impacts. Innovations, such as easy-to-use tea bags and ready-to-drink options, enhance accessibility. Companies like Harney & Sons and Twinings are responding by diversifying flavors and utilizing recycled materials. Meanwhile, regulatory challenges in markets like China may hinder expansion for bubble tea brands. As consumers prioritize wellness and flavor variety, the fruit tea sector will continue to evolve, presenting new opportunities for innovation and growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fruit Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fruit Tea Market Segments Analysis

Global Fruit Tea Market is segmented by Type, Category, Form, Distribution Channel and region. Based on Type, the market is segmented into Lemon, Raspberry, Cranberry, Apple, Peach, Blends and Others. Based on Category, the market is segmented into Conventional and Organic. Based on Form, the market is segmented into Tea Bags, Loose Leaf and Others. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fruit Tea Market

The fruit tea market is experiencing robust growth, primarily fueled by consumers' increasing preference for natural, caffeine-free beverages that offer health benefits. Many individuals are opting for fruit teas over sugary drinks due to their ability to hydrate, enhance immunity, and support digestive health. Furthermore, there is a noticeable shift in dietary habits across various countries, moving away from sugar-laden products towards healthier herbal alternatives, which is contributing to the industry's expansion. With many companies focusing on innovative blends that include essential vitamins, probiotics, and adaptogens, the market is seeing substantial revenue generation as it meets the evolving health-conscious consumer demands.

Restraints in the Fruit Tea Market

The Fruit Tea market faces several restraints, primarily stemming from the escalating production costs associated with obtaining high-quality fruit extracts, essential organic components, and sustainable packaging solutions. Additionally, supply chain disruptions-including variations in raw material costs and adverse agricultural conditions-can impact both pricing and availability. Consequently, in price-sensitive markets, manufacturers often struggle to ensure a reliable supply while maintaining competitive pricing, which poses a significant barrier to their growth. These challenges can hinder market expansion and limit the ability of companies to scale effectively in a dynamic and cost-conscious environment.

Market Trends of the Fruit Tea Market

The Fruit Tea market is experiencing a significant trend towards innovative flavors and functional ingredients, driven by an increasing consumer preference for unique and health-oriented beverages. Varieties like dragonfruit, guava, and passionfruit are gaining popularity, reflecting a demand for exotic taste experiences. Additionally, the incorporation of wellness-enhancing additives such as collagen, probiotics, CBD, and adaptogens highlights a shift towards functional beverages that cater to specific health goals, including digestion, relaxation, and immunity. This alignment with personalized nutrition trends indicates a burgeoning market that not only satisfies taste but also promotes holistic wellness, positioning fruit teas as a versatile choice for health-conscious consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Fruit Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Lemon
• Raspberry
• Cranberry
• Apple
• Peach
• Blends
• Others

Global Fruit Tea Market Size by Category & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Fruit Tea Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tea Bags
• Loose Leaf
• Others

Global Fruit Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store-Based
• Non-Store-Based

Global Fruit Tea Market Size & CAGR (2025-2032)

• North America (Type, Category, Form, Distribution Channel)
  • US
  • Canada
• Europe (Type, Category, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Twinings (Associated British Foods) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton (Unilever/Ekaterra) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestial Seasonings (Hain Celestial) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tazo (Ekaterra) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tea Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Tea (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogi Tea (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetley (Tata Consumer Products) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahmad Tea (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAVIDsTEA (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gong Cha (Bubble Tea Chain) (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HEYTEA (Bubble Tea Chain) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teavana (Starbucks Corporation) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations