按摩油市场规模、份额、成长分析、按产品、分销管道、最终用途、应用、地区 - 产业预测 2025-2032

按摩油市场规模预计在 2023 年达到 35 亿美元，并从 2024 年的 37.6 亿美元增长到 2032 年的 66.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.4%。

日益增长的家庭水疗趋势正在创造巨大的市场机会，尤其是对于有助于营造轻鬆水疗氛围的按摩油。人们越来越意识到按摩疗法的益处，例如减轻压力、缓解疼痛和改善血液循环，这推动了按摩疗法的需求。人们也明显倾向于在按摩混合物中使用精油来增强其治疗效果。全球水疗中心和健康中心的激增刺激了按摩油、精华液和乳霜等基本水疗产品的市场，以解决因都市区压力衍生的健康问题。社群媒体有助于提高人们对这些产品的认识，并鼓励品牌继续创新。最近推出的产品，如 Welda 的纯素脸部保养和 FUP 的 Tingle Balm，反映了这种自然、有效的自我护理解决方案的趋势。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

按摩油市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 橄榄油
• 杏仁油
• 椰子油
• 柑橘油
• 其他的

按摩油市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 超级市场和大卖场
• 专卖店
• 电子商务
• 其他的

按摩油市场规模（按最终用途和复合年增长率） (2025-2032)

• 市场概览
• 成人
• 对于婴儿

按摩油市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 水疗和健康中心
• 医疗
• 其他的

按摩油市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Biotone（US）
• Bon Vital（US）
• The Body Shop（UK）
• Himalaya Wellness（India）
• Now Foods（US）
• Weleda（Switzerland）
• Aura Cacia（US）
• Kneipp（Germany）
• L'Occitane（France）
• Badger Balm（US）
• Majestic Pure（US）
• Forest Essentials（India）
• Nature's Alchemy（US）
• Maple Holistics（US）

结论和建议

Massage Oil Market size was valued at USD 3.5 billion in 2023 and is poised to grow from USD 3.76 billion in 2024 to USD 6.65 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The growing trend of at-home spa treatments is presenting significant market expansion opportunities, particularly for massage oils, which help create a relaxing spa atmosphere. Increasing awareness of the benefits of massage therapy for stress reduction, pain relief, and enhanced circulation is driving demand. There is also a notable rise in the use of essential oils in massage blends, enhancing their therapeutic properties. The global surge in spa and wellness center establishments is fueling the market for essential spa products, including massage oils, serums, and creams, to combat health issues stemming from urban stressors. Social media further amplifies awareness about these products, prompting continuous innovation by brands. Recent product launches, including Welda's vegan facial care and FUP's Tingle Balm, reflect this trend towards natural, effective self-care solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Massage Oil market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Massage Oil Market Segments Analysis

Global Massage Oil Market is segmented by Product, Distribution Channel, End Use, Application and region. Based on Product, the market is segmented into Olive Oil, Almond Oil, Coconut Oil, Citrus Oil and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, E-commerce and Others. Based on End Use, the market is segmented into Adult and Baby. Based on Application, the market is segmented into Spa and Wellness Centers, Medical Therapeutics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Massage Oil Market

The massage oil market is significantly influenced by the rising popularity of essential oils, which have gained substantial recognition for their therapeutic properties. These oils are celebrated for their calming, rejuvenating, and analgesic effects, rendering them perfect for incorporation into massage oils. As consumer awareness grows regarding the advantages of essential oils, many individuals are actively seeking out massage oil products that feature these natural components. This increasing inclination towards essential oils is expected to drive consistent demand in the massage oil sector, as consumers look for products that provide comfort and enhance their overall wellness experience.

Restraints in the Massage Oil Market

The Massage Oil market faces significant restraints primarily due to the escalating demand for natural and organic products, which has driven prices higher and rendered them less accessible for budget-conscious consumers. Many of these massage oils incorporate essential oils, cold-pressed extracts, and rare plant materials, all of which contribute to increased production costs. This financial barrier hinders market growth, particularly in developing regions where consumers often opt for more affordable synthetic alternatives. Consequently, the trend towards premium pricing can limit the overall expansion of the massage oil market, as consumers prioritize cost-effective options over premium offerings.

Market Trends of the Massage Oil Market

The Massage Oil market is experiencing a significant upward trend, fueled by the expanding spa and wellness industry. With the rise of luxury and wellness tourism, there has been a marked increase in the establishment of hotel spas, medical spas, and wellness clinics that incorporate massage therapy as a key component for stress relief and therapeutic benefits. Companies are increasingly integrating high-quality massage oils into their wellness programs, catering to consumers' growing desire for rejuvenation experiences. As resorts, wellness retreats, and premium spa centers enhance their service offerings with diverse massage therapies utilizing specialized oils, the demand for massage oils is projected to continue its robust growth trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Massage Oil Market Size by Product & CAGR (2025-2032)

• Market Overview
• Olive Oil
• Almond Oil
• Coconut Oil
• Citrus Oil
• Others

Global Massage Oil Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Specialty Stores
• E-commerce
• Others

Global Massage Oil Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Adult
• Baby

Global Massage Oil Market Size by Application & CAGR (2025-2032)

• Market Overview
• Spa and Wellness Centers
• Medical Therapeutics
• Others

Global Massage Oil Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, End Use, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, End Use, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, End Use, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, End Use, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, End Use, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Biotone (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bon Vital (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Wellness (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Now Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aura Cacia (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kneipp (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Badger Balm (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Majestic Pure (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest Essentials (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Alchemy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maple Holistics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations