苦艾酒市场规模、份额、成长分析（按产品类型、按包装、按最终用途、按分销管道和按地区）－2025-2032 年产业预测

预计苦艾酒市场规模将在 2023 年达到 115 亿美元，并从 2024 年的 122.5 亿美元增长到 2032 年的 202.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.5%。

由于加入香辛料和草药的低酒精鸡尾酒越来越受欢迎，全球苦艾酒市场预计将大幅成长。随着消费者转向更传统的酒精饮料，加上生活水准的提高和生活方式的改变，对苦艾酒的需求持续增长。苦艾酒通常由 75% 的葡萄酒和多种植物混合而成，酒精浓度适中，约为 18%，因此受到寻求不太醉人口味的现代饮酒者的欢迎。西班牙、法国、义大利等欧洲主要市场需求强劲，预计市场将实现高成长。 Proof & Company 的永续包装和帝亚吉欧推出的优质即饮鸡尾酒等最新创新进一步支持了这一趋势，将苦艾酒定位为消费者精緻、环保的选择。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究

苦艾酒市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 干燥
• 甜的

苦艾酒市场规模（依包装种类及复合年增长率）(2025-2032)

• 市场概览
• 宝特瓶
• 玻璃瓶
• 其他的

苦艾酒市场规模（依最终用途及复合年增长率）(2025-2032)

• 市场概览
• 饮料业
• 食品工业
• Horeca

苦艾酒市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• 专卖店
• 现代零售
• 餐厅/饭店/酒吧
• 便利商店
• 零售商

苦艾酒市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Bacardi Limited（Bermuda）
• Bodegas Martinez Lacuesta La Rioja Haro（Spain）
• Branca International SpA（Italy）
• Contratto（Italy）
• Davide Campari-Milano NV（Lagfin SCA）（Italy）
• Giulio Cocchi Spumanti Srl（Italy）
• La Quintinye Vermouth Royal（France）
• Quady Wines（US）
• Ransom Spirits（US）
• Uncouth Vermouth（US）
• Martini & Rossi（Italy）
• Fratelli Branca（Italy）
• Intrepid Spirits Limited（Ireland）

结论和建议

Vermouth Market size was valued at USD 11.5 billion in 2023 and is poised to grow from USD 12.25 billion in 2024 to USD 20.27 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The global vermouth market is poised for significant growth, driven by the increasing popularity of low-alcohol cocktails enhanced with spices and herbs. As consumers gravitate towards traditional alcoholic beverages, complemented by rising living standards and changing lifestyles, the demand for vermouth continues to grow. Typically comprising 75% wine and infused with various botanicals, vermouth is favored for its moderate alcohol content of around 18% ABV, appealing to modern drinkers seeking flavor with less intoxication. Major European markets, including Spain, France, and Italy, demonstrate strong demand, anticipating high market growth. Recent innovations, such as sustainable packaging from Proof & Company and the launch of premium ready-to-drink cocktails by Diageo, further support this trend, positioning vermouth as a sophisticated and eco-friendly choice for consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vermouth market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vermouth Market Segments Analysis

Global Vermouth Market is segmented by Product Type, Packaging, End Use, Distribution Channel and region. Based on Product Type, the market is segmented into Dry and Sweet. Based on Packaging, the market is segmented into Plastic Bottles, Glass Bottles and Others. Based on End Use, the market is segmented into Beverage Industry, Food Industry and Horeca. Based on Distribution Channel, the market is segmented into Specialty Stores, Modern Trade, Restaurants/Hotels/Bars, Convenience Stores and Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Vermouth Market

A key factor driving the expansion of the global vermouth market is the rising consumer preference for low-alcohol beverages. This trend is especially notable among millennials and adults who regularly frequent pubs and restaurants, where there is a growing demand for sophisticated yet lighter alcoholic options. The shift towards low-alcohol drinks is supported by a broader health-conscious movement, with consumers increasingly aware of the lifestyle benefits associated with moderate alcohol consumption. As a result, the vermouth market is experiencing a surge in interest, catering to patrons seeking a balanced approach to enjoying their social drinking experiences.

Restraints in the Vermouth Market

The vermouth market faces significant challenges primarily due to intense competition from craft beers and other alternative alcoholic beverages. These alternatives tend to capture the same customer segment as vermouth, particularly millennials and adults frequenting bars and restaurants. Craft beers, renowned for their diverse flavors and local production appeal, have garnered a substantial fan base among consumers who favor artisanal options. This shift in consumer preferences increasingly diverts potential vermouth drinkers toward readily available and heavily marketed craft beer selections. Consequently, the vermouth market must navigate these changing trends to maintain its consumer base amid rising competition.

Market Trends of the Vermouth Market

The vermouth market is experiencing significant growth driven by the burgeoning craft cocktail culture, particularly in North America and Europe. This trend reflects a growing consumer preference for artisanal and innovative beverage experiences, with vermouth emerging as a versatile ingredient in upscale mixology. As bartenders embrace the aromatic complexity of vermouth, it has become a staple in crafting unique cocktail recipes, attracting discerning customers seeking elevated drinking experiences. This elevated status is further fueled by the rise of cocktail bars and a heightened focus on quality ingredients, positioning vermouth as a key player in the expanding landscape of premium beverage offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Vermouth Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Dry
• Sweet

Global Vermouth Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Plastic Bottles
• Glass Bottles
• Others

Global Vermouth Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Beverage Industry
• Food Industry
• Horeca

Global Vermouth Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Specialty Stores
• Modern Trade
• Restaurants/Hotels/Bars
• Convenience Stores
• Retailers

Global Vermouth Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bodegas Martinez Lacuesta La Rioja Haro (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Branca International S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contratto (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Davide Campari-Milano N.V. (Lagfin S.C.A.) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Giulio Cocchi Spumanti Srl (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Quintinye Vermouth Royal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quady Wines (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ransom Spirits (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uncouth Vermouth (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Martini & Rossi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fratelli Branca (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intrepid Spirits Limited (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations