装饰涂料市场规模、份额、成长分析（按产品类型、按技术、按树脂类型、按涂料类型、按用户类型、按应用、按地区）- 行业预测 2025-2032

2023 年全球装饰涂料市场规模为 853 亿美元，预计将从 2024 年的 886.3 亿美元成长到 2032 年的 1,203.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.90%。

由于住宅和商业领域对美观耐用饰面的需求不断增加，装饰涂料市场预计将经历显着增长。都市化、可支配收入的增加以及翻新活动的活性化（尤其是在发展中地区）进一步推动了这个市场扩张。政府推动永续建筑实践的倡议以及对环保和低VOC装饰涂料的日益增长的偏好预计将推动市场采用。此外，人们越来越意识到水基和生物基替代品对环境和健康的益处，这可能会刺激对永续解决方案的需求。然而，原材料价格波动、先进环保涂料成本高、溶剂型产品的严格规定以及新兴市场消费者意识有限等挑战可能会阻碍未来几年装饰涂料领域的成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 原料分析
• 客户和购买标准分析

全球装饰涂料市场规模（依产品类型及复合年增长率）（2025-2032 年）

• 市场概览
• 乳液
• 木材涂料
  • 清漆
  • 弄脏
• 搪瓷
• 其他的

全球装饰涂料市场规模（依技术及复合年增长率） (2025-2032)

• 市场概览
• 水系统
• 溶剂型
• 粉末涂料

全球装饰涂料市场规模（按树脂类型和复合年增长率）（2025-2032）

• 市场概览
• 丙烯酸树脂
• 醇酸树脂
• 聚氨酯树脂
• 乙烯基树脂
• 其他的

全球装饰涂料市场规模（按涂料类型和复合年增长率） （2025-2032）

• 市场概览
• 内部的
• 外部的

全球装饰涂料市场规模（按使用者类型和复合年增长率）（2025-2032）

• 市场概览
• DIY
• 专业的

全球装饰涂料市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 住宅
  • 新建筑
  • 整修和重新粉刷
• 非居住
  • 商业的
  • 工业的
  • 基础设施

全球装饰涂料市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Sherwin-Williams Company（USA）
• PPG Industries, Inc（USA）
• AkzoNobel NV（Netherlands）
• BASF Coating GmbH（Germany）
• Jotun A/S（Norway）
• Asian Paints Limited（India）
• Kansai Paint Co., Ltd.（Japan）
• Nippon Paint Holdings Co., Ltd.（Japan）
• RPM International, Inc.（USA）
• Masco Corporation（USA）
• Hempel A/S（Denmark）
• DAW SE（Germany）
• Diamond Vogel Paint Company（USA）
• Kelly-Moore Paints（USA）
• Shalimar Paints（India）
• Benjamin Moore & Co（USA）
• Brillux GmbH & Co. KG（Germany）
• Carpoly Chemical Group Co., Ltd（China）
• Cloverdale Paint Inc（Canada）
• Lanco Paints（Puerto Rico）

结论和建议

Global Decorative Coating Market size was valued at USD 85.30 Billion in 2023 and is poised to grow from USD 88.63 Billion in 2024 to USD 120.36 Billion by 2032, growing at a CAGR of 3.90% during the forecast period (2025-2032).

The decorative coatings market is poised for significant growth, driven by heightened demand for aesthetically pleasing and durable finishes in both residential and commercial sectors. Urbanization, rising disposable incomes, and increased renovation activities, particularly in developing regions, are further fueling this expansion. Government initiatives promoting sustainable construction practices and the growing preference for eco-friendly, low-VOC decorative coatings are expected to enhance market adoption. Additionally, the rising awareness of the environmental and health benefits of water-based and bio-based options will likely boost the demand for sustainable solutions. However, challenges such as fluctuating raw material prices, the high costs of advanced eco-friendly coatings, stringent regulations on solvent-based products, and limited consumer awareness in emerging markets may hinder growth in the decorative coatings sector in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Decorative Coating market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Decorative Coating Market Segments Analysis

The global decorative coating market is segmented on the basis of product type, technology, resin type, coating type, user type, application, and region. By product type, the market is segmented into Emulsions, Wood Coatings (Varnishes, Stains), Enamels and Others. By technology, the market is segmented into Water-borne, Solvent-borne and Powder Coatings. Based on resin type, the market is segmented into Acrylic Resin, Alkyd Resin, Polyurethane Resin, Vinyl Resin and Others. Based on coating type, the market is segmented into Interior and Exterior. Based on user type, the market is segmented into DIY and Professional. Based on application, the market is segmented into Residential (New Construction, Remodel And Repaint) and Non-Residential (Commercial, Industrial, Infrastructure. By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Decorative Coating Market

The Global Decorative Coating market is experiencing significant growth driven by an increasing awareness among consumers regarding the health and environmental impact of their purchasing decisions. As individuals worldwide adopt more conscious habits, there is a corresponding shift toward sustainable and eco-friendly products. This trend is further reinforced by governments implementing stricter regulations on volatile organic compounds (VOCs) emissions. Consequently, the demand for decorative coatings that meet these eco-friendly criteria is on the rise. Consumers are increasingly favoring options that feature lower VOC emissions, highlighting the market's transition towards more environmentally responsible and health-conscious choices.

Restraints in the Global Decorative Coating Market

The Global Decorative Coatings market faces significant challenges due to the frequent fluctuations in the prices of essential raw materials like pigments, resins, and solvents. These price variations often stem from various factors, including supply chain disruptions and geopolitical tensions. Consequently, increases in raw material costs can lead to higher product prices, which may discourage potential investments and exert pressure on profit margins for companies in the industry. As a result, this instability can hinder market growth and create uncertainty for manufacturers and stakeholders seeking to maintain competitiveness in the evolving market landscape.

Market Trends of the Global Decorative Coating Market

The Global Decorative Coating market is experiencing significant growth, driven by a remarkable 44% increase in homeowner spending on DIY projects and furniture in recent years. This surge can be attributed to the widespread influence of social media, which has inspired consumers to undertake DIY home improvement initiatives. In response to this trend, manufacturers are innovating by providing user-friendly decorative coatings that boast features such as quick-dry times, low odor, and versatility across multiple surfaces. This shift not only caters to the aesthetic preferences of DIY enthusiasts but also enhances functionality, indicating a robust opportunity for growth within the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Raw Material Analysis
• Customer & Buying Criteria Analysis

Global Decorative Coatings Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Emulsions
• Wood Coatings
  • Varnishes
  • Stains
• Enamels
• Others

Global Decorative Coatings Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Water-borne
• Solvent-borne
• Powder Coatings

Global Decorative Coatings Market Size by Resin Type & CAGR (2025-2032)

• Market Overview
• Acrylic Resin
• Alkyd Resin
• Polyurethane Resin
• Vinyl Resin
• Others

Global Decorative Coatings Market Size by Coating Type & CAGR (2025-2032)

• Market Overview
• Interior
• Exterior

Global Decorative Coatings Market Size by User Type & CAGR (2025-2032)

• Market Overview
• DIY
• Professional

Global Decorative Coatings Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
  • New Construction
  • Remodel And Repaint
• Non-Residential
  • Commercial
  • Industrial
  • Infrastructure

Global Decorative Coatings Market Size & CAGR (2025-2032)

• North America (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • US
  • Canada
• Europe (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sherwin-Williams Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PPG Industries, Inc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AkzoNobel N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF Coating GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jotun A/S (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Paints Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kansai Paint Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paint Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RPM International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Masco Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hempel A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAW SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Vogel Paint Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kelly-Moore Paints (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shalimar Paints (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benjamin Moore & Co (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brillux GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carpoly Chemical Group Co., Ltd (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloverdale Paint Inc (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lanco Paints (Puerto Rico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations