语音使用者介面市场规模、份额、成长分析（按产品、应用、垂直产业和地区）－2025 年至 2032 年产业预测

2023 年全球语音使用者介面市场规模为 41.1 亿美元，预计将从 2024 年的 54.5 亿美元成长到 2032 年的 521 亿美元，预测期内（2025-2032 年）的复合年增长率为 32.60%。

在自然语言处理 (NLP)、边缘运算和神经网路语音辨识技术的进步推动下，语音使用者介面 (VUI) 市场正在经历显着成长。这些技术创新满足了个人和业务用途对智慧型设备日益增长的需求。随着消费者和企业对更直觉和个人化体验的需求，汽车、智慧扬声器和企业虚拟代理中语音助理的采用正在增加。由于大量的研发投入以及苹果和亚马逊等科技巨头的存在，北美在市场中处于领先地位。同时，受中国和日本等国家智慧型手机使用量不断增长以及政府主导的智慧城市计划的推动，亚太地区正成为一个快速增长的地区。医疗保健产业也正在加速整合 VUI，以实现预约安排和病患监测等任务。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 技术分析
• 专利分析
• 案例研究
• Start-Ups分析

语音使用者介面市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 解决方案
  • 语音生物识别
  • 语音辨识软体
  • 嵌入式VUI系统
  • 其他的
• 服务
  • 专业服务
  • 託管服务

语音使用者介面市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概览
• 智慧音箱
• 互动式语音应答
• 语音控制设备
• 智慧型手机和平板电脑
• 穿戴式装置
• 车载系统
• 其他的

语音使用者介面市场规模（按垂直产业和复合年增长率） (2025-2032)

• 市场概览
• BFSI
• 零售与电子商务
• 家电
• 汽车与运输
• 医疗保健和生命科学
• 旅游与饭店
• 政府/国防部门
• 其他的

语音使用者介面市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Amazon Web Services, Inc.（Alexa）
• Google LLC（Google Assistant）
• Apple Inc.（Siri）
• Microsoft Corporation（Cortana & Nuance）
• IBM Corporation（Watson Assistant）
• Samsung Electronics Co., Ltd.（Bixby）
• Baidu, Inc.（DuerOS）
• SoundHound Inc.（Houndify platform）
• Cerence Inc.（Automotive VUI solutions）
• Nuance Communications, Inc.
• Sonos, Inc.
• Speechly

结论和建议

Global Voice User Interface Market size was valued at USD 4.11 Billion in 2023 and is poised to grow from USD 5.45 Billion in 2024 to USD 52.1 Billion by 2032, growing at a CAGR of 32.60% during the forecast period (2025-2032).

The Voice User Interface (VUI) market is experiencing significant growth, driven by advancements in natural language processing (NLP), edge computing, and neural network voice recognition technologies. These innovations are responding to the escalating demand for smart devices across both personal and professional landscapes. The adoption of automotive voice assistants, smart speakers, and enterprise virtual agents is increasing as consumers and businesses seek more intuitive and personalized experiences. North America leads the market, benefiting from substantial R&D investment and the presence of tech giants like Apple and Amazon. Meanwhile, the Asia-Pacific region is emerging as the fastest-growing area, fueled by rising smartphone usage and government-led smart city initiatives in nations like China and Japan. The healthcare sector is also increasingly integrating VUI for tasks such as appointment scheduling and patient monitoring.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Voice User Interface market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Voice User Interface Market Segments Analysis

The global Voice User Interface market is segmented on the basis of Offering, Application, Verticals and region. By Offering, the market is segmented into Solution (Voice Biometrics, Voice Recognition Software, Embedded VUI Systems, Others), and Service (Professional services, Managed Services). By Application, the market is segmented into Smart speakers, Interactive voice response, Voice-controlled devices, Smartphones & tablets, Wearables, In-car systems, and Others. Based on verticals, the market is segmented into BFSI, Retail & E-commerce, Consumer Electronics, Automotive & Transportation, Healthcare & Life Science, Travel & Hospitality, Government & Defense Sector, and Others. By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Voice User Interface Market

The rapid integration of smart devices with the Internet of Things (IoT) is significantly driving growth in the Global Voice User Interface (VUI) market. As smart homes and interconnected environments become more prevalent, voice control is emerging as a key mode of interaction. In 2023, global shipments of smart speakers reached approximately 155 million units, with major market players like Amazon and Google leading the way. Devices such as smart appliances, lighting systems, televisions, and thermostats are increasingly utilizing voice commands for seamless operation. Consumers prefer hands-free interaction, particularly in situations like driving, cooking, or exercising. Additionally, companies across various sectors, including healthcare, automotive, and electronics, are increasingly adopting VUIs to enhance operational efficiency and accessibility. For instance, automotive manufacturers like BMW and Mercedes-Benz are integrating VUIs into their infotainment systems to boost driver safety and improve user interactions.

Restraints in the Global Voice User Interface Market

As the Global Voice User Interface (VUI) market sees rapid growth, data security and privacy concerns remain significant obstacles to its expansion. VUIs require continuous data collection to effectively process speech and enhance personalization, which raises alarming issues regarding surveillance, misuse of personal information, and hacking risks. High-profile incidents, such as unauthorized access to Amazon Alexa recordings and data breaches involving Google, have underscored the vulnerabilities these platforms face. A 2022 Pew Research study revealed that 52% of U.S. adults felt uncomfortable knowing their smart speakers might record conversations, even if meant solely for device improvement. Additionally, stringent compliance regulations like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) add further complexity for developers managing voice data.

Market Trends of the Global Voice User Interface Market

The Global Voice User Interface (VUI) market is experiencing a significant shift towards voice commerce, driven by consumer demand for convenient, hands-free shopping experiences. Retailers across various sectors, including food delivery, groceries, and fashion, are increasingly integrating voice-activated systems into their platforms to streamline transactions. Industry leaders like Walmart and Amazon are at the forefront, enhancing their apps and home ecosystems with voice search and ordering capabilities. Advances in natural language processing and artificial intelligence are enabling voice assistants to better understand consumer behaviors, simplifying the search and purchase processes. This growing adoption is reshaping consumer-brand interactions and revolutionizing the online shopping landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Technology Analysis
• Patent Analysis
• Case Studies
• Startup Analysis

Global Voice User Interface Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Solution
  • Voice Biometrics
  • Voice Recognition Software
  • Embedded VUI Systems
  • Others
• Service
  • Professional services
  • Managed Services

Global Voice User Interface Market Size by Application & CAGR (2025-2032)

• Market Overview
• Smart speakers
• Interactive voice response
• Voice-controlled devices
• Smartphones & tablets
• Wearables
• In-car systems
• Others

Global Voice User Interface Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail & E-commerce
• Consumer Electronic
• Automotive & Transportation
• Healthcare & Life Science
• Travel & Hospitality
• Government & Defense Sector
• Others

Global Voice User Interface Market Size & CAGR (2025-2032)

• North America (By Offering, By Application, By Vertical)
  • US
  • Canada
• Europe (By Offering, By Application, By Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Offering, By Application, By Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Offering, By Application, By Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (By Offering, By Application, By Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon Web Services, Inc. (Alexa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Google Assistant)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (Siri)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (Cortana & Nuance)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (Watson Assistant)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (Bixby)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu, Inc. (DuerOS)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SoundHound Inc. (Houndify platform)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerence Inc. (Automotive VUI solutions)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nuance Communications, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speechly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations