睡眠枕市场规模、份额、成长分析（按类型、产品、应用、销售管道和地区）－2025 年至 2032 年产业预测

2023 年全球睡眠枕头市场规模价值为 131 亿美元，预计将从 2024 年的 136.8 亿美元成长到 2032 年的 192.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.39%。

睡眠基金会 2022 年 5 月的一项调查强调了一个令人不安的趋势：大约 35.2% 的美国每晚睡眠时间不足 7 小时，并表明睡眠不足与严重的健康问题有关，包括认知障碍和免疫力下降。这凸显了睡眠对维持整体健康和保健日益增长的重要性，推动了对整形外科和记忆泡棉枕头等专业睡眠解决方案的需求，目前这些产品占了近 25% 的市场份额。针对个人睡眠姿势量身订製的人体工学枕头的兴起与新兴的健康趋势和数位科技的融合相吻合。配备感测器和蓝牙功能的创新智慧枕头在已开发市场越来越受欢迎，但面临着製造成本高和服务欠缺地区消费者意识低等障碍。随着睡眠成为健康的首要任务，睡眠枕头市场正在转变，将舒适性与最尖端科技结合。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 定价分析
• 原料分析
• 供应链分析
• 技术分析

睡眠枕头市场规模（按类型及复合年增长率）（2025-2032）

• 市场概览
• 记忆海绵枕头
• 羽绒/羽毛枕头
• 羊毛/棉质枕头
• 聚酯纤维/合成纤维枕头
• 乳胶枕头
• 其他的

睡眠枕头市场规模（依产品和复合年增长率） (2025-2032)

• 市场概览
• 传统枕头
• 智慧枕头

睡眠枕头市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 住宅
• 商业的

睡眠枕头市场规模依销售管道及复合年增长率（2025-2032）

• 市场概览
• 超级市场/大卖场
• 专卖店
• 在线的

睡眠枕头市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Tempur-Pedic International Inc.
• MyPillow Inc.
• Coop Home Goods
• Hollander Sleep and Decor
• Wendre AS
• Magniflex
• John Cotton Group
• Sheela Foam（Sleepwell）
• Wakefit
• American Textile Company
• Luolai Lifestyle Technology

结论和建议

Global Sleeping Pillow Market size was valued at USD 13.1 Billion in 2023 and is poised to grow from USD 13.68 Billion in 2024 to USD 19.28 Billion by 2032, growing at a CAGR of 4.39% in the forecast period (2025-2032).

A study by the Sleep Foundation in May 2022 highlighted a troubling trend in the U.S., where approximately 35.2% of individuals sleep less than seven hours a night, linking inadequate sleep to severe health issues like cognitive dysfunction and weakened immune systems. This underscores the growing importance of sleep in maintaining overall health, driving demand for specialized sleeping solutions such as orthopedic and memory foam pillows, now accounting for nearly 25% of the market. The rise of customized ergonomic pillows tailored to individual sleep positions aligns with emerging health trends and the integration of digital technology. Innovative smart pillows, equipped with sensors and Bluetooth capabilities, are gaining traction in advanced markets but face barriers like high production costs and low consumer awareness in underserved areas. As sleep becomes a prioritized aspect of health, the sleeping pillow market is poised for transformation, merging comfort with cutting-edge technology.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sleeping Pillow market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sleeping Pillow Market Segments Analysis

The global sleeping pillow market is segmented into type, product, application, sales channel and region. By type, the market is memory foam pillow, down & feather pillow, wool/cotton pillow, polyester/synthetic pillow, latex pillow, and other. By product, the market is segmented into traditional pillows and smart pillows. By application, the market is segmented into below residential and commercial. By sales channel, the market is segmented into supermarket/hypermarket, specialty store and online. By region, the market is analyzed across North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Driver of the Global Sleeping Pillow Market

The growing prevalence of sleep disorders on a global scale is significantly driving the awareness of sleep health and well-being among individuals. This heightened awareness has become a crucial catalyst for the Global Sleeping Pillow Market, as more people recognize the vital role good sleep plays in their overall health. According to the American Academy of Sleep Medicine (AASM), nearly 30% of adults experience insomnia symptoms, with 10% suffering from severe daytime impairments. Additionally, the American Sleep Association (ASA) reported in January 2022 that between 50 and 70 million Americans face sleep disturbances annually. These alarming statistics underscore the urgent need for effective sleep solutions, prompting consumers to seek ergonomically designed pillows that offer comfort, spinal support, and therapeutic benefits to enhance sleep quality.

Restraints in the Global Sleeping Pillow Market

The global sleeping pillow market faces significant challenges due to a lack of consumer awareness regarding ideal pillow characteristics, which has stalled quality control and standardization in production. The absence of uniform global standards for materials, firmness levels, and ergonomic designs results in a wide variance of products, leading to inconsistent consumer experiences. This inconsistency undermines brand loyalty and inhibits repeat purchases. In many developing regions, the proliferation of subpar and counterfeit pillows, exacerbated by weak regulatory oversight, further compromises market integrity. Additionally, misleading claims such as "orthopedic" or "memory foam"-often lacking scientific validation-confuse consumers and deter them from opting for premium offerings, creating a fragmented market that hampers legitimate brands' growth potential.

Market Trends of the Global Sleeping Pillow Market

The Global Sleeping Pillow market is experiencing a dynamic transformation, primarily driven by the rising awareness of sleep health and the integration of advanced technologies. Forecasted to grow from USD 794.15 million in 2024 to USD 2883.18 million by 2032, the market is on track to achieve a remarkable CAGR of 21.3%. Increasingly, consumers are seeking pillows that do more than just provide comfort; smart pillows equipped with features such as sleep monitoring, temperature regulation, and AI-driven sleep assistance are gaining popularity. This trend reflects a broader shift towards personalized wellness solutions, positioning smart pillows as essential components in the evolving landscape of preventive healthcare and enhancing overall well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Pricing Analysis
• Raw Material Analysis
• Supply Chain Analysis
• Technology Analysis

Global Sleeping Pillow Market Size by Type & CAGR (2025-2032)

• Market Overview
• Memory Foam Pillow
• Down & Feather Pillow
• Wool/Cotton Pillow
• Polyester/Synthetic Pillow
• Latex Pillow
• Other

Global Sleeping Pillow Market Size by Product & CAGR (2025-2032)

• Market Overview
• Traditional Pillows
• Smart Pillows

Global Sleeping Pillow Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Sleeping Pillow Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Supermarket/Hypermarket
• Specialty Store
• Online

Global Sleeping Pillow Market Size & CAGR (2025-2032)

• North America (Type, Product, Application, Sales Channel)
  • US
  • Canada
• Europe (Type, Product, Application, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Tempur-Pedic International Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MyPillow Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coop Home Goods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hollander Sleep and Decor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wendre AS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magniflex
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Cotton Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sheela Foam (Sleepwell)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wakefit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Textile Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luolai Lifestyle Technology
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations