双筒望远镜市场规模、份额及成长分析（按产品、变焦功能、销售管道、特定应用双筒望远镜及地区）－2025-2032 年产业预测

预计 2023 年全球双筒望远镜市场规模将达到 12.1 亿美元，到 2032 年将达到 19 亿美元，预计在预测期内（2025-2032 年）的复合年增长率为 5.12%。

全球双筒望远镜市场正在经历温和成长，但由于休閒和战术性应用的需求不断增加，预计成长将会加速。该市场迎合了户外运动爱好者、鸟类爱好者、体育观众和军事相关人员的需求，但其动态正在不断发展。值得注意的是，亚太和非洲等地区对野生动物旅游和保育的兴趣日益浓厚，推动了高端光学产品的销售。具有 GPS 标记、AI 物体识别和夜视功能的数位双筒望远镜的流行趋势反映了消费者期望的变化，尼康和徕卡等品牌引领着创新。此外，印度等快速成长的经济体的军事现代化也增加了对先进光学设备的需求。然而，高製造成本和地缘政治供应链中断等挑战可能会阻碍新进业者和市场扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 专利分析
• 技术进步、效益和影响
• 案例研究

双筒望远镜市场规模（依产品划分）

• 市场概览
• 棱镜双筒望远镜
  • 屋脊棱镜双筒望远镜
  • 保罗棱镜双筒望远镜
• 加利利双筒望远镜

双筒望远镜市场规模：变焦功能

• 市场概览
• 少于7次
• 8倍
• 9倍
• 10倍以上

双筒望远镜市场规模（依销售管道）

• 市场概览
• 在线的
• 离线

双筒望远镜市场规模：特定应用的双筒望远镜

• 市场概览
• 海洋双筒望远镜
• 天文双筒望远镜
• 军用和监视双筒望远镜
• 户外探险双筒望远镜
• 其他的

双筒望远镜市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Celestron, LLC
• Canon Inc.
• Nikon Corporation
• Swarovski Optik GmbH
• Vortex Optics
• Leica Camera AG
• Olympus Corporation
• Kenko Tokina Co, Ltd
• Kite Optics
• FUJIFILM Corporation
• Carl-Zeiss-Stiftung
• Maven Outdoor Equipment Company

结论和建议

Global Binoculars Market size was valued at USD 1.21 Billion in 2023 and is poised to grow from USD 1.27 Billion in 2024 to USD 1.90 Billion by 2032, growing at a CAGR of 5.12% in the forecast period (2025-2032).

The global binoculars market is witnessing modest growth, expected to accelerate due to rising demand from recreational activities and tactical applications. The market caters to outdoor enthusiasts, birders, sports spectators, and military personnel, but its dynamic landscape is evolving. Notably, increased interest in wildlife tourism and conservation in regions like Asia-Pacific and Africa is driving the sales of premium optical equipment. The trend towards digital binoculars featuring GPS tagging, AI object recognition, and night vision reflects shifting consumer expectations, with brands like Nikon and Leica leading innovation. Additionally, military modernization in burgeoning economies such as India amplifies demand for advanced optics. However, challenges like high manufacturing costs and geopolitical supply chain disruptions may hinder new entrants and market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Binoculars market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Binoculars Market Segments Analysis

The global binoculars market is segmented into type, product, zooming functionality, sales channel, application specific binoculars and region. By type, the market is digital binoculars, and conventional binoculars. By product, the market is segmented into prism binoculars, and Galilean binoculars. By zooming functionality, the market is segmented into below 7X, 8X, 9X, and above 10X. By sales channel, the market is segmented into offline and online. By application specific binoculars, the market is segmented into marine binoculars, astronomy binoculars, military & surveillance binoculars, outdoor adventure binoculars, others. By region, the market is analyzed across North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Driver of the Global Binoculars Market

According to SkyQuest's research, the global birdwatching tourism sector is projected to surpass USD 100 billion by 2032, with a compound annual growth rate (CAGR) of 6.3%. This growth significantly impacts the binoculars market, as birdwatchers, trekkers, and wildlife enthusiasts demand high-quality optics for their immersive experiences. Additionally, rising participation in organized nature events, exemplified by the record 1.3 million birders who took part in a 24-hour birding event in May 2024, promotes this trend. As these activities gain importance both culturally and ecologically, the demand for lightweight, weather-resistant, and high-zoom binoculars is set to rise, driving innovation and sales across both developed and emerging markets.

Restraints in the Global Binoculars Market

The Global Binoculars Market faces significant challenges due to the extended product lifecycle and low repeat purchase behavior, which impact revenue stability and customer retention. Unlike consumer electronics that require frequent upgrades, binoculars are built to last, often remaining in use for a decade or more. Most mid-to-high-range models are crafted from durable materials and feature specialized coatings, ensuring they continue to function well over time. This longevity discourages consumers from making repeat purchases, limiting manufacturers' opportunities to generate recurring revenue and maintain consistent sales volumes annually. Consequently, this trend presents a restraint to the market's growth potential.

Market Trends of the Global Binoculars Market

The Global Binoculars market is witnessing a significant shift towards technology-driven innovations, particularly through the integration of artificial intelligence (AI). Cutting-edge products like Swarovski Optik's AX Visio exemplify this trend by offering real-time wildlife recognition capabilities, identifying over 9,000 species and projecting vital information directly into the user's field of vision. This development not only streamlines the observation process by eliminating the need for external guides but also enhances the overall user experience with features like image capture and social sharing. As these AI-powered binoculars cater to both casual enthusiasts and serious conservationists, this trend signals a growing demand for more engaging and interactive outdoor exploration tools in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Advancements, Benefits and Impacts
• Case Studies

Global Binoculars Market Size by Product & CAGR (2025-2032)

• Market Overview
• Prism Binoculars
  • Roof Prism Binoculars
  • Porro Prism Binoculars
• Galilean Binoculars

Global Binoculars Market Size by Zooming Functionality & CAGR (2025-2032)

• Market Overview
• Below 7X
• 8X
• 9X
• Above 10X

Global Binoculars Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Binoculars Market Size by Application Specific Binoculars & CAGR (2025-2032)

• Market Overview
• Marine Binoculars
• Astronomy Binoculars
• Military & Surveillance Binoculars
• Outdoor Adventure Binoculars
• Others

Global Binoculars Market Size & CAGR (2025-2032)

• North America (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • US
  • Canada
• Europe (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Celestron, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canon Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nikon Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swarovski Optik GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vortex Optics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leica Camera AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olympus Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenko Tokina Co, Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kite Optics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FUJIFILM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carl-Zeiss-Stiftung
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maven Outdoor Equipment Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations