PIM 市场规模、份额、成长分析（按组件、按组织规模、按部署类型、按最终用户、按地区）- 产业预测 2025-2032

2023 年全球 PIM 市场规模价值为 123 亿美元，预计将从 2024 年的 145.3 亿美元成长到 2032 年的 549.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 18.1%。

由于对无缝线上购买体验的需求不断增加，全球产品资讯管理 (PIM) 市场正在经历显着增长。随着消费者使用各种全通路平台，企业需要确保所有销售点的产品资讯一致、准确且全面。电子商务的快速数位化和扩张，尤其是在新兴市场，需要一个强大且高效的 PIM 系统来简化资料管理、简化产品发布并加快产品上市时间。云端运算创新将增强 PIM 部署以及与 ERP、CRM 和数位资产管理解决方案的整合。此外，严格的数据准确性和监管合规标准（尤其是在製药和消费性电子等行业）正在推动进一步的市场需求。结合分析和自动化的 PIM 解决方案可提高业务效率，使企业能够有效地管理大量目录并大规模提供个人化内容，最终提高客户体验和转换率。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析

PIM 市场规模（依组件划分）及复合年增长率（2025-2032）

• 市场概览
• 解决方案
  • 多域
  • 单域
• 服务
  • 咨询与实施
  • 培训、支援和维护

PIM 市场规模：依组织规模及复合年增长率（2025-2032）

• 市场概览
• 大公司
• 小型企业

PIM 市场规模（按部署类型和复合年增长率）(2025-2032)

• 市场概览
• 本地
• 云

PIM 市场规模（依最终用户和复合年增长率）(2025-2032)

• 市场概览
• 银行、金融服务和保险
• 消费品和零售
• 製造业
• 资讯科技/通讯
• 运输/物流
• 媒体与娱乐
• 其他的

PIM 市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Oracle（USA）
• SAP（Germany）
• IBM（USA）
• Informatica（USA）
• Pimcore（Austria）
• Akeneo（France）
• inriver（Sweden）
• Winshuttle（USA）
• Riversand（USA）
• Salsify（USA）
• Aprimo（USA）
• Stibo Systems（Denmark）
• Contentserv（Switzerland）
• Mobius（India）
• Perfion（Denmark）
• Profisee（USA）
• Censhare（Germany）
• Vinculum（India）
• Pimworks（USA）
• TrueCommerce（USA）

结论和建议

Global PIM Market size was valued at USD 12.3 billion in 2023 and is poised to grow from USD 14.53 billion in 2024 to USD 54.97 billion by 2032, growing at a CAGR of 18.1% during the forecast period (2025-2032).

The global Product Information Management (PIM) market is witnessing significant growth driven by the increasing demand for seamless online purchasing experiences. As consumers engage across diverse omnichannel platforms, businesses must ensure consistent, accurate, and enriched product information across all sales venues. The rapid digitalization and expansion of e-commerce, particularly in emerging markets, necessitate robust and efficient PIM systems that streamline data management, simplify product releases, and reduce time-to-market. Innovations in cloud computing, along with integration with ERP, CRM, and digital asset management solutions, enhance PIM deployment. Additionally, compliance with stringent data accuracy and regulatory standards-especially in industries like pharmaceuticals and consumer electronics-further fuels market demand. PIM solutions that incorporate analytics and automation enhance operational efficiency, enabling companies to effectively manage extensive catalogs and deliver personalized content at scale, ultimately improving customer experience and conversion rates.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global PIM market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global PIM Market Segments Analysis

The global PIM Market is segmented by Component, Organization Size, Deployment Type, End-user and region. Based on Component, the market is segmented into Solutions and Services. Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Deployment Type, the market is segmented into On-premises and Cloud. Based on End-user, the market is segmented into Banking, Financial Services, and Insurance, Consumer goods & retail, Manufacturing, IT & telecom, Transportation & logistics, Media & entertainment and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global PIM Market

The global Product Information Management (PIM) market is being significantly propelled by the growing consumer demand for transparency regarding product origins, as well as heightened concerns about safety and sustainability. As consumers become increasingly knowledgeable, there is a pressing need for precise, comprehensive, and detailed product information. Consequently, companies are implementing PIM solutions to enhance customer experiences by providing enriched product attributes, including certifications, usage instructions, compositions, and environmental data. For instance, the clean-labeling trend in the food and personal care sectors requires brands to leverage PIM systems to ensure that only safe, regulatory-compliant information is displayed both in retail environments and online platforms.

Restraints in the Global PIM Market

One of the most significant obstacles facing the Global PIM market is the shortage of skilled professionals capable of overseeing complex product data workflows, taxonomy structures, and system integrations. As PIM systems grow more advanced, incorporating AI, automation, and analytics, a notable gap has emerged between the potential of these systems and the available expertise to effectively manage them. This disparity leads to prolonged implementation timelines, rising training costs, and subpar utilization of platform features, particularly affecting small and mid-sized enterprises that may struggle to harness the full benefits of their PIM solutions.

Market Trends of the Global PIM Market

In the Global Product Information Management (PIM) market, a significant short-term trend is the rapid adoption of AI and automation technologies, reshaping the landscape of product data management. AI-driven PIM solutions are revolutionizing the sector by autonomously generating product content, ensuring error validation, and enabling real-time customization. This transformative shift minimizes human input while enhancing the accuracy and consistency of product listings across diverse digital platforms, which is crucial for online businesses and omnichannel retail strategies. As companies seek to optimize their operations and improve customer experiences, the integration of intelligent PIM solutions is becoming a fundamental aspect of their digital transformation efforts.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global PIM Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
  • Multi-Domain
  • Single Domain
• Services
  • Consulting and Implementation
  • Training, Support and Maintenance

Global PIM Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• SMEs

Global PIM Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• On-premises
• Cloud

Global PIM Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Banking, Financial Services, and Insurance
• Consumer goods & retail
• Manufacturing
• IT & telecom
• Transportation & logistics
• Media & entertainment
• Other

Global PIM Market Size & CAGR (2025-2032)

• North America (Component, Organization Size, Deployment Type, End-user)
  • US
  • Canada
• Europe (Component, Organization Size, Deployment Type, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Size, Deployment Type, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Size, Deployment Type, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Size, Deployment Type, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informatica (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimcore (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akeneo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• inriver (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winshuttle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riversand (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salsify (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aprimo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stibo Systems (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentserv (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobius (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfion (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Profisee (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Censhare (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vinculum (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimworks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TrueCommerce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations