店内分析市场规模、份额、按组件、部署模式、公司规模和地区分類的成长分析 - 2025 年至 2032 年产业预测

预计到 2023 年全球店内分析市场价值将达到 34.3 亿美元，到 2032 年将达到 239.5 亿美元，预计在预测期内（2025-2032 年）的复合年增长率为 24.1%。

随着零售商越来越多地采用数据主导策略来提高客户满意度和简化业务，店内分析市场正在经历动态成长。对于与电子商务巨头竞争的实体店来说，即时追踪客户行为至关重要。货架管理、库存追踪和个人化行销方面的进步，加上人工智慧和物联网解决方案，在渴望提高消费者参与度和销售转换率的大型零售商和大卖场中越来越受欢迎。然而，存在着重大障碍，包括高昂的实施成本以及将新系统整合到传统框架中的挑战，这些都阻碍了中小型零售商的发展。此外，资料隐私问题和 GDPR 等法规的遵守也为提供者带来了障碍。在已开发地区，未来的成长预计将由云端基础的分析和行动追踪技术的创新推动。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 案例研究分析
• 专利分析
• 技术分析

店内分析市场规模（按组件和复合年增长率） (2025-2032)

• 市场概览
• 软体
• 服务
  • 託管服务
  • 专业服务

店内分析市场规模（按部署模式和复合年增长率） (2025-2032)

• 市场概览
• 本地
• 云

店内分析市场规模（依公司规模及复合年增长率） (2025-2032)

• 市场概览
• 大公司
• 小型企业

店内分析市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概览
• 客户管理
• 行销管理
• 商品行销分析
• 店铺营运管理
• 风险与合规管理
• 其他的

店内分析市场规模（依地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• RetailNext, Inc.
• SAP SE
• Capillary Technologies
• Happiest Minds Technologies
• Trax Image Recognition
• Amoobi Inc.
• Thinkinside SRL
• Inpixon
• Walkbase
• Mindtree
• Cloud4Wi
• Scanalytics Inc.
• Dor Technologies
• Hoxton Analytics
• Wipro

结论和建议

Global In-Store Analytics Market size was valued at USD 3.43 billion in 2023 and is poised to grow from USD 4.26 billion in 2024 to USD 23.95 billion by 2032, growing at a CAGR of 24.1% during the forecast period (2025-2032).

The In-Store Analytics market is experiencing dynamic growth as retailers increasingly leverage data-driven strategies to enhance customer satisfaction and streamline operations. Real-time tracking of customer behavior is crucial for traditional stores competing with e-commerce giants. Advancements in shelf management, inventory tracking, and personalized marketing-coupled with AI and IoT solutions-are gaining traction among large retailers and hypermarkets eager to boost consumer engagement and sales conversions. However, significant barriers persist, including high implementation costs and challenges in integrating new systems into legacy frameworks, which hinder small to mid-sized retailers. Additionally, concerns regarding data privacy and compliance with regulations like GDPR pose obstacles for providers. Future growth is anticipated in developed regions, driven by innovations in cloud-based analytics and mobile tracking technologies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global In-Store Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global In-Store Analytics Market Segments Analysis

Global In-Store Analytics Market is segmented by Component, Deployment Mode, Enterprise Size, Application and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprise and Small and Medium-sized Enterprise. Based on Application, the market is segmented into Customer Management, Marketing Management, Merchandising Analysis, Store Operations Management, Risk and Compliance Management and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global In-Store Analytics Market

The rise of omnichannel retailing is a significant driver for the Global In-Store Analytics market, as it compels retailers to implement solutions focused on in-store data analysis. By seamlessly integrating physical shopping experiences with digital platforms, merchants are increasingly reliant on data analytics to improve customer interactions across multiple retail channels. In-store analytics empowers retailers to monitor customer behavior, foot traffic, and purchasing patterns, allowing for the delivery of personalized shopping experiences both online and offline. This integration fosters better inventory management, tailored promotional offers, and stronger customer relationships, making in-store analytics an essential strategy for retailers aiming to thrive in an evolving marketplace.

Restraints in the Global In-Store Analytics Market

A significant obstacle facing the Global In-Store Analytics market is the substantial initial investment needed for the technology and its subsequent maintenance. Small to mid-sized retailers often find the requirement for specialized hardware, software, and skilled personnel to be a deterrent when considering these solutions. Moreover, integrating analytics systems with current retail infrastructure can incur additional costs and demand significant time and effort, complicating the process further. Consequently, many retailers struggle to see a clear cost-to-benefit ratio, which may limit the broader adoption of in-store analytics across the industry.

Market Trends of the Global In-Store Analytics Market

The Global In-Store Analytics market is experiencing a significant surge in demand as retailers prioritize customer behavior tracking solutions. Driven by the need for enhanced customer engagement and personalization, this trend is leading to the widespread adoption of technologies like video analytics and heatmaps to optimize store layouts and analyze foot traffic. Additionally, the increasing integration of AI-driven analytics tools is revolutionizing decision-making processes by enabling real-time insights for inventory optimization and dynamic pricing strategies. As retailers strive to create more tailored shopping experiences, the reliance on sophisticated in-store analytics continues to accelerate, positioning the market for sustained growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Case Study Analysis
• Patent Analysis
• Technology Analysis

Global In-Store Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services
  • Managed Services
  • Professional Services

Global In-Store Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-premise
• Cloud

Global In-Store Analytics Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprise
• Small and Medium-sized Enterprise

Global In-Store Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Management
• Marketing Management
• Merchandising Analysis
• Store Operations Management
• Risk and Compliance Management
• Others

Global In-Store Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Mode, Enterprise Size, Application)
  • US
  • Canada
• Europe (Component, Deployment Mode, Enterprise Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Enterprise Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Enterprise Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Enterprise Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• RetailNext, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capillary Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trax Image Recognition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amoobi Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thinkinside SRL
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inpixon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walkbase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindtree
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud4Wi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scanalytics Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dor Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoxton Analytics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations