独立软体供应商市场规模、份额、成长分析（按软体类型、部署模式、公司规模、最终用途行业和地区）- 2025 年至 2032 年行业预测

预计 2023 年全球独立软体供应商市场规模将达到 17.5 亿美元，并将从 2024 年的 19.9 亿美元扩大到 2032 年的 56.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 13.9%。

在云端运算、人工智慧和垂直软体解决方案的推动下，独立软体供应商 (ISV) 格局正在迅速演变，预计从 2024 年到 2030 年，软体出版工作将增加 25%。与主要云端供应商的策略合作，例如销售团队 ISV 合作伙伴营收成长 40% 和 Google ISV 收入成长 25%，凸显了特定产业解决方案的重要性。然而，挑战依然存在，包括网路安全合规成本上升和人才短缺，尤其是在人工智慧和机器学习领域。市场需要为各行业提供客製化的解决方案，随着企业不再使用千篇一律的软体，这推动了 ISV 的成长。 Veeva Systems 和 Guidewire Software 的显着成功表明，在激烈的人才竞争中，垂直专业化可以推动 ISV 领域的永续成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 细分机会分析

市场动态与展望

• 市场概览
• 供需趋势分析
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 案例研究
• 监管格局
• 技术评估
• 专利分析

独立软体供应商市场规模（按软体类型和复合年增长率） (2025-2032)

• 市场概览
• 企业 ISV
• 以消费者为中心的 ISV
• 利基专业化 ISV
• 其他的

独立软体供应商市场规模（按部署模式和复合年增长率） (2025-2032)

• 市场概览
• 本地
• 云端基础

独立软体供应商市场规模（按公司规模和复合年增长率） (2025-2032)

• 市场概览
• 大公司
• 小型企业

独立软体供应商市场规模（按最终用途产业和复合年增长率划分）（2025-2032 年）

• 市场概览
• 资讯科技/通讯
• BFSI
• 卫生保健
• 零售与电子商务
• 製造业
• 教育
• 其他最终用途产业

独立软体供应商市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争仪錶板

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• BMC Software Inc.
• Dynatrace LLC
• Systemware Inc.
• Beta Systems Software AG
• Informatica Inc.
• Veeva Systems Inc.
• Commuvault
• VMWare Inc
• Intuit Inc.
• SAS Institute
• Splunk Inc.
• ServiceNow, Inc.
• Autodesk, Inc.
• SAP SE
• Oracle Corporation
• Microsoft Corporation
• Atlassian Corporation Plc
• IBM Corporation
• Salesforce
• Broadcom, Inc.（Symantec Corporation）

结论和建议

Global Independent Software Vendors Market size was valued at USD 1.75 Billion in 2023 and is poised to grow from USD 1.99 Billion in 2024 to USD 5.65 Billion by 2032, growing at a CAGR of 13.9% in the forecast period (2025-2032).

The Independent Software Vendor (ISV) landscape is rapidly evolving, fueled by advancements in cloud computing, AI, and sector-specific software solutions, with a projected 25% increase in software publishing employment from 2024 to 2030. Strategic collaborations with major cloud providers, such as Salesforce's 40% ISV partner growth and Google's 25% revenue increase for ISVs, underscore the importance of sector-focused solutions. However, challenges persist, including rising cybersecurity compliance costs and talent shortages, particularly in AI and machine learning. The market demands customized solutions for various industries, catalyzing ISV growth as businesses shy away from generic software. Noteworthy successes from Veeva Systems and Guidewire Software exemplify how vertical specialization drives sustainable growth in the ISV sector, amid fierce competition for skilled personnel.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Independent Software Vendors market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Independent Software Vendors Market Segments Analysis

Global Independent Software Vendors Market is segmented by Software Type, Deployment Mode, Enterprise Size, End-Use Industry and region. Based on Software Type, the market is segmented into Enterprise-Focused ISVs, Consumer-Focused ISVs, Specialized Niche ISVs and Others. Based on Deployment Mode, the market is segmented into On-premise and Cloud Based. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & medium Enterprises (SMEs). Based on End-Use Industry, the market is segmented into IT & Telecommunication, BFSI, Healthcare, Retail & E-Commerce, Manufacturing, Education and Other End-Use Industries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Independent Software Vendors Market

The Global Independent Software Vendors (ISVs) market is significantly influenced by the rapid advancement of digitalization worldwide, which is a crucial factor driving growth. A report from the U.S. Small Business Administration (SBA) indicates that by 2024, over 90% of businesses in the U.S. have adopted digital tools to enhance their operations. Notably, ISVs, including Salesforce, have experienced a remarkable 10% year-over-year revenue increase as companies seek tailored cloud and AI software solutions. Sectors such as healthcare and manufacturing are quickly implementing ISV solutions to optimize their processes, maintain compliance, and improve customer experiences, further propelling market expansion.

Restraints in the Global Independent Software Vendors Market

The Global Independent Software Vendors (ISVs) market faces significant challenges due to rising cybersecurity threats as these vendors increasingly shift to cloud and hybrid environments. According to the U.S. Cybersecurity and Infrastructure Security Agency (CISA), ransomware attacks on software vendors surged by 32% in 2024. Furthermore, as noted in Palo Alto Networks' 2024 Annual Report, many ISVs find it difficult to keep up with the constantly changing compliance requirements such as GDPR and HIPAA. Security breaches can severely undermine brand reputation and result in substantial regulatory fines, ultimately hindering growth prospects for ISVs in this competitive landscape.

Market Trends of the Global Independent Software Vendors Market

The Global Independent Software Vendors (ISVs) market is witnessing a significant shift towards vertical-specific software solutions, emphasizing tailored applications that cater to distinct industry needs. In 2024, notable players like Veeva Systems demonstrated this trend by achieving a remarkable 14% year-over-year revenue growth through specialized cloud-based offerings tailored for the life sciences sector. This focus on addressing unique regulatory requirements highlights ISVs' strategic pivot from generic to niche solutions, enabling them to differentiate themselves in a competitive landscape. As industries increasingly demand customized software to streamline operations and enhance compliance, vertical-specific innovations are becoming essential in the ISV market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Supply & Demand Trend Analysis
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment
• Patent Analysis

Global Independent Software Vendors Market Size by Software Type & CAGR (2025-2032)

• Market Overview
• Enterprise-Focused ISVs
• Consumer-Focused ISVs
• Specialized Niche ISVs
• Others

Global Independent Software Vendors Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-premise
• Cloud Based

Global Independent Software Vendors Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small & medium Enterprises (SMEs)

Global Independent Software Vendors Market Size by End-Use Industry & CAGR (2025-2032)

• Market Overview
• IT & Telecommunication
• BFSI
• Healthcare
• Retail & E-Commerce
• Manufacturing
• Education
• Other End-Use Industries

Global Independent Software Vendors Market Size & CAGR (2025-2032)

• North America (Software Type, Deployment Mode, Enterprise Size, End-Use Industry)
  • US
  • Canada
• Europe (Software Type, Deployment Mode, Enterprise Size, End-Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Software Type, Deployment Mode, Enterprise Size, End-Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Software Type, Deployment Mode, Enterprise Size, End-Use Industry)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (Software Type, Deployment Mode, Enterprise Size, End-Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Dashboard

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BMC Software Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dynatrace LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Systemware Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beta Systems Software AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informatica Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Commuvault
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VMWare Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intuit Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Splunk Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ServiceNow, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Autodesk, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlassian Corporation Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broadcom, Inc. (Symantec Corporation)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations