穿戴式人工智慧市场规模、份额、成长分析（按产品、营运、应用和地区）—2025 年至 2032 年产业预测

预计 2023 年全球穿戴式 AI 市场规模将达到 423 亿美元，并从 2024 年的 546.5 亿美元成长到 2032 年的 4,243.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 29.2%。

受人工智慧 (AI) 等新兴技术的蓬勃发展和 5G 智慧型手机的普及推动，市场正在经历强劲成长。人工智慧智慧穿戴装置的兴起，尤其是在千禧世代和 Z 世代中，是由物联网和无线技术的进步所推动的。尤其是苹果 2024 年推出的 Apple Watch Series 10，它将配备血糖追踪和睡眠分析等人工智慧主导的健康功能，象征着这一趋势。此外，都市化正在推动对满足现代消费者需求的多功能和美观产品的需求。随着千禧世代在工作日的消费能力不断提高，偏好对智慧型手錶的偏好也日益增强。总体而言，5G、生物感测器等创新技术的融合正在从根本上改变穿戴式装置的格局。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 定价分析
• 监管分析
• 技术分析
• 案例研究
• 客户和购买标准分析

穿戴式人工智慧市场规模（按产品和复合年增长率）(2025-2032)

• 市场概览
• 智慧型手錶
• 健身追踪器
• AR/ VR头戴装置
• 穿戴式相机
• 智慧耳戴式装置
• 智慧服饰和鞋子
• 其他产品

穿戴式人工智慧市场规模（按营运方式和复合年增长率） (2025-2032)

• 市场概览
• 设备上的人工智慧
• 云端基础的人工智慧

穿戴式人工智慧市场规模（按应用和复合年增长率）(2025-2032)

• 市场概览
• 家电
• 卫生保健
• 企业和工业
• 其他用途

穿戴式人工智慧市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Apple Inc.（US）
• Samsung Electronics（South Korea）
• Google（Fitbit）（US）
• Garmin Ltd.（US）
• Huawei Technologies（China）
• Xiaomi Corporation（China）
• Oura Health（Finland）
• Whoop（US）
• Sony Corporation（Japan）
• Bose Corporation（US）
• Microsoft Corporation（US）
• Alphabet Inc.（Google Pixel Watch）（US）

结论和建议

Global Wearable AI Market size was valued at USD 42.3 billion in 2023 and is poised to grow from USD 54.65 billion in 2024 to USD 424.33 billion by 2032, growing at a CAGR of 29.2% during the forecast period (2025-2032).

The market is experiencing robust growth fueled by the surge in emerging technologies like artificial intelligence (AI) and the adoption of 5G smartphones. The rise of AI-enabled smart wearables, particularly among millennials and Gen Z, is driven by advancements in IoT and wireless technology. Notably, Apple's 2024 launch of the Apple Watch Series 10, equipped with AI-driven health features such as glucose tracking and sleep analysis, exemplifies this trend. Moreover, urbanization is propelling demand for multifunctional, aesthetically appealing products that cater to modern consumer needs. Millennials' increased spending power during work hours has accelerated their preference for smartwatches. Overall, the integration of 5G, biosensors, and other innovative technologies is fundamentally reshaping the wearable device landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wearable AI market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wearable AI Market Segments Analysis

Global Wearable AI Market is segmented by Product, Operation, Application and region. Based on Product, the market is segmented into Smartwatches, Fitness Trackers, AR/VR Headsets, Wearable Cameras, Smart Earwear, Smart Clothing & Footwear and Other Products. Based on Operation, the market is segmented into On-Device AI and Cloud-Based AI. Based on Application, the market is segmented into Consumer Electronics, Healthcare, Enterprise & Industrial and Other Applications. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wearable AI Market

The global wearable AI market is experiencing significant growth due to a rising awareness of personal health and wellness. Consumers are increasingly interested in wearable devices, including smartwatches, fitness bands, and smart rings, which provide real-time monitoring of vital signs like heart rate, oxygen saturation, and sleep quality. The incorporation of AI-powered predictive health analytics has also played a crucial role in this trend, making these devices invaluable for preventive healthcare. As individuals prioritize their health and seek tools that support their well-being, the demand for innovative wearable technology continues to surge, further propelling the market forward.

Restraints in the Global Wearable AI Market

The prohibitive cost of premium wearable AI devices poses a notable challenge to their widespread acceptance within the market, even as it continues to grow. Devices that incorporate advanced technology, such as AI analytics, 5G connectivity, and biometric sensors, often come with a hefty price tag, primarily making them accessible to affluent consumers. For instance, high-end offerings like the Apple Watch Ultra and Garmin smartwatches boast features such as dive tracking, satellite communication, and AI-enhanced training, yet their prices are considerably higher than more affordable options. This price disparity hampers broader market penetration among diverse consumer demographics.

Market Trends of the Global Wearable AI Market

The Global Wearable AI market is experiencing a significant transformation driven by the rising demand for medical-grade wearables that enable real-time health tracking and remote patient monitoring. Key players like Abbott and Medtronic lead the charge with innovative biosensors offering continuous glucose monitoring for diabetes management, while AliveCor's wearable ECG patches empower users to identify cardiac abnormalities swiftly. This trend is reshaping healthcare by increasing patient engagement and improving clinical outcomes, as consumers and healthcare providers alike embrace the convenience and accuracy of portable health technologies. The continued integration of AI into these wearables promises even greater advancements, fueling further market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Pricing Analysis
• Regulatory Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Wearable AI Market Size by Product & CAGR (2025-2032)

• Market Overview
• Smartwatches
• Fitness Trackers
• AR/VR Headsets
• Wearable Cameras
• Smart Earwear
• Smart Clothing & Footwear
• Other Products

Global Wearable AI Market Size by Operation & CAGR (2025-2032)

• Market Overview
• On-Device AI
• Cloud-Based AI

Global Wearable AI Market Size by Application & CAGR (2025-2032)

• Market Overview
• Consumer Electronics
• Healthcare
• Enterprise & Industrial
• Other Applications

Global Wearable AI Market Size & CAGR (2025-2032)

• North America (Product, Operation, Application)
  • US
  • Canada
• Europe (Product, Operation, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Operation, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Operation, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Operation, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (Fitbit) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oura Health (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whoop (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (Google Pixel Watch) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations