拉格啤酒市场规模、份额及成长分析（按类型、包装、价格、通路和地区）－2025-2032 年产业预测

2023 年全球拉格啤酒市场规模为 3,602 亿美元，预计将从 2024 年的 3,692 亿美元成长到 2032 年的 4,498.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 2.5%。

全球拉格啤酒市场正在经历显着增长，这得益于线上和电子商务管道的激增、社交媒体影响力的增强以及啤酒旅游的日益普及。消费者越来越喜欢口味清淡、清爽的啤酒，这使得拉格啤酒成为从普通饮酒者到鑑赏家等不同人群的热门选择。社交饮酒的趋势日益增长，尤其是在年轻消费者中，这极大地促进了拉格啤酒的销售。同时，寻求大规模生产啤酒的优质替代品的消费者对精酿啤酒和高级啤酒的需求正在增长。创新酿酒商正在推出独特的风味和永续的做法来吸引具有环保意识的客户群。值得注意的是，SweetWater 拉格啤酒的推出加强了我们的直接销售管道，并表明了我们对品质和可用性的持续承诺，符合青睐低热量、无酒精选择的健康趋势。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

拉格啤酒市场规模（按类型）

• 市场概览
• 拉格淡啤酒
• 拉格啤酒
• 琥珀拉格啤酒
• 其他的

按包装分類的拉格啤酒市场规模

• 市场概览
• 能
• 瓶子
• 其他的

按价格分類的拉格啤酒市场规模

• 市场概览
• 标准拉格啤酒
• 优质拉格啤酒

按通路分類的拉格啤酒市场规模

• 市场概览
• 超级市场
• 便利商店
• 网路零售
• 酒吧和餐厅

拉格啤酒市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Selkirk（Canada）
• Douglas Lager（Canada）
• Travis（Canada）
• Anheuser-Busch Companies LLC（US）
• Asahi Breweries Ltd.（Japan）
• Carlsberg Breweries A/S（Denmark）
• China Resources Beer（Holdings）Company Limited（China）
• Heineken NV（Netherlands）
• Kirin Brewery Company Limited（Japan）
• Molson Coors Beverage Company（US）
• Tsingtao Brewery Company Limited（China）
• United Breweries Holdings Limited（India）

结论和建议

Global Lager Market size was valued at USD 360.2 billion in 2023 and is poised to grow from USD 369.2 billion in 2024 to USD 449.84 billion by 2032, growing at a CAGR of 2.5% during the forecast period (2025-2032).

The global lager market is experiencing substantial growth, propelled by the surge in online and e-commerce channels, amplified social media influence, and rising popularity of beer tourism. Consumers are increasingly favoring light and refreshing beers, which has positioned lager as a preferred choice among diverse demographics, from casual drinkers to aficionados. The growing trend of social drinking, particularly among younger consumers, has significantly boosted lager sales. Meanwhile, the demand for craft and premium options is rising, as consumers seek quality alternatives to mass-produced beers. Innovative breweries are introducing unique flavors and sustainable practices to attract eco-conscious buyers. Notably, the launch of SweetWater Lager demonstrates the ongoing commitment to quality and accessibility through enhanced direct-to-consumer sales channels, aligning with health trends that favor low-calorie and alcohol-free options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lager market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lager Market Segments Analysis

Global Lager Market is segmented by Type, Packaging, Price Point, Distribution Channel and region. Based on Type, the market is segmented into Pale Lager, Dark Lager, Amber Lager and Others. Based on Packaging, the market is segmented into Cans, Bottles and Others. Based on Price Point, the market is segmented into Standard Lager and Premium Lager. Based on Distribution Channel, the market is segmented into Supermarkets, Convenience Stores, Online Retail and Bars and Restaurants. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lager Market

The growth of the global lager market is significantly driven by the expansion of e-commerce and online shopping platforms. Industry forecasts project that global B2C e-commerce sales will soar to USD 5.5 trillion by 2027, achieving a consistent compound annual growth rate of 14.4%. Contributing factors include increased digitization, wider internet accessibility, and rising disposable incomes, which empower consumers to explore and purchase a variety of products easily. Moreover, online platforms provide convenient access to an extensive array of brands from diverse regions and breweries, overcoming geographical barriers and further propelling market growth, with social media influence playing a substantial role.

Restraints in the Global Lager Market

The global lager market faces significant challenges due to stringent government regulations surrounding the production, sale, and marketing of alcoholic beverages. Many countries have imposed high excise taxes, strict licensing requirements, and advertising restrictions, which pose serious obstacles for the lager industry. For instance, in regions such as Europe and North America, the increase in beer taxation leads to higher costs for both production and consumption, consequently affecting overall sales figures. These regulatory barriers hinder the growth and competitive capabilities of breweries, making it difficult for them to expand their operations and gain a foothold in the global market.

Market Trends of the Global Lager Market

The global lager market is experiencing a notable shift towards low-alcohol and alcohol-free options, driven by the rising health consciousness among consumers. This trend is particularly prominent among millennials, who prioritize moderation without compromising on taste. As breweries expand their product offerings to include a variety of alcohol-free lagers, brands like Heineken 0.0 and Budweiser Zero are witnessing significant sales growth. Additionally, supportive anti-excessive drinking legislation further reinforces this trend, marking a transformative period in the lager sector where health-focused choices are becoming the norm, reshaping consumer preferences and driving innovation within the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer And Buying Criteria Analysis

Global Lager Market Size by Type & CAGR (2025-2032)

• Market Overview
• Pale Lager
• Dark Lager
• Amber Lager
• Others

Global Lager Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Cans
• Bottles
• Others

Global Lager Market Size by Price Point & CAGR (2025-2032)

• Market Overview
• Standard Lager
• Premium Lager

Global Lager Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Convenience Stores
• Online Retail
• Bars and Restaurants

Global Lager Market Size & CAGR (2025-2032)

• North America (Type, Packaging, Price Point, Distribution Channel)
  • US
  • Canada
• Europe (Type, Packaging, Price Point, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Packaging, Price Point, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Packaging, Price Point, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Packaging, Price Point, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Selkirk (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Douglas Lager (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travis (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser-Busch Companies LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Breweries Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Breweries A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Resources Beer (Holdings) Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Brewery Company Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tsingtao Brewery Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Breweries Holdings Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations