机能饮料市场规模、份额、成长分析（按类型、分销管道、最终用户和地区）－2025 年至 2032 年产业预测

2023 年全球机能饮料市场规模为 2,202 亿美元，预计将从 2024 年的 2,373.8 亿美元成长到 2032 年的 4,329 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.8%。

市场洞察表明，消费者偏好已发生重大转变，转向永续性和道德实践。随着消费者环保意识的增强，许多产业对环保产品的需求都在成长。此外，数位转型持续塑造市场格局，企业利用先进技术来改善客户体验并简化业务。电子商务的兴起正在加速，迫使实体零售商采用线上策略来有效地吸引客户。此外，由于消费者要求根据个人需求量身定制体验，行销中的个人化变得越来越重要。总体而言，适应这些趋势并优先考虑创新的公司可能会在不断发展的市场中获得竞争优势。了解这些动态可能是策略成长和成功的关键。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

机能饮料市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 能量饮料
• 乳製品饮料
• 运动饮料
• 汁
• 其他的

机能饮料市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• 专卖店
• 超级市场/大卖场
• 电子商务
• 其他的

机能饮料市场规模（依最终用户划分）及复合年增长率（2025-2032）

• 市场概览
• 健身生活风格用户
• 运动员
• 其他的

机能饮料市场规模：按地区及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Red Bull GmbH（Austria）
• PepsiCo, Inc.（USA）
• The Coca-Cola Company（USA）
• Monster Beverage Corporation（USA）
• Nestle SA（Switzerland）
• Danone SA（France）
• Unilever PLC（UK/Netherlands）
• Arizona Beverages USA（USA）
• Celsius Holdings, Inc.（USA）
• Keurig Dr Pepper Inc.（USA）
• Suntory Holdings Limited（Japan）
• Otsuka Pharmaceutical Co., Ltd.（Japan）
• Amway Corporation（USA）
• GlaxoSmithKline plc（UK）
• Herbalife Nutrition Ltd.（USA）
• Nutrabolt（USA）
• Carabao Group Public Company Limited（Thailand）

结论和建议

Global Functional Drinks Market size was valued at USD 220.2 billion in 2023 and is poised to grow from USD 237.38 billion in 2024 to USD 432.9 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

Market insights reveal that consumer preferences are shifting significantly towards sustainability and ethical practices. There is a growing demand for eco-friendly products across various sectors as consumers become increasingly aware of environmental issues. Additionally, digital transformation continues to shape the market landscape, with businesses leveraging advanced technologies to enhance customer experiences and streamline operations. The rise of e-commerce has accelerated, compelling traditional retailers to adopt online strategies to reach their audiences effectively. Furthermore, personalization in marketing is becoming crucial, as consumers seek tailored experiences that cater to their individual needs. Overall, businesses that adapt to these trends and prioritize innovation are likely to gain a competitive edge in the evolving market. Understanding these dynamics will be key for strategic growth and success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Functional Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Functional Drinks Market Segments Analysis

Global Functional Drinks Market is segmented by Type, Distribution Channels, End-User and region. Based on Type, the market is segmented into Energy Drinks, Dairy-based Beverages, Sports Drinks, Juices and Others. Based on Distribution Channels, the market is segmented into Specialty Stores, Supermarket/ Hypermarket, E-Commerce and Others. Based on End-User, the market is segmented into Fitness Lifestyle Users, Athletes and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Functional Drinks Market

The rising emphasis on global health and wellness has led consumers to prioritize functional beverages that offer added health advantages, such as promoting gut health, enhancing hydration, and boosting immune support. As individuals become more health-conscious, they are shifting their preferences towards beverages that contribute to overall well-being rather than opting for sugary sodas. This growing inclination towards healthier drink options reflects a broader trend of adopting better lifestyle choices, with consumers increasingly seeking products that align with their goals of improved health and vitality. Consequently, the market for functional drinks is experiencing significant growth and transformation.

Restraints in the Global Functional Drinks Market

A significant restraint in the Global Functional Drinks market is the rising health concerns associated with the high sugar content prevalent in many functional beverages. As diabetes and obesity rates continue to climb worldwide, consumers are increasingly wary of their sugar intake. This shift in awareness has led governments and health organizations to recommend reduced sugar consumption, which is negatively impacting the growth of sugar-laden functional drinks. Consequently, brands are being urged to innovate and develop healthier product alternatives that do not sacrifice taste or effectiveness in order to retain consumer interest and comply with evolving health standards.

Market Trends of the Global Functional Drinks Market

The Global Functional Drinks market is witnessing a significant shift towards natural and plant-based ingredients, driven by the escalating demand for vegan and clean-label products. Consumers are prioritizing beverages that align with their health-conscious lifestyles and environmental values, leading to a surge in popularity for drinks infused with herbs, botanicals, and superfoods. This trend reflects a broader consumer preference for transparency and sustainability in food and beverage choices, suggesting that brands that can effectively communicate the health benefits and eco-friendly attributes of their functional drinks are likely to capture a larger share of the market as health and wellness trends continue to evolve.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Functional Drinks Market Size by Type & CAGR (2025-2032)

• Market Overview
• Energy Drinks
• Dairy-based Beverages
• Sports Drinks
• Juices
• Others

Global Functional Drinks Market Size by Distribution Channels & CAGR (2025-2032)

• Market Overview
• Specialty Stores
• Supermarket/ Hypermarket
• E-Commerce
• Others

Global Functional Drinks Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Fitness Lifestyle Users
• Athletes
• Others

Global Functional Drinks Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channels, End-User)
  • US
  • Canada
• Europe (Type, Distribution Channels, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channels, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channels, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channels, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverages USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carabao Group Public Company Limited (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations