清酒市场规模、份额、成长分析（按类型、范围、年份和地区）－2025 年至 2032 年产业预测

2023 年全球清酒市场价值为 96 亿美元，预计将从 2024 年的 100.6 亿美元成长到 2032 年的 146.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.8%。

受可支配收入增加、旅游业成长以及人们对独特酒精饮料兴趣日益浓厚的推动，全球清酒市场正在经历显着扩张。随着消费者的偏好越来越大胆，清酒在日本以外也越来越受欢迎，吸引了对文化产品感兴趣的全球消费者。主要成长要素包括注重健康的生活方式与对独特优质饮料的需求相结合，以及对日本文化和美食日益增长的兴趣。市场也在响应永续性趋势，生产商致力于创新以减少对环境的影响并丰富其产品供应。此外，受社会变化的影响，酒精消费量不断上升，进一步提升了清酒的受欢迎程度，使其在寻求更健康、更具异国风的选择的国内外消费者中占据有利地位。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

日本清酒市场规模：按类型和复合年增长率（2025-2032）

• 市场概览
• 通常
• 纯米
• 本丈三
• 吟酿
• 纯米吟酿
• 其他的

日本清酒市场规模：依范围及复合年增长率（2025-2032）

• 市场概览
• 低的
• 中等的
• 优质的

日本清酒市场规模：依年份及复合年增长率（2025-2032）

• 市场概览
• 0-40岁
• 40-60岁
• 60岁或以上

日本清酒市场规模：依地区及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Hakutsuru Sake Brewing Co., Ltd.（Japan）
• Gekkeikan Sake Co. Ltd.（Japan）
• Takara Holdings Inc.（Japan）
• Ozeki Corporation（Japan）
• Asahi Shuzo Co., Ltd.（Japan）
• Kikusui Sake Co., Ltd.（Japan）
• Hakkaisan Brewery Co., Ltd.（Japan）
• Kubota/Asahi Shuzo Co., Ltd.（Japan）
• Kokuryu Sake Brewing Corp.（Japan）
• Tatsuuma-Honke Brewing Co. Ltd.（Japan）
• Homare Sake Brewery Co. Ltd.（Japan）
• Hananomai Brewing Co. Ltd.（Japan）
• Shiragiku Shuzo Co.（Japan）
• Aramasa Co. Ltd.（Japan）
• Niizawa Brewery（Japan）
• Shimizu Seizaburo Shoten Ltd.（Japan）
• Yaegaki Sake & Spirits, Inc.（Japan）
• Otokoyama Co., Ltd.（Japan）
• SakeOne（USA）
• KANPAI London Craft Sake（UK）

结论和建议

Global Sake Market size was valued at USD 9.6 billion in 2023 and is poised to grow from USD 10.06 billion in 2024 to USD 14.64 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The global sake market is witnessing significant expansion, driven by increased disposable incomes, a boost in tourism, and heightened interest in unique alcoholic beverages. As consumers become more adventurous in their tastes, sake has gained traction beyond Japan, appealing to a global audience intrigued by cultural products. Key growth factors include the alignment of health-conscious lifestyles with the demand for distinctive, premium beverages, alongside growing interest in Japanese culture and cuisine. The market is also responding to sustainability trends, with producers innovating to reduce environmental impact and enhance their offerings. Additionally, rising alcohol consumption influenced by societal shifts is further propelling sake's popularity, positioning it favorably among both local and international consumers seeking healthier, exotic options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sake market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sake Market Segments Analysis

Global Sake Market is segmented by Type, Range, Age and region. Based on Type, the market is segmented into Ordinary, Junmai, Honjozo, Ginjo, Junmai Ginjo and Others. Based on Range, the market is segmented into Low, Medium and Premium. Based on Age, the market is segmented into 0-40 Years, 40-60 Years and Above 60 Years. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sake Market

The global sake market is experiencing significant growth driven by rising disposable incomes, especially in emerging economies. As consumers gain more financial freedom, they are more willing to indulge in premium and unique alcoholic beverages, including sake. This trend is particularly evident in regions like Asia Pacific and parts of Europe, where sake is gaining recognition as a high-end product. Wealthier consumers are increasingly prioritizing quality over quantity, leading to a heightened demand for this refined beverage. Additionally, the movement towards premiumization is fueled by a growing interest in luxurious experiences, positioning sake as a sophisticated choice for special occasions and fine dining.

Restraints in the Global Sake Market

Although the global sake market is experiencing growth, it encounters significant obstacles, particularly in terms of limited awareness beyond its traditional markets in Japan and Asia. In areas such as North America and Europe, many consumers still regard sake as an unfamiliar or niche beverage. This perception can impede its wider acceptance, especially in regions where beer, wine, and spirits dominate the drinking culture. To foster continued international growth, sake producers and distributors must prioritize educational efforts, invest in marketing strategies, and engage in outreach initiatives that highlight sake's rich history, versatility, and cultural relevance to help both consumers and industry professionals appreciate this unique beverage.

Market Trends of the Global Sake Market

The global sake market is experiencing a significant trend towards premiumization, where both consumers and producers are prioritizing high-quality, refined products. This shift is characterized by a surge in the production of premium sake brands, emphasizing the purity of ingredients and the complexity of brewing techniques. Renowned brands like Dassai and Hakkaisan are at the forefront, offering limited-edition, high-ABV, and small-batch varieties that appeal to discerning consumers seeking elevated experiences. Complementing this trend are sophisticated packaging and marketing strategies, enhancing sake's aspirational image and expanding its reach in the global beverage market, ultimately driving higher value perception among consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sake Market Size by Type & CAGR (2025-2032)

• Market Overview
• Ordinary
• Junmai
• Honjozo
• Ginjo
• Junmai Ginjo
• Others

Global Sake Market Size by Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• Premium

Global Sake Market Size by Age & CAGR (2025-2032)

• Market Overview
• 0-40 Years
• 40-60 Years
• Above 60 Years

Global Sake Market Size & CAGR (2025-2032)

• North America (Type, Range, Age)
  • US
  • Canada
• Europe (Type, Range, Age)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Range, Age)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Range, Age)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Range, Age)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Hakutsuru Sake Brewing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gekkeikan Sake Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takara Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozeki Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kikusui Sake Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hakkaisan Brewery Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kubota / Asahi Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kokuryu Sake Brewing Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tatsuuma-Honke Brewing Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Homare Sake Brewery Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hananomai Brewing Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiragiku Shuzo Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aramasa Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niizawa Brewery (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shimizu Seizaburo Shoten Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yaegaki Sake & Spirits, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otokoyama Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SakeOne (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KANPAI London Craft Sake (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations