托特包市场规模、份额、成长分析（按材质、图案、尺寸、价格分布、分销管道、应用和地区）—2025-2032 年行业预测

2023 年全球托特包市场规模为 27 亿美元，预计将从 2024 年的 28 亿美元成长到 2032 年的 37.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.8%。

受消费者对永续和环保时尚配件日益增长的偏好推动，托特包市场正在强劲增长。随着人们环保意识的不断增强，尤其是在塑胶废弃物监管日益严格的背景下，托特包作为一次性塑胶的替代品越来越受欢迎。各大品牌正在利用这一趋势，使用有机、再生和升级再造材料生产托特包，并强调道德製造。随着电子商务的兴起，一些规模较小、利基品牌透过客製化设计的托特包获得了成功，目标客户是眼光敏锐、环保意识的人群。这导致了竞争加剧，成熟品牌和新兴品牌都在透过创新合作和独特的客户体验来争取市场占有率。此外，融入科技元素的托特包的推出体现了实用性、时尚性和永续性的融合，满足了现代消费者的需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

托特包市场规模（依材质及复合年增长率）(2025-2032)

• 市场概览
• 帆布
• 装饰材料
• 织物
• 皮革
• 仿造皮
• 尼龙
• 聚氯乙烯（PVC）
• 黄麻
• 布

托特包市场规模：依款式及复合年增长率（2025-2032）

• 市场概览
• 印刷
• 纹理
• 清楚的

托特包市场规模（依尺寸）及复合年增长率（2025-2032）

• 市场概览
• 大的
• 中等的
• 小的

托特包市场规模：价格分布及复合年增长率（2025-2032）

• 市场概览
• 高的
• 中等的
• 低的

托特包市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 网路商店
• 线下商店

托特包市场规模（按应用）及复合年增长率（2025-2032）

• 市场概览
• 适合日常休閒使用
• 笔记型电脑
• 运动的
• 商务和旅游
• 个人化

托特包市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Tapestry Inc.（United States）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Kering SA（France）
• Burberry Group plc（United Kingdom）
• H&M Group（Sweden）
• Inditex（Zara）（Spain）
• Nike, Inc.（United States）
• Adidas AG（Germany）
• Lululemon Athletica Inc.（Canada）
• Vera Bradley, Inc.（United States）
• Padini Holdings Berhad（Malaysia）
• VIP Industries Ltd.（India）
• Hela Apparel Holdings PLC（Sri Lanka）
• Mulberry Group plc（United Kingdom）
• Everlane Inc.（United States）
• Baggu Corporation（United States）
• Tory Burch LLC（United States）
• Charles & Keith Group（Singapore）
• Longchamp SAS（France）

结论和建议

Global Tote Bags Market size was valued at USD 2.7 billion in 2023 and is poised to grow from USD 2.8 billion in 2024 to USD 3.78 billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

The tote bags market is seeing robust growth fueled by the rising consumer preference for sustainable and eco-friendly fashion accessories. As awareness regarding environmental issues increases, tote bags have emerged as a favored alternative to single-use plastics, especially in light of growing regulatory actions against plastic waste. Brands are leveraging this trend by producing totes from organic, recycled, and upcycled materials and emphasizing ethical manufacturing. The surge in e-commerce enables smaller, niche brands to flourish with custom-designed totes aimed at a more discerning, eco-conscious audience. This has intensified competition, with established and emerging brands alike pursuing market share through innovative collaborations and unique customer experiences. Additionally, the introduction of tech-integrated tote bags reflects a fusion of practicality, style, and sustainability, catering to modern consumer needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tote Bags market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tote Bags Market Segments Analysis

Global Tote Bags Market is segmented by Material, Pattern, Size, Price Range, Distribution Channel, Application and region. Based on Material, the market is segmented into Canvas, Embellished, Fabric, Leather, Faux Leather, Nylon, Polyvinyl Chloride (PVC), Jute and Cloth. Based on Pattern, the market is segmented into Printed, Textured and Solid. Based on Size, the market is segmented into Large, Medium and Small. Based on Price Range, the market is segmented into High, Medium and Low. Based on Distribution Channel, the market is segmented into Online Store and Offline Stores. Based on Application, the market is segmented into Casual Every Day, Laptop, Sports, Business and Travel and Personalized. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Tote Bags Market

The Global Tote Bags market is experiencing significant growth, driven by a rising consumer preference for environmentally friendly options. As individuals become more conscious of their ecological footprints, tote bags crafted from organic cotton, jute, hemp, and recycled materials are aligning seamlessly with this green approach. Moreover, the active promotion of bans on single-use plastics by governments and NGOs worldwide is enhancing the demand for reusable tote bags, making them everyday necessities. Brands that emphasize sustainability and social responsibility are capitalizing on this trend, contributing to the ongoing expansion of the market.

Restraints in the Global Tote Bags Market

The Global Tote Bags market faces significant challenges due to an overwhelming presence of small-scale and large-volume manufacturers that provide low-cost options, which hinders new entrants and eco-friendly brands from sustaining competitive pricing and profitability. This saturation has resulted in the commoditization of tote bags, instigating price wars that can erode profit margins and compel manufacturers to prioritize cost-cutting over quality. As a result, maintaining product integrity amidst fierce competition becomes increasingly difficult, potentially impacting consumer perceptions and long-term brand loyalty for those who prioritize sustainability and ethical practices in their production processes.

Market Trends of the Global Tote Bags Market

The Global Tote Bags market is witnessing a significant trend towards AI-powered personalization and smart design tools, revolutionizing customer interaction and product offerings. Companies like Timbuk2 and ToteWorks are leading the charge in 2024 by allowing consumers to customize their tote bags online, enabling choices in fabrics, colors, and unique prints based on individual preferences. This shift not only enhances the consumer experience by transforming it into a collaborative and co-creative process but also fosters greater customer engagement and brand loyalty. Additionally, by minimizing unsold inventory through tailored production, this trend positions brands to succeed in a competitive marketplace, reflecting a dynamic evolution in consumer-driven retail.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Tote Bags Market Size by Material & CAGR (2025-2032)

• Market Overview
• Canvas
• Embellished
• Fabric
• Leather
• Faux Leather
• Nylon
• Polyvinyl Chloride (PVC)
• Jute
• Cloth

Global Tote Bags Market Size by Pattern & CAGR (2025-2032)

• Market Overview
• Printed
• Textured
• Solid

Global Tote Bags Market Size by Size & CAGR (2025-2032)

• Market Overview
• Large
• Medium
• Small

Global Tote Bags Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• High
• Medium
• Low

Global Tote Bags Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Store
• Offline Stores

Global Tote Bags Market Size by Application & CAGR (2025-2032)

• Market Overview
• Casual Every Day
• Laptop
• Sports
• Business and Travel
• Personalized

Global Tote Bags Market Size & CAGR (2025-2032)

• North America (Material, Pattern, Size, Price Range, Distribution Channel, Application)
  • US
  • Canada
• Europe (Material, Pattern, Size, Price Range, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material, Pattern, Size, Price Range, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material, Pattern, Size, Price Range, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material, Pattern, Size, Price Range, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Tapestry Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kering SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burberry Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inditex (Zara) (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vera Bradley, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Padini Holdings Berhad (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VIP Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hela Apparel Holdings PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mulberry Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everlane Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baggu Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tory Burch LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charles & Keith Group (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Longchamp SAS (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations