越野摩托车市场规模、份额、成长分析（按摩托车类型、推进类型、引擎容量、应用、地区）- 2025 年至 2032 年产业预测

预计 2023 年全球越野车市场规模将达到 95 亿美元，并从 2024 年的 100.2 亿美元成长到 2032 年的 153.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.5%。

受人们对体育和休閒活动日益增长的兴趣推动，越野摩托车市场正经历强劲增长。爱好者们享受越野摩托车带来的冒险体验。为了满足日益增长的永续选择需求，製造商正在创新环保越野摩托车，例如符合严格排放法规的电动和混合模式。这一趋势在扩大普及率的同时，也有助于解决全球环境问题。此外，YouTube 和 Instagram 等平台上摩托车影片部落格的激增，也刺激了对冒险型越野摩托车的需求。骑士现在更倾向于那些结构坚固、越野性能出色、远距性能优异的车型，以便探索各种地形。这种转变不仅迎合了初学者的需求，也吸引了寻求环保选择的经验丰富的骑手。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析
• 客户和购买标准分析

越野摩托车市场规模（按类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 越野摩托车
• 耐力赛
• 踪迹
• 双项运动
• 其他的

越野摩托车市场规模（按推进类型和复合年增长率） (2025-2032)

• 市场概览
• 内燃机（ICE）
  • 二行程
  • 四衝程
• 电

越野摩托车市场规模（按引擎容量和复合年增长率） (2025-2032)

• 市场概览
• 125cc以下
• 125～250cc
• 251～500cc
• 500cc以上

越野摩托车市场规模（按应用和复合年增长率） (2025-2032)

• 市场概览
• 休閒
• 专业赛车
• 防御
• 其他的

越野摩托车市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• KTM AG（Austria）
• Honda Motor Co., Ltd.（Japan）
• Yamaha Motor Co., Ltd.（Japan）
• Suzuki Motor Corporation（Japan）
• Kawasaki Heavy Industries, Ltd.（Japan）
• Husqvarna Motorcycles GmbH（Austria）
• Betamotor SpA（Italy）
• Sherco（France）
• GasGas Motorcycles（Spain）
• TM Racing（Italy）
• Rieju SA（Spain）
• AJP Motos（Portugal）
• Fantic Motor（Italy）
• Kymco（Taiwan）
• Bultaco Motors（Spain）
• Christini Technologies, Inc.（US）
• Cobra Moto（US）
• SSR Motorsports（China）
• Thumpstar（Australia）

结论和建议

Global Dirt Bike Market size was valued at USD 9.5 billion in 2023 and is poised to grow from USD 10.02 billion in 2024 to USD 15.38 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The dirt bike market is witnessing robust growth, fueled by an increasing interest in sports and recreational activities. Enthusiasts are embracing off-road biking for the adventure it provides. To meet rising demand for sustainable options, manufacturers are innovating with eco-friendly dirt bikes, including electric and hybrid models that comply with stringent emission regulations. This trend supports global environmental initiatives while expanding availability. Furthermore, the surge of moto-vlogging on platforms like YouTube and Instagram is driving demand for adventure-oriented dirt bikes. Riders are now inclined towards models that offer rugged construction, excellent off-road capabilities, and long-range performance for exploring diverse terrains. This shift not only accommodates beginners but also appeals to experienced riders seeking environmentally responsible alternatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Dirt Bike market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Dirt Bike Market Segments Analysis

Global Dirt Bike Market is segmented by Bike Type, Propulsion Type, Engine Capacity, Application and region. Based on Bike Type, the market is segmented into Motocross, Enduro, Trail, Dual Sport and Others. Based on Propulsion Type, the market is segmented into Internal Combustion Engine (ICE) and Electric. Based on Engine Capacity, the market is segmented into Less than 125 cc, 125-250 cc, 251-500 cc and Above 500 cc. Based on Application, the market is segmented into Recreational, Professional Racing, Defense and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Dirt Bike Market

The Global Dirt Bike market is being significantly influenced by the advancements in artificial intelligence, which is transforming performance capabilities. AI technology allows for real-time modifications to the bike's suspension, traction, and power delivery, tailoring the riding experience to both the rider's behavior and the specific terrain. This intelligence automatically fine-tunes the bike's responsiveness, resulting in enhanced handling, stability, and overall efficiency. Manufacturers are dedicating substantial resources to develop AI-enhanced control systems aimed at improving ride quality, minimizing energy expenditure, and prolonging the lifespan of dirt bikes, showcasing the industry's commitment to innovation in this space.

Restraints in the Global Dirt Bike Market

The global dirt bike market faces significant constraints due to the high production costs associated with the incorporation of AI technologies. The integration of AI-driven sensors, machine learning algorithms, and real-time processing units necessitates considerable investment, resulting in elevated prices that may deter the average consumer. As a result, these high initial costs present obstacles to broader market acceptance, especially in regions where consumers are particularly sensitive to pricing. This trend could limit the expansion of AI-enhanced dirt bikes and hinder their penetration into more budget-conscious markets, ultimately affecting overall sales and market growth potential.

Market Trends of the Global Dirt Bike Market

The global dirt bike market is witnessing a transformative trend with the integration of AI-powered safety and assistance systems, significantly enhancing rider safety and experience. Innovations such as predictive crash detection, automated emergency braking, and intelligent traction control are becoming standard features, appealing to a wide demographic from professional riders to beginners. These advanced AI systems can assess terrain and identify hazards in real-time, subsequently optimizing bike performance to avert accidents. As manufacturers increasingly prioritize these smart features, the market is set to grow, making off-road biking more accessible and attracting a new generation of enthusiasts focused on safety and performance.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis
• Customer & Buying Criteria Analysis

Global Dirt Bike Market Size by Bike Type & CAGR (2025-2032)

• Market Overview
• Motocross
• Enduro
• Trail
• Dual Sport
• Others

Global Dirt Bike Market Size by Propulsion Type & CAGR (2025-2032)

• Market Overview
• Internal Combustion Engine (ICE)
  • 2-Stroke
  • 4-Stroke
• Electric

Global Dirt Bike Market Size by Engine Capacity & CAGR (2025-2032)

• Market Overview
• Less than 125 cc
• 125-250 cc
• 251-500 cc
• Above 500 cc

Global Dirt Bike Market Size by Application & CAGR (2025-2032)

• Market Overview
• Recreational
• Professional Racing
• Defense
• Others

Global Dirt Bike Market Size & CAGR (2025-2032)

• North America (Bike Type, Propulsion Type, Engine Capacity, Application)
  • US
  • Canada
• Europe (Bike Type, Propulsion Type, Engine Capacity, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Bike Type, Propulsion Type, Engine Capacity, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Bike Type, Propulsion Type, Engine Capacity, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Bike Type, Propulsion Type, Engine Capacity, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Heavy Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Husqvarna Motorcycles GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betamotor S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sherco (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GasGas Motorcycles (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TM Racing (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rieju S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AJP Motos (Portugal)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fantic Motor (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kymco (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bultaco Motors (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Christini Technologies, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cobra Moto (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SSR Motorsports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thumpstar (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations