美国葡萄酒市场规模、份额、成长分析（按产品类型、发酵製程、生产规模、酒精浓度和地区）- 产业预测（2025-2032）

2023 年全球米酒市场规模为 57 亿美元，预计将从 2024 年的 60.1 亿美元成长到 2032 年的 92.3 亿美元，预测期间（2025-2032 年）的复合年增长率为 5.5%。

低酒精饮料市场，尤其是米酒市场，在消费者（尤其是年轻消费者）日益增强的健康意识的推动下，实现了显着增长。米酒以其低酒精含量而闻名，吸引了那些追求更健康饮酒习惯的消费者。米酒在现代菜餚中的多功能性也使其广受消费者欢迎，这增强了其效用，使其能够应用于各种菜餚。此外，亚洲料理在世界各地的流行提升了米酒的知名度，导致西方市场对正宗亚洲风味的需求激增。随着永续性成为优先事项，生产商正在采用有机种植和环保包装，以进一步吸引具有环保意识的消费者，并在竞争格局中提升其吸引力。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

美国葡萄酒市场规模（按类型及复合年增长率）（2025-2032）

• 市场概览
• 酒精
• 味醂
• 甜酒
• 日本烧酒

美国葡萄酒市场规模（依发酵製程划分）及复合年增长率（2025-2032）

• 市场概览
• 曲发酵
• 无曲发酵

美国葡萄酒市场规模：依生产规模及复合年增长率（2025-2032）

• 市场概览
• 工业规模生产
• 工艺规模生产
• 家庭酿酒

美国葡萄酒市场规模（按酒精浓度和复合年增长率） (2025-2032)

• 市场概览
• 低酒精（酒精浓度含量低于15％）
• 中等酒精度（酒精浓度含量15-20％）
• 高度酒（酒精浓度20% 或以上）

美国葡萄酒市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Suntory Holdings Ltd.（Japan）
• Asahi Group Holdings Ltd.（Japan）
• Takara Shuzo Co., Ltd.（Japan）
• Kirin Holdings Company, Limited（Japan）
• Sho Chiku Bai Co., Ltd.（Japan）
• Ozeki Corporation（Japan）
• Gekkeikan Sake Company, Ltd.（Japan）
• Hakkaisan Brewery Co., Ltd.（Japan）
• Niigata Sake Brewing Co., Ltd.（Japan）
• Kooksoondang（South Korea）
• COFCO Corporation（China）
• Taiwan Tobacco & Liquor Corporation（Taiwan）
• Shiwan Wine Group（China）
• Gu Yue Long Shan（China）
• Kuai Ji Shan（China）
• Pagoda Brand（China）
• Makku（USA/South Korea）
• Sake One Corporation（USA）
• Tippsy（USA）
• John Distilleries Private Limited（India）

结论和建议

Global Rice Wine Market size was valued at USD 5.7 billion in 2023 and is poised to grow from USD 6.01 billion in 2024 to USD 9.23 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The market for low-alcohol beverages, particularly rice wine, is witnessing significant growth, driven by increasing health and wellness consciousness among consumers, especially younger demographics. Rice wine, known for its lower alcohol content, appeals to those seeking a healthier drinking option. Its versatility in modern cuisine enhances its utility, allowing it to be used in various culinary applications, thereby broadening its acceptance among consumers. Additionally, the global popularity of Asian cuisine is elevating rice wine's profile, with Western markets experiencing a surge in demand for authentic Asian flavors. As sustainability becomes a priority, producers are adopting organic cultivation and eco-friendly packaging, further attracting environmentally conscious consumers and reinforcing rice wine's appeal in the competitive beverage landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rice Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rice Wine Market Segments Analysis

Global Rice Wine Market is segmented by Type, Fermentation Process, Production Scale, Alcohol Content and region. Based on Type, the market is segmented into Sake, Mirin, Amazake and Shochu. Based on Fermentation Process, the market is segmented into Koji-based Fermentation and Non-Koji-based Fermentation. Based on Production Scale, the market is segmented into Industrial-scale Production, Craft-scale Production and Home-brewing. Based on Alcohol Content, the market is segmented into Low-alcohol (less than 15% ABV), Medium-alcohol (15-20% ABV) and High-alcohol (over 20% ABV). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Rice Wine Market

The global rice wine market is experiencing notable growth, particularly in Western regions, as consumers become more aware of its health benefits, such as lower alcohol content and high antioxidant levels. Rice wine, particularly sake, is promoted as a healthier beverage option in comparison to traditional spirits, aligning with the rising demand for low-calorie and gluten-free products. This trend has particularly resonated with millennials seeking alternatives to conventional alcoholic beverages. As awareness of these advantages spreads, the appeal of rice wine continues to expand, further fueling its popularity and driving growth within the market.

Restraints in the Global Rice Wine Market

The Global Rice Wine market faces significant challenges due to production constraints associated with premium beverages like sake. The meticulous crafting process and the specific resources required to produce high-quality rice wines contribute to elevated production costs. These financial burdens may hinder price competitiveness, especially when they include expenses related to aging and fermentation facilities. As a result, rice wine may find it difficult to attract consumers in price-sensitive markets, particularly when pitted against lower-priced alcoholic options. This dynamic underscores the need for producers to innovate and enhance efficiency to maintain market presence despite these restraints.

Market Trends of the Global Rice Wine Market

The Global Rice Wine market is witnessing a significant trend towards premiumization, particularly in the production and consumption of high-end rice wines like sake. This trend is driven by an increasing consumer preference for quality and artisanal beverages, with an emphasis on advanced brewing techniques and unique aging processes. Developed markets, notably the United States, Europe, and Japan, are at the forefront of this shift, as consumers seek sophisticated drinking experiences that align with their evolving culinary tastes. As a result, the demand for premium rice wines is surging, creating lucrative opportunities for producers to cater to this discerning audience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Rice Wine Market Size by Type & CAGR (2025-2032)

• Market Overview
• Sake
• Mirin
• Amazake
• Shochu

Global Rice Wine Market Size by Fermentation Process & CAGR (2025-2032)

• Market Overview
• Koji-based Fermentation
• Non-Koji-based Fermentation

Global Rice Wine Market Size by Production Scale & CAGR (2025-2032)

• Market Overview
• Industrial-scale Production
• Craft-scale Production
• Home-brewing

Global Rice Wine Market Size by Alcohol Content & CAGR (2025-2032)

• Market Overview
• Low-alcohol (less than 15% ABV)
• Medium-alcohol (15-20% ABV)
• High-alcohol (over 20% ABV)

Global Rice Wine Market Size & CAGR (2025-2032)

• North America (Type, Fermentation Process, Production Scale, Alcohol Content)
  • US
  • Canada
• Europe (Type, Fermentation Process, Production Scale, Alcohol Content)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Fermentation Process, Production Scale, Alcohol Content)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Fermentation Process, Production Scale, Alcohol Content)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Fermentation Process, Production Scale, Alcohol Content)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Suntory Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takara Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sho Chiku Bai Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozeki Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gekkeikan Sake Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hakkaisan Brewery Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niigata Sake Brewing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kooksoondang (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• COFCO Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taiwan Tobacco & Liquor Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiwan Wine Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gu Yue Long Shan (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuai Ji Shan (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pagoda Brand (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makku (USA/South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sake One Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tippsy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Distilleries Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations