直播市场规模、份额及成长分析（按组件、类型、收益模式、最终用途行业和地区）—产业预测，2025 年至 2032 年

预计全球直播市场规模在 2023 年将达到 875.5 亿美元，2024 年将达到 1,076.9 亿美元，到 2032 年将达到 5,641.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 23.0%。

全球直播市场很大程度上是由对互动式即时内容日益增长的需求所驱动。与传统的录製媒体不同，直播提供一种即时感，允许观众透过评论和问题直接参与，从而加强影响者与观众之间的联繫。随着品牌和影响者利用这种互动进行现场产品发布和演示，平台正在优先考虑创新的直播功能，从而导致直播社群蓬勃发展。此外，高速互联网的扩展，特别是透过 4G 和 5G 网络，正在减少延迟和缓衝，为观众提供更流畅、更高清的体验。再加上发展中地区智慧型手机的广泛普及和连结性的改善，这些因素降低了进入门槛并推动了全球采用，进一步推动了直播产业的成长轨迹。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析

直播市场规模（依组件划分）及复合年增长率（2025-2032）

• 市场概览
• 平台
• 服务

直播市场规模（按类型划分）及复合年增长率（2025-2032）

• 市场概览
• 视讯串流
• 音讯串流

直播市场规模（依收益模式划分）及复合年增长率（2025-2032 年）

• 市场概览
• 有广告
• 基于订阅
• PPV

直播市场规模（依最终用途产业划分）及复合年增长率（2025-2032）

• 市场概览
• 游戏
• 媒体与娱乐
• 教育和专业人士
• 运动的
• 新闻与活动
• 其他的

各地区直播市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Dacast, Inc.（US）
• Empire Video Productions LLC（US）
• Flux Broadcast Ltd.（UK）
• Huya Inc.（China）
• International Business Machines Corporation（IBM）（US）
• Meta Platforms, Inc.（US）
• Pluto Inc.（US）
• TikTok Inc.（China）
• Twitch Interactive, Inc.（US）
• Vimeo, Inc.（US）
• Microsoft Corporation（US）
• Google LLC（US）
• Facebook Inc.（US）
• AfreecaTV Co. Ltd.（South Korea）
• Periscope（UK）
• TV（UK）
• BoxCast（US）
• Interra Systems（US）

结论和建议

Global Live Streaming Market size was valued at USD 87.55 billion in 2023 and is poised to grow from USD 107.69 billion in 2024 to USD 564.16 billion by 2032, growing at a CAGR of 23.0% during the forecast period (2025-2032).

The global live streaming market is significantly driven by the rising demand for interactive, real-time content. Unlike traditional pre-recorded media, live streaming engenders a sense of immediacy, enabling audiences to engage directly through comments and questions, thereby enhancing influencer-audience connections. As brands and influencers leverage this interaction for live product launches and demonstrations, platforms are prioritizing innovative live features, leading to a robust growth in the live streaming community. Additionally, the expansion of high-speed internet, particularly through 4G and 5G networks, reduces latency and buffering, offering viewers smoother, high-definition experiences. Coupled with the proliferation of smartphones and improved connectivity in developing regions, these factors lower entry barriers and drive global adoption, further propelling the live streaming industry's growth trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Live Streaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Live Streaming Market Segments Analysis

Global Live Streaming Market is segmented by Component, Type, Revenue Model, End Use Industry and region. Based on Component, the market is segmented into Platforms and Services. Based on Type, the market is segmented into Video Streaming and Audio Streaming. Based on Revenue Model, the market is segmented into Ad-Supported, Subscription-Based and Pay-Per-View. Based on End Use Industry, the market is segmented into Gaming, Media & Entertainment, Education & Professional, Sports, News & Events and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Live Streaming Market

The global live streaming market is witnessing significant growth driven primarily by the rising utilization of mobile devices. As smartphones and tablets become the preferred tools for content consumption, a growing number of users are tuning into live streams. This trend is further enhanced by advancements in internet speeds and the development of superior mobile platforms, resulting in a surge of live streaming activity worldwide. The convergence of these factors is fostering a dynamic environment where live streaming becomes increasingly accessible and appealing to a broader audience, thereby propelling the market forward.

Restraints in the Global Live Streaming Market

Regulatory challenges across various regions pose significant obstacles to the expansion of the global live streaming market. The existence of diverse content restrictions, licensing agreements, and censorship laws complicates the operational landscape for streaming platforms. Adhering to these regulations may limit the types of content that can be broadcasted, thereby affecting content creators and ultimately shaping the development strategies of these platforms. As a result, navigating through these regulatory frameworks can impede growth and innovation in the live streaming sector, making it essential for companies to stay informed and compliant to thrive in this dynamic market.

Market Trends of the Global Live Streaming Market

The global live streaming market is witnessing a significant trend towards the integration of AI and automation, revolutionizing the user experience and platform capabilities. Innovations such as real-time video enhancement, advanced content moderation, and personalized recommendations are being adopted to optimize viewer engagement and streamline content management. These AI-driven features not only enhance interactivity but also empower platforms to differentiate themselves in a highly competitive landscape. As consumer demands for high-quality, tailored content rise, businesses are increasingly leveraging automation to improve operational efficiency and deliver captivating experiences, positioning themselves favorably in the thriving live streaming sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Live Streaming Market Size by Component & CAGR (2025-2032)

• Market Overview
• Platforms
• Services

Global Live Streaming Market Size by Type & CAGR (2025-2032)

• Market Overview
• Video Streaming
• Audio Streaming

Global Live Streaming Market Size by Revenue Model & CAGR (2025-2032)

• Market Overview
• Ad-Supported
• Subscription-Based
• Pay-Per-View

Global Live Streaming Market Size by End Use Industry & CAGR (2025-2032)

• Market Overview
• Gaming
• Media & Entertainment
• Education & Professional
• Sports
• News & Events
• Others

Global Live Streaming Market Size & CAGR (2025-2032)

• North America (Component, Type, Revenue Model, End Use Industry)
  • US
  • Canada
• Europe (Component, Type, Revenue Model, End Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Type, Revenue Model, End Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Type, Revenue Model, End Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Type, Revenue Model, End Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dacast, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Empire Video Productions LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flux Broadcast Ltd. (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huya Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Business Machines Corporation (IBM) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pluto Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitch Interactive, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AfreecaTV Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Periscope (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TV (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BoxCast (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Interra Systems (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations