二次性票务市场规模、份额、成长分析（按类型、销售管道和地区）- 产业预测，2025 年至 2032 年

2023 年全球二次性票务市场规模为 90 亿美元，预计将从 2024 年的 97.7 亿美元成长到 2032 年的 187.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.5%。

预计二次性票务市场将迎来成长，这得益于实况活动需求激增、数位和行动票务日益普及以及动态定价策略的采用。随着可支配收入的增加和全球巡迴演出的日益普及，消费者正在寻求音乐会、体育赛事和音乐节的二手票。动态定价可以最大化转售商的利润，同时允许买家根据预算和紧急程度找到合适的价格分布。然而，法律不确定性、社会认知问题、假票以及对活动供应链的依赖等挑战可能会阻碍市场扩张。总体而言，市场格局为相关人员在不断发展的市场中导航提供了机会和挑战。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析

二次性票务市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 体育赛事
• 音乐会和节日
• 戏剧和艺术
• 其他的

二次性票务市场规模（依销售管道划分）及复合年增长率（2025-2032 年）

• 市场概览
• 线上平台
• 线下通路

二次性票务市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• StubHub（US）
• Viagogo（UK）
• SeatGeek（US）
• Vivid Seats（US）
• TicketSwap（Netherlands）
• Razorgator（US）
• Twickets（UK）
• GetMeIn（UK）
• eBay Inc.（US）
• Eventbrite（US）
• TicketCity（US）
• Tickets.com（US）
• See Tickets（UK）
• Universe（US）
• DICE（UK）
• Eventim（Germany）

结论和建议

Global Secondary Ticket Market size was valued at USD 9.0 billion in 2023 and is poised to grow from USD 9.77 billion in 2024 to USD 18.75 billion by 2032, growing at a CAGR of 8.5% during the forecast period (2025-2032).

The secondary ticket market is poised for growth, driven by a surge in demand for live events, increased digital and mobile ticketing adoption, and the implementation of dynamic pricing strategies. As disposable incomes rise and global touring events gain popularity, consumers are increasingly seeking secondary tickets for concerts, sports, and festivals. Dynamic pricing maximizes profits for resellers while allowing buyers to find suitable price points based on their budget and urgency. However, challenges such as legal uncertainties, public perception issues, counterfeit tickets, and reliance on event supply chains may hinder market expansion. Overall, the landscape presents both opportunities and challenges as stakeholders navigate this evolving market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Secondary Ticket market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Secondary Ticket Market Segments Analysis

Global Secondary Ticket Market is segmented by Type, Sales Channel and region. Based on Type, the market is segmented into Sports Events, Concerts and Festivals, Theater and Arts and Others. Based on Sales Channel, the market is segmented into Online Platforms and Offline Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Secondary Ticket Market

The global secondary ticket market is experiencing significant growth, primarily driven by the digitization of the ticket resale landscape. This transformation has facilitated the effortless listing, purchasing, and transferring of tickets through online platforms such as StubHub, SeatGeek, and Viagogo. These services utilize mobile applications and QR code technology, enabling users to quickly buy or resell digital tickets, which in turn minimizes the risk of fraud and alleviates logistics issues. As consumers increasingly embrace digital wallets and mobile-centric solutions, the prospects for the global secondary ticket market continue to expand, reflecting a shift in consumer behavior toward more convenient and accessible options.

Restraints in the Global Secondary Ticket Market

The global secondary ticket market faces significant challenges due to widespread consumer skepticism surrounding its practices, often linked to scalping, inflated prices, and restricted availability of reasonably priced tickets. Negative media portrayals frequently highlight exorbitant markups, particularly for popular events, contributing to public discontent that can tarnish the reputations of ticket resale platforms and diminish user confidence. Additionally, pushback from event organizers and artists against ticket reselling poses a further obstacle, potentially curbing secondary ticket sales and leading to a less favorable market landscape. As a result, these factors collectively restrain the growth and acceptance of the secondary ticket market.

Market Trends of the Global Secondary Ticket Market

The Global Secondary Ticket market is witnessing a transformative trend driven by the adoption of blockchain technology and NFT ticketing solutions. Companies in this sector are increasingly integrating these technologies to combat fraud and counterfeiting, ensuring higher transparency and authenticity in ticket ownership. NFT ticketing not only safeguards against scalping but also empowers event organizers to monitor resale activities and earn royalties on resold tickets. This innovative approach is gaining traction, particularly among tech-savvy sports teams and dynamic music festivals, positioning blockchain and NFTs as pivotal elements in enhancing consumer trust and streamlining the resale process in the evolving marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Secondary Ticket Market Size by Type & CAGR (2025-2032)

• Market Overview
• Sports Events
• Concerts and Festivals
• Theater and Arts
• Others

Global Secondary Ticket Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Online Platforms
• Offline Channels

Global Secondary Ticket Market Size & CAGR (2025-2032)

• North America (Type, Sales Channel)
  • US
  • Canada
• Europe (Type, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• StubHub (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viagogo (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SeatGeek (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivid Seats (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketSwap (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Razorgator (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twickets (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GetMeIn (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eBay Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eventbrite (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketCity (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tickets.com (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• See Tickets (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universe (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DICE (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eventim (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations