展览管理市场规模、份额及成长分析（按服务内容、展览类型、展览面积、频率、展览规模及地区）－产业预测（2025-2032）

2023 年全球展览管理市场规模价值 336 亿美元，预计将从 2024 年的 352.1 亿美元成长到 2032 年的 512.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.8%。

随着疫情后线下展览会的回归以及混合型展会模式的整合，全球展览营运市场正经历一场动态变革。主办单位越来越多地利用主导匹配、扩增实境/虚拟实境体验和即时分析等先进技术来提升观众参与度和参展的投资回报率。该市场的一个特点是越来越重视针对产业专用的利基展览，这些展览能够提供有针对性的商机和交流价值。永续性也正在成为关键因素，主办单位在场地管理、展位设计和物流采用环保做法。此外，在工业化、都市化加快以及政府促进旅游和商业交流的倡议的推动下，亚太、中东和拉丁美洲的新兴市场正在成为举办新活动的关键热点。竞争格局正在变得更加整合，国际参与者透过合作和收购不断扩张，而区域主办单位也在不断创新以保持市场相关性并满足不断变化的客户期望。

目录

介绍

• 分析目的
• 市场覆盖
• 定义

分析方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 市场概况与展望
• 供需趋势分析
• 按细分市场进行机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场观察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场魅力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

全球展览管理市场规模及复合年增长率（按服务提供） (2025-2032)

• 市场概览
• 展位设计与製作
• 行销与推广
• 现场运作及人员配备
• 会后分析与跟进
• 註册和潜在客户搜寻解决方案
• 赞助销售和管理
• 场地及设备管理

全球展览管理市场规模及依展览类型分類的复合年增长率（2025-2032）

• 市场概览
• 画展
• 职业与教育博览会
• 会议和研讨会
• 消费者/展览

全球展览管理市场规模及按展览区域分類的复合年增长率（2025-2032）

• 市场概览
• 2万至10万平方公尺
• 5,000至20,000平方公尺
• 超过10万平方公尺

全球展览管理市场规模及复合年增长率（按频率和时间表划分）（2025-2032 年）

• 市场概览
• 年度/双年旗舰
• 一次性/临时活动
• 季度/月度展示

全球展览管理市场规模及依展览规模分類的复合年增长率（2025-2032 年）

• 市场概览
• 国际/世界
• 当地的
• 全国

全球展览管理市场规模及按目标细分市场的复合年增长率（2025-2032）

• 市场概览
• B2B（企业对企业）
• B2C（企业对消费者）

全球展览管理市场规模及各产业复合年增长率（2025-2032）

• 市场概览
• 航太/国防
• 农业和食品
• 车
• 电子产品
• 能源与资源
• 服装与时尚
• 医疗和製药
• 零售与电子商务
• 旅行和旅游

全球展览管理市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争格局

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要企业采取的策略
• 近期市场趋势
• 主要企业市场占有率（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Informa PLC（UK）
• RX（UK）
• Messe Frankfurt（Germany）
• Clarion Events（UK）
• Comexposium（France）
• Messe Munchen GmbH（Germany）
• GL Events（France）
• Tarsus Group（UK）
• MCH Group（Switzerland）
• NurnbergMesse（Germany）
• Fiera Milano（Italy）
• Koelnmesse GmbH（Germany）
• Shanghai International Exhibition Co. Ltd.（China）
• Dubai World Trade Centre（DWTC）（UAE）
• Hong Kong Trade Development Council（HKTDC）（Hong Kong）
• Easyfairs（Belgium）
• dmg events（UAE）

结论和建议

Global Exhibition Organizing Market size was valued at USD 33.6 billion in 2023 and is poised to grow from USD 35.21 billion in 2024 to USD 51.24 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The Global Exhibition Organizing Market is witnessing dynamic transformation, driven by the resurgence of physical trade shows post-pandemic and the integration of hybrid event models. Organizers are increasingly leveraging advanced technologies such as AI-driven matchmaking, AR/VR experiences, and real-time analytics to enhance visitor engagement and exhibitor ROI. The market is characterized by a growing emphasis on niche, industry-specific exhibitions that deliver targeted business opportunities and networking value. Sustainability has also emerged as a crucial factor, with organizers adopting eco-friendly practices in venue management, booth design, and logistics. Moreover, emerging markets in Asia-Pacific, the Middle East, and Latin America are becoming key hotspots for new event launches due to rising industrialization, urbanization, and government initiatives to promote tourism and business exchanges. The competitive landscape is becoming more consolidated, with global players expanding through partnerships and acquisitions, while regional organizers are innovating to retain market relevance and meet evolving client expectations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Exhibition Organizing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Exhibition Organizing Market Segments Analysis

Global Exhibition Organizing Market is segmented by Service Offerings, Exhibition Type, Size, Frequency, Exhibition Scale, Target Audience, Industry and region. Based on Service Offerings, the market is segmented into Booth Design & Fabrication, Marketing & Promotion, On-site Operations & Staffing, Post-Event Analytics & Follow-Up, Registration & Lead-Retrieval Solutions, Sponsorship Sales & Management and Venue & Logistics Management. Based on Exhibition Type, the market is segmented into Art Exhibitions, Career & Education Fairs, Conferences & Seminars and Consumer & Trade Shows. Based on Size, the market is segmented into 20001-100000 Square meter, 5000-20000 Square meter and More Than 100000 Square meter. Based on Frequency, the market is segmented into Annual / Biennial Flagships, One-Off / Ad-hoc Events and Quarterly / Monthly Showcases. Based on Exhibition Scale, the market is segmented into International/Global, Local and National. Based on Target Audience, the market is segmented into Business-to-Business and Business-to-Consumer. Based on Industry, the market is segmented into Aerospace & Defense, Agriculture & Food, Automotive, Electronics, Energy & Resources, Fashion & Apparel, Healthcare & Pharmaceuticals, Retail & E-commerce and Travel & Tourism. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Exhibition Organizing Market

The Global Exhibition Organizing market is being driven by an increasing demand for specialized events tailored to distinct industries such as healthcare, technology, fashion, and green energy. As industries become more specialized, these targeted exhibitions attract relevant attendees and influential stakeholders, resulting in superior returns on investment for exhibitors. In response to this trend, exhibition organizers are increasingly focusing on providing participants with personalized and impactful networking opportunities. This shift is particularly notable in regions like Europe and North America, where industry diversification is prompting a more tailored approach to organizing exhibitions that meet the unique needs of various sectors.

Restraints in the Global Exhibition Organizing Market

The Global Exhibition Organizing market faces several restraints, primarily stemming from the high costs associated with hosting large exhibitions. Significant financial investments are necessary for venue rentals, technological integration, marketing, and logistics, which can deter small and medium-sized enterprises from participating, particularly in regions with underdeveloped event infrastructure. Additionally, the specter of financial loss due to erratic attendance or event cancellations raises concerns among sponsors and organizers alike, particularly in developing nations. This financial apprehension can hinder the growth and allure of exhibitions, ultimately impacting the overall success and sustainability of the market.

Market Trends of the Global Exhibition Organizing Market

The global exhibition organizing market is witnessing a significant shift towards virtual and hybrid events, driven by advancements in technology and changing consumer preferences. This trend reflects a broader acceptance of hybrid models that seamlessly blend in-person and virtual participation, enabling organizers to reach a more extensive global audience. Countries like North America and Japan, equipped with robust internet infrastructure, are leading this transition, allowing for enhanced engagement and increased attendance. This evolution not only broadens the scope of exhibitions but also reinforces the importance of accessibility and inclusivity, positioning the market for continued growth in a rapidly digitalizing era.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Exhibition Organizing Market Size by Service Offerings & CAGR (2025-2032)

• Market Overview
• Booth Design & Fabrication
• Marketing & Promotion
• On-site Operations & Staffing
• Post-Event Analytics & Follow-Up
• Registration & Lead-Retrieval Solutions
• Sponsorship Sales & Management
• Venue & Logistics Management

Global Exhibition Organizing Market Size by Exhibition Type & CAGR (2025-2032)

• Market Overview
• Art Exhibitions
• Career & Education Fairs
• Conferences & Seminars
• Consumer & Trade Shows

Global Exhibition Organizing Market Size by Size & CAGR (2025-2032)

• Market Overview
• 20001-100000 Square meter
• 5000-20000 Square meter
• More Than 100000 Square meter

Global Exhibition Organizing Market Size by Frequency & Scheduling & CAGR (2025-2032)

• Market Overview
• Annual / Biennial Flagships
• One-Off / Ad-hoc Events
• Quarterly / Monthly Showcases

Global Exhibition Organizing Market Size by Exhibition Scale & CAGR (2025-2032)

• Market Overview
• International/Global
• Local
• National

Global Exhibition Organizing Market Size by Target Audience & CAGR (2025-2032)

• Market Overview
• Business-to-Business
• Business-to-Consumer

Global Exhibition Organizing Market Size by Industry & CAGR (2025-2032)

• Market Overview
• Aerospace & Defense
• Agriculture & Food
• Automotive
• Electronics
• Energy & Resources
• Fashion & Apparel
• Healthcare & Pharmaceuticals
• Retail & E-commerce
• Travel & Tourism

Global Exhibition Organizing Market Size & CAGR (2025-2032)

• North America (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • US
  • Canada
• Europe (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Informa PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RX (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Messe Frankfurt (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Events (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comexposium (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Messe Munchen GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GL Events (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarsus Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCH Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NurnbergMesse (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiera Milano (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koelnmesse GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai International Exhibition Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dubai World Trade Centre (DWTC) (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hong Kong Trade Development Council (HKTDC) (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Easyfairs (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• dmg events (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations