信标市场规模、份额、成长分析（按类型、按组件、按连接类型、按部署、按应用、按地区）- 2025 年至 2032 年行业预测

预计到 2023 年全球信标市场规模将达到 91 亿美元，从 2024 年的 136.2 亿美元成长到 2032 年的 3,435.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 49.7%。

由于低功耗蓝牙 (BLE) 技术的进步，全球信标市场正在经历显着成长。该技术能够提供更高精度的定位和即时定位功能。这些技术创新提高了信标的效率，降低了功耗，并延长了电池寿命，使得 BLE 信标在零售、医疗保健和旅游等各行各业的长期部署中具有成本效益。此外，日益增长的近距离行销趋势正在重塑市场格局，使企业能够在购物中心和机场等战略要地直接向消费者的智慧型手机发送基于位置的定向促销讯息。这种向个人化客户参与的转变正在增加对信标安装的需求，最终增强客户互动并提升销售额，从而推动信标行业的持续市场扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析

信标市场规模（按类型和复合年增长率） (2025-2032)

• 市场概览
• iBeacon
• 艾迪·斯通
• 奥托灯塔
• 其他的

信标市场规模（依组件划分）及复合年增长率（2025-2032 年）

• 市场概览
• 硬体
• 软体开发套件(SDK)

信标市场规模（按连接类型和复合年增长率） (2025-2032)

• 市场概览
• 低功耗蓝牙 (BLE)
• Wi-Fi
• 杂交种
• 其他的

信标市场规模（按部署和复合年增长率） (2025-2032)

• 市场概览
• 室内的
• 户外的

信标市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 零售
• 旅游与饭店
• 卫生保健
• BFSI
• 其他的

信标市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• Kontakt.io（Poland）
• Estimote Inc.（USA）
• Gimbal（USA）
• BlueCats（Australia）
• Accent Systems（Spain）
• Blue Sense Networks（United Kingdom）
• Beaconstac（USA）
• Quuppa（Finland）
• Onyx Beacon（Romania）
• Radius Networks（USA）
• Wiliot（Israel）
• Pointr（United Kingdom）
• Live Beacon（United Kingdom）

结论和建议

Global Beacon Market size was valued at USD 9.1 billion in 2023 and is poised to grow from USD 13.62 billion in 2024 to USD 343.59 billion by 2032, growing at a CAGR of 49.7% during the forecast period (2025-2032).

The global beacon market is experiencing significant growth driven by advancements in Bluetooth Low Energy (BLE) technology, which enhances location accuracy and real-time positioning capabilities. These innovations have improved beacon efficiency, reducing power consumption and extending battery life, making BLE beacons cost-effective for long-term deployments across various industries such as retail, healthcare, and tourism. Furthermore, the rising trend of proximity marketing is reshaping the market landscape, enabling businesses to deliver targeted, location-based promotions directly to consumers' smartphones in strategic locations like malls and airports. This shift toward personalized customer engagement is increasing demand for beacon installations, ultimately enhancing customer interactions, boosting sales, and propelling continued market expansion in the beacon sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beacon market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beacon Market Segments Analysis

Global Beacon Market is segmented by Type, Component, Connectivity Type, Deployment, Application and region. Based on Type, the market is segmented into iBeacon, Eddystone, AltBeacon and Others. Based on Component, the market is segmented into Hardware and Software Development Kit (SDK). Based on Connectivity Type, the market is segmented into Bluetooth Low Energy (BLE), Wi-Fi, Hybrid and Other. Based on Deployment, the market is segmented into Indoor and Outdoor. Based on Application, the market is segmented into Retail, Travel tourism and hospitality, Healthcare, BFSI and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beacon Market

The global beacon market is experiencing significant growth, primarily driven by the rising demand for personalized and location-specific marketing strategies. Companies, particularly in retail and hospitality sectors, are increasingly leveraging beacon technology to deliver tailored promotions and relevant information to customers in close proximity, thereby enhancing customer engagement and boosting conversion rates. This shift towards real-time, data-centric customer interactions is a key factor propelling the expansion of the market, as businesses recognize the importance of utilizing technology to better connect with consumers and cater to their unique preferences and behaviors.

Restraints in the Global Beacon Market

A significant challenge facing the global beacon market is the rising apprehension surrounding user privacy and data security. Beacons collect and transmit location-based information, which raises alarms about potential unauthorized tracking and the improper use of personal data. These issues can erode consumer trust and may lead to stricter regulatory frameworks, thereby impeding the widespread acceptance and implementation of beacon technology. As concerns about data protection and user privacy continue to amplify, they pose a substantial barrier to the growth and evolution of the beacon market, potentially stifling innovation and limiting its overall market potential.

Market Trends of the Global Beacon Market

The Global Beacon market is witnessing a significant trend towards the integration of beacon technology with Artificial Intelligence (AI) and Internet of Things (IoT) platforms, revolutionizing real-time data analytics and contextual marketing. This convergence enables companies to leverage smart beacons for automated customer interactions, delivering personalized experiences and predictive insights based on consumer behavior. Industries such as retail, healthcare, and logistics are adopting this technology to enhance location intelligence and optimize operational efficiency. As businesses increasingly seek to harness the power of real-time data, the synergy between beacons, AI, and IoT is poised to drive robust growth and innovation in the beacon market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Beacon Market Size by Type & CAGR (2025-2032)

• Market Overview
• iBeacon
• Eddystone
• AltBeacon
• Others

Global Beacon Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
• Software Development Kit (SDK)

Global Beacon Market Size by Connectivity Type & CAGR (2025-2032)

• Market Overview
• Bluetooth Low Energy (BLE)
• Wi-Fi
• Hybrid
• Other

Global Beacon Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Indoor
• Outdoor

Global Beacon Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail
• Travel tourism and hospitality
• Healthcare
• BFSI
• Others

Global Beacon Market Size & CAGR (2025-2032)

• North America (Type, Component, Connectivity Type, Deployment, Application)
  • US
  • Canada
• Europe (Type, Component, Connectivity Type, Deployment, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Component, Connectivity Type, Deployment, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Component, Connectivity Type, Deployment, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Component, Connectivity Type, Deployment, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kontakt.io (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estimote Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gimbal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueCats (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accent Systems (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Sense Networks (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beaconstac (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quuppa (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onyx Beacon (Romania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radius Networks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wiliot (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pointr (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Live Beacon (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations