工艺品市场规模、份额、按类型、应用、目标群体和地区分類的成长分析 - 产业预测，2025 年至 2032 年

预计 2023 年全球美术和工艺品市场规模将达到 443 亿美元，从 2024 年的 473.6 亿美元增长到 2032 年的 807.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

受当代设计趋势和各行各业对手工艺品需求不断增长的推动，工艺品市场正经历强劲增长。电子商务的普及极大地改善了消费者获取绘画材料的管道，促进了网上零售，预计这将进一步刺激产品需求。此外，旅游产业的扩张为市场成长提供了有利机会。手工艺品材料的个人化趋势也助长了需求的成长。零售和网路购物的兴起推动了工艺品行业的快速发展，从而导致对绘画材料的需求增加。因此，这些材料的线上供应预计将进一步渗透和扩大全球工艺品市场。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

工艺品市场规模（按类型划分）及复合年增长率（2025-2032）

• 市场概览
• 绘画和素描
• 缝纫和布料
• 纸模型
• 儿童手工艺品
• 工艺美术工具

工艺品市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 个人使用
• 商业用途

工艺品市场规模：依目标族群划分，复合年增长率（2025-2032 年）

• 市场概览
• 孩子
• 成人
• 老年人

各地区工艺品市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• Faber-Castell（Germany）
• Crayola LLC（USA）
• The Michaels Companies, Inc.（USA）
• Jo-Ann Stores, LLC（USA）
• Hobby Lobby（USA）
• Newell Brands（USA）
• FILA Group（Fabbrica Italiana Lapis ed Affini SpA）（Italy）
• Staedtler Mars GmbH & Co. KG（Germany）
• Etsy, Inc.（USA）
• Winsor & Newton（UK）
• Derwent（UK）
• Mont Marte（Australia）
• Sakura Color Products Corporation（Japan）
• Kokuyo Camlin Ltd.（India）
• Fiskars Group（Finland）
• Cricut, Inc.（USA）
• Formlabs, Inc.（USA）
• Blick Art Materials（USA）

结论和建议

Global Arts and Crafts Market size was valued at USD 44.3 billion in 2023 and is poised to grow from USD 47.36 billion in 2024 to USD 80.76 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The arts and crafts market is experiencing robust growth driven by a shift towards contemporary designs and a rising demand for handicrafts across various sectors. The penetration of e-commerce has significantly enhanced consumer access to art materials, fostering online retailing that is expected to further boost product demand. Additionally, the expansion of the tourism and travel industries presents lucrative opportunities for market growth. The trend towards individualization in handicraft materials is also contributing to increased demand. With the rise of retail and online shopping, the arts and crafts industry is evolving rapidly, leading to heightened demands for art supplies. Consequently, the online availability of these materials is poised to further penetrate and expand the global arts and crafts market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Arts and Crafts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Arts and Crafts Market Segments Analysis

Global Arts and Crafts Market is segmented by Types, Application, Target Audience and region. Based on Types, the market is segmented into Painting & Drawing, Sewing & Fabric, Paper Crafts, Kids Crafts and Arts & Crafts Tools. Based on Application, the market is segmented into Personal Use and Commercial Use. Based on Target Audience, the market is segmented into Children's Crafts, Adult Crafts and Senior Crafts. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Arts and Crafts Market

A major driving force behind the Global Arts and Crafts market is the remarkable rise of e-commerce. The ease of online shopping has significantly boosted market accessibility, especially for niche products. The growing DIY culture, emphasis on customization, and the convenience of home delivery have contributed to an impressive 20% increase in sales of art supplies in 2024 through platforms like Etsy and Amazon. This trend of online purchasing is anticipated to continue gaining momentum through 2025, further enhancing the growth and reach of the arts and crafts industry on a global scale.

Restraints in the Global Arts and Crafts Market

The global arts and crafts market is currently facing significant challenges, primarily due to disruptions in the supply chain that have impacted the availability of essential raw materials like paper, paints, and fabrics. In 2024, prices for certain craft supplies surged by 12% as a result of delivery delays and a shortage of eco-friendly components. This situation has particularly strained small businesses and artisans who rely on affordable raw materials to produce and sell their creations. The overall effects of these supply chain issues present considerable obstacles for growth and sustainability in the arts and crafts sector.

Market Trends of the Global Arts and Crafts Market

The Global Arts and Crafts market is witnessing a significant shift towards sustainable and eco-friendly products, driven by heightened environmental awareness among consumers. This trend is exemplified by major retailers like Michaels and Hobbycraft, who have introduced recyclable paper and biodegradable glue alternatives in 2024, catering to eco-conscious customers. A notable 15% increase in demand for sustainable materials highlights a growing preference for eco-friendly options, which is expected to fuel substantial market growth through 2025. As consumers continue to prioritize sustainability, the arts and crafts sector is likely to evolve, incorporating innovative, environmentally responsible products into its offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Arts and Crafts Market Size by Types & CAGR (2025-2032)

• Market Overview
• Painting & Drawing
• Sewing & Fabric
• Paper Crafts
• Kids Crafts
• Arts & Crafts Tools

Global Arts and Crafts Market Size by Application & CAGR (2025-2032)

• Market Overview
• Personal Use
• Commercial Use

Global Arts and Crafts Market Size by Target Audience & CAGR (2025-2032)

• Market Overview
• Children's Crafts
• Adult Crafts
• Senior Crafts

Global Arts and Crafts Market Size & CAGR (2025-2032)

• North America (Types, Application, Target Audience)
  • US
  • Canada
• Europe (Types, Application, Target Audience)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Application, Target Audience)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Application, Target Audience)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Application, Target Audience)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Faber-Castell (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crayola LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Michaels Companies, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jo-Ann Stores, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hobby Lobby (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FILA Group (Fabbrica Italiana Lapis ed Affini S.p.A.) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Staedtler Mars GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winsor & Newton (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Derwent (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mont Marte (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sakura Color Products Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kokuyo Camlin Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiskars Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cricut, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Formlabs, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blick Art Materials (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations