无线音讯设备市场规模、份额、按产品、技术、功能、应用和地区分類的成长分析 - 产业预测，2025 年至 2032 年

预计到 2023 年全球无线音讯设备市场规模将达到 1,108 亿美元，从 2024 年的 1,293 亿美元成长到 2032 年的 4,448.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 16.7%。

全球无线音讯设备市场受日益增长的便利性和行动性需求所驱动。随着消费者拥抱忙碌的生活方式，便携性产品变得至关重要。蓝牙音箱和耳机等无线音讯设备消除了有线连接的不便，让您在通勤、运动、居家休閒等场合享受不间断的聆听体验。这种移动性需求促使製造商专注于卓越音质和无线便利性进行创新，从而推动市场成长。此外，蓝牙技术的进步，尤其是蓝牙 5.0 和 5.2 等最新版本，提高了距离覆盖范围、稳定性和音质。这些改进使无线音讯设备对一般听众和音响发烧友都具有吸引力，刺激了其广泛普及并推动市场进一步发展。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

无线音讯设备市场规模（依产品划分）及复合年增长率（2025-2032）

• 市场概览
• 耳机
• 耳机
• 完全无线的可听设备/耳机
• 扬声器系统
• 条形音箱
• 耳机
• 麦克风

无线音讯设备市场规模（依技术划分）及复合年增长率（2025-2032）

• 市场概览
• Bluetooth
• Wi-Fi
• Bluetooth+Wi-Fi
• Airplay
• 其他的

无线音讯设备市场规模（依功能划分）及复合年增长率（2025-2032）

• 市场概览
• 配备智慧功能
• 没有智慧功能

无线音讯设备市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概览
• 住宅/个人
• 商业的
• 车
• 政府
• 其他的

无线音讯设备市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• Apple Inc.（USA）
• Samsung Electronics Co., Ltd.（South Korea）
• Sony Corporation（Japan）
• Bose Corporation（USA）
• Sennheiser electronic GmbH & Co. KG（Germany）
• Sonos, Inc.（USA）
• Harman International（USA）
• LG Electronics Inc.（South Korea）
• Yamaha Corporation（Japan）
• Shure Incorporated（USA）
• Imagine Marketing Limited（BoAt）（India）
• Bang & Olufsen（Denmark）
• Xiaomi Corporation（China）
• Marshall Group（Sweden）
• GN Store Nord A/S（Denmark）
• Masimo（USA）
• Plantronics, Inc.（USA）
• Panasonic Holdings Corporation（Japan）

结论和建议

Global Wireless Audio Devices Market size was valued at USD 110.8 billion in 2023 and is poised to grow from USD 129.3 billion in 2024 to USD 444.81 billion by 2032, growing at a CAGR of 16.7% during the forecast period (2025-2032).

The global wireless audio devices market is being propelled by a growing demand for convenience and mobility. As consumers embrace hectic lifestyles, products that offer portability are becoming essential. Wireless audio devices, such as Bluetooth speakers and headphones, eliminate the inconveniences of wired connections, enabling an uninterrupted listening experience for commuting, exercising, or home leisure. This mobility demand is inspiring manufacturers to innovate, focusing on superior sound quality and wireless convenience, which in turn fuels market growth. Additionally, advancements in Bluetooth technology, particularly with recent versions like Bluetooth 5.0 and 5.2, enhance distance coverage, stability, and audio quality. These improvements make wireless audio devices more appealing to both casual listeners and audiophiles, driving widespread adoption and further propelling the market forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wireless Audio Devices market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wireless Audio Devices Market Segments Analysis

Global Wireless Audio Devices Market is segmented by Product, Technology, Functionality, Application and region. Based on Product, the market is segmented into Earphone, Headphone, True Wireless Hearables/Earbuds, Speaker Systems, Soundbars, Headsets and Microphones. Based on Technology, the market is segmented into Bluetooth, Wi-Fi, Bluetooth + Wi-Fi, Airplay and Others. Based on Functionality, the market is segmented into Smart Devices and Non-smart Devices. Based on Application, the market is segmented into Residential/Individual, Commercial, Automotive, Government and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wireless Audio Devices Market

The global wireless audio devices market is being significantly driven by consumers' increasing desire for convenience and mobility. As a result, wireless audio solutions have become the favored choice among users. There is a growing demand for portable and user-friendly items such as wireless earphones and speakers, which offer unmatched flexibility. These products are particularly sought after for various activities, including commuting, exercising, and enhancing home entertainment experiences. This rising trend underscores the shift toward wireless technology, fueling the market as more consumers prioritize and seek out these versatile audio solutions for their everyday needs.

Restraints in the Global Wireless Audio Devices Market

The Global Wireless Audio Devices market faces significant challenges, primarily due to limited battery life and the frequent need for recharging. Consumers often find themselves deterred by devices that require constant charging, especially when they wish to enjoy prolonged listening sessions or are on the go. This inconvenience can diminish the appeal of wireless audio devices, particularly in the portable segment, where ease of use is paramount. As a result, buyers may opt for traditional wired alternatives, which can potentially hinder the growth and adoption of wireless audio technology in a competitive market landscape.

Market Trends of the Global Wireless Audio Devices Market

The Global Wireless Audio Devices market is witnessing a significant trend driven by the rise of smart audio devices incorporating AI technology. This integration enhances the user experience through advanced features such as AI-powered noise cancellation, personalized sound profiles, and seamless voice control capabilities. As consumers increasingly seek devices that offer greater customization and efficiency, the demand for intelligent audio solutions continues to soar. This shift not only elevates the usability and functionality of wireless audio products but also positions brands that leverage AI as market leaders, ultimately reshaping the landscape of the audio industry and catering to the evolving preferences of tech-savvy consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wireless Audio Devices Market Size by Product & CAGR (2025-2032)

• Market Overview
• Earphone
• Headphone
• True Wireless Hearables/Earbuds
• Speaker Systems
• Soundbars
• Headsets
• Microphones

Global Wireless Audio Devices Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Bluetooth
• Wi-Fi
• Bluetooth + Wi-Fi
• Airplay
• Others

Global Wireless Audio Devices Market Size by Functionality & CAGR (2025-2032)

• Market Overview
• Smart Devices
• Non-smart Devices

Global Wireless Audio Devices Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential/Individual
• Commercial
• Automotive
• Government
• Others

Global Wireless Audio Devices Market Size & CAGR (2025-2032)

• North America (Product, Technology, Functionality, Application)
  • US
  • Canada
• Europe (Product, Technology, Functionality, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Technology, Functionality, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Technology, Functionality, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Technology, Functionality, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sennheiser electronic GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shure Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imagine Marketing Limited (BoAt) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang & Olufsen (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marshall Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GN Store Nord A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Masimo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plantronics, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations