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数位招聘平台市场规模、份额、成长分析（按部署模式、按用户类型、按核心功能、按垂直行业、按公司规模和按地区）- 行业预测，2025 年至 2032 年

市场调查报告书

商品编码

1772656

数位招聘平台市场规模、份额、成长分析（按部署模式、按用户类型、按核心功能、按垂直行业、按公司规模和按地区）- 行业预测，2025 年至 2032 年

Digital Adoption Platform Market Size, Share, and Growth Analysis, By Deployment Mode, By User Type, By Core Functionality, By Industry Vertical, By Company Size, By Region - Industry Forecast 2025-2032

出版日期: 2025年07月13日 | 出版商:

SkyQuest | 英文 186 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年全球数位招聘平台市场规模价值 8.3 亿美元，预计将从 2024 年的 9.9 亿美元增长到 2032 年的 40.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 19.2%。

全球数位化应用平台市场正经历显着成长，这得益于先进软体解决方案的涌现、各行各业持续的数位转型、频繁的软体更新以及对数据主导洞察需求的激增。随着软体日益复杂，最终用户面临陡峭的学习曲线，而数位应用平台 (DAP) 透过简化用户互动和导航有效地缓解了这个难题。这种复杂性正在推动对数位化应用解决方案的需求。此外，DAP 提供必要的使用者行为分析，增强了企业理解软体互动的能力，进一步推动了对这些平台的需求。最终，这些因素的整合表明，数位化应用平台在推动现代企业用户参与和生产力方面发挥关键作用。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益同比对比（2022-2024 年）

主要企业简介

Whatfix（USA）
Pendo.io, Inc.（USA）
Appcues（USA）
UserGuiding（USA）
Userpilot Inc（USA）
Apty Inc.（USA）
Userlane（Germany）
Chameleon（USA）
Gainsight PX（USA）
SAP Enable Now（Germany）
Inline Manual Ltd.（UK）
Spekit（USA）
Lemon Learning（France）
Newired（Italy）
ClickLearn ApS（Denmark）
Toonimo（USA）
MyGuide by EdCast（USA）
iorad（USA）
Ziplyne（USA）

结论和建议

简介目录

Product Code: SQMIG45E2350

Global Digital Adoption Platform Market size was valued at USD 0.83 billion in 2023 and is poised to grow from USD 0.99 billion in 2024 to USD 4.03 billion by 2032, growing at a CAGR of 19.2% during the forecast period (2025-2032).

The global digital adoption platform market is experiencing significant growth driven by the emergence of advanced software solutions, ongoing digital transformation across various sectors, frequent software updates, and a surging demand for data-driven insights. As software becomes increasingly complex, end-users face a steeper learning curve, which DAPs effectively mitigate by streamlining user interactions and simplifying navigation. This complexity propels the necessity for digital adoption solutions. Additionally, DAPs offer essential user behavior analytics that empower organizations to enhance their understanding of software interactions, further boosting demand for these platforms. Ultimately, the convergence of these factors showcases the vital role digital adoption platforms play in facilitating user engagement and productivity within modern enterprises.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Adoption Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Adoption Platform Market Segments Analysis

Global Digital Adoption Platform Market is segmented by Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size and region. Based on Deployment Mode, the market is segmented into Cloud-Based, On-Premises and Hybrid. Based on User Type, the market is segmented into Individual Users, Small Enterprises and Large Enterprises. Based on Core Functionality, the market is segmented into User Onboarding, Training and Support, Analytics and Insights and Integration with Existing Tools. Based on Industry Vertical, the market is segmented into Healthcare, Retail, Education, Technology and Financial Services. Based on Company Size, the market is segmented into Small-sized Businesses, Medium-sized Businesses and Large-sized Businesses. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Adoption Platform Market

The Global Digital Adoption Platform (DAP) market is experiencing significant growth, driven by substantial investments from businesses in various sectors focused on digital transformation initiatives. Organizations are prioritizing efficient user onboarding, training, and engagement as they embrace cloud-based solutions and complex enterprise applications. DAPs play a crucial role in these digital transformation efforts by enhancing workforce productivity, reducing training costs, and accelerating software adoption. As companies strive to optimize their operations and leverage technology to its fullest potential, the demand for DAPs continues to rise, making them essential tools in navigating the evolving digital landscape.

Restraints in the Global Digital Adoption Platform Market

Despite the myriad benefits of Digital Adoption Platforms (DAPs), their implementation can be financially burdensome, especially for small and medium-sized enterprises. Many organizations find that substantial integrations with their existing software systems are necessary, leading to increased investments in IT infrastructure. This financial commitment, coupled with ongoing subscription fees, can deter budget-conscious organizations from embracing DAP solutions. The initial costs and ongoing expenses associated with customizing and maintaining these platforms can create significant obstacles, ultimately preventing smaller firms from fully capitalizing on the advantages that DAPs can offer in enhancing digital transformation efforts.

Market Trends of the Global Digital Adoption Platform Market

The Global Digital Adoption Platform (DAP) market is witnessing a significant trend towards the integration of machine learning (ML) and artificial intelligence (AI), driving its growth and popularity. AI-powered DAPs are enhancing user experiences through advanced predictive analytics, intelligent automation, and tailored customization. By enabling proactive problem detection and delivering immediate, relevant solutions, these platforms are redefining how organizations approach digital transformation. Leaders in this space, like WalkMe and Whatfix, are leveraging AI technologies to create more intuitive and adaptive adoption experiences, empowering businesses to maximize their software utilization and achieve operational efficiency in an increasingly digital landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Technology Analysis

Global Digital Adoption Platform Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
Cloud-Based
On-Premises
Hybrid

Global Digital Adoption Platform Market Size by User Type & CAGR (2025-2032)

Market Overview
Individual Users
Small Enterprises
Large Enterprises

Global Digital Adoption Platform Market Size by Core Functionality & CAGR (2025-2032)

Market Overview
User Onboarding
Training and Support
Analytics and Insights
Integration with Existing Tools

Global Digital Adoption Platform Market Size by Industry Vertical & CAGR (2025-2032)

Market Overview
Healthcare
Retail
Education
Technology
Financial Services

Global Digital Adoption Platform Market Size by Company Size & CAGR (2025-2032)

Market Overview
Small-sized Businesses
Medium-sized Businesses
Large-sized Businesses

Global Digital Adoption Platform Market Size & CAGR (2025-2032)

North America (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
- US
- Canada
Europe (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
- Brazil
- Rest of Latin America
Middle East & Africa (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Whatfix (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pendo.io, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Appcues (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
UserGuiding (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Userpilot Inc (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apty Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Userlane (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chameleon (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gainsight PX (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP Enable Now (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Inline Manual Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spekit (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lemon Learning (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Newired (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ClickLearn ApS (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Toonimo (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MyGuide by EdCast (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iorad (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ziplyne (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments