抹茶市场规模、份额、成长分析（按等级、应用、分销管道和地区）- 产业预测，2025 年至 2032 年

预计 2023 年全球抹茶市场价值将达到 39 亿美元，从 2024 年的 41.8 亿美元成长到 2032 年的 72.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.1%。

全球抹茶市场正经历强劲成长，这得益于消费者对健康和保健日益增长的兴趣，以及对机能饮料和天然成分的需求不断增长。抹茶富含抗氧化剂和维生素，具有持续释放能量和增强认知功能等益处，在当今不断变化的饮食习惯中颇具吸引力。抹茶的多功能性不仅限于传统红茶，还可以加入拿铁、冰沙、烘焙点心和咸味菜餚。然而，市场扩张也带来了挑战，因为优质抹茶价格昂贵且仅限于早期采用者，这可能会阻碍其更广泛的普及。此外，复杂的种植和加工，包括气候敏感性和对专用设备的需求，可能会进一步限制供应和市场成长，尤其是在出现机械问题时。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 顾客购买行为分析

抹茶市场规模：依等级及复合年增长率（2025-2032）

• 市场概览
• 典礼等级
• 经典级
• 烹饪级

抹茶市场规模：按应用和复合年增长率（2025-2032）

• 市场概览
• 普通茶
• 抹茶饮料
• 食物
• 个人护理

抹茶市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• 大卖场/超级市场
• 专卖店
• 线上零售商
• 其他的

抹茶市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• Aiya Co., Ltd.（Japan）
• Ippodo Tea Co.（Japan）
• Matchaful（United States）
• Jade Leaf Matcha（United States）
• Nestle SA（Switzerland）
• Unilever PLC（United Kingdom）
• ITO EN, Ltd.（Japan）
• Tata Consumer Products（India）
• The Hain Celestial Group, Inc.（United States）
• Teas'Tea（United States）
• Encha Matcha（United States）
• DoMatcha（Canada）
• Matcha Kari（United States）
• Grace Farms Foods（United States）

结论和建议

Global Matcha Market size was valued at USD 3.9 billion in 2023 and is poised to grow from USD 4.18 billion in 2024 to USD 7.23 billion by 2032, growing at a CAGR of 7.1% during the forecast period (2025-2032).

The global matcha market is witnessing robust growth driven by rising consumer interest in health and wellness, alongside an increasing demand for functional beverages and natural ingredients. Matcha, rich in antioxidants and L-theanine, offers benefits such as sustained energy release and enhanced cognitive function, making it appealing in today's evolving dietary landscape. Beyond traditional tea, matcha's versatility allows incorporation into lattes, smoothies, baked goods, and savory dishes. However, market expansion faces challenges, as premium-grade matcha's higher price may deter broader adoption, restricting it predominantly to early adopters. Additionally, cultivation and processing complexities, including sensitivity to climate and the need for specialized equipment, may further constrain supply and market growth, especially if mechanical issues arise.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Matcha market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Matcha Market Segments Analysis

Global Matcha Market is segmented by Grade, Application, Distribution Channel and region. Based on Grade, the market is segmented into Ceremonial Grade, Classic Grade and Culinary Grade. Based on Application, the market is segmented into Regular tea, Matcha beverages, Food and Personal Care. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Specialty Stores, Online Retail Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Matcha Market

A significant factor propelling the global matcha market is the rising consumer emphasis on health and wellness, which aligns with current lifestyle trends. Renowned for its rich antioxidant properties, L-theanine, and chlorophyll, matcha offers a multitude of health benefits, including enhanced metabolism, improved mental clarity, and effective detoxification. With an increasing number of individuals seeking functional foods and beverages to integrate into their daily routines, matcha stands out as a highly appealing, nutrient-dense ingredient. This heightened interest in health-conscious choices across various demographics continues to drive sustained demand and foster impressive growth within the market.

Restraints in the Global Matcha Market

The global matcha market faces significant challenges due to the high costs associated with premium and ceremonial grade matcha, which limits its accessibility to a broader audience. The intricate and labor-intensive process required to produce high-quality matcha involves ideal growing conditions, such as nutrient-rich soils, natural environments, hand harvesting, and traditional stone grinding techniques. These factors contribute to elevated prices that may discourage price-sensitive consumers, hindering the widespread acceptance of matcha as a regular beverage, particularly in developing regions. Although culinary grades provide more affordable options, the overall perception of matcha as a luxury item restricts its growth and market reach.

Market Trends of the Global Matcha Market

The global matcha market is experiencing significant growth driven by the rising demand for matcha as a key ingredient in functional beverages and food products. Consumers are increasingly seeking snacks and drinks that offer health benefits beyond mere nutrition, leading to a surge in innovation focused on wellness-oriented products. Matcha's powerful attributes, including its high antioxidant content, L-theanine properties, and energizing effects, resonate with health-conscious consumers. This trend is encouraging brands to expand their offerings, resulting in new product developments across various segments such as ready-to-drink teas, protein powders, and snack bars, thus solidifying matcha's position in the market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Matcha Market Size by Grade & CAGR (2025-2032)

• Market Overview
• Ceremonial Grade
• Classic Grade
• Culinary Grade

Global Matcha Market Size by Application & CAGR (2025-2032)

• Market Overview
• Regular tea
• Matcha beverages
• Food
• Personal Care

Global Matcha Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket/Supermarket
• Specialty Stores
• Online Retail Stores
• Others

Global Matcha Market Size & CAGR (2025-2032)

• North America (Grade, Application, Distribution Channel)
  • US
  • Canada
• Europe (Grade, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Grade, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Grade, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Grade, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Aiya Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ippodo Tea Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matchaful (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jade Leaf Matcha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teas' Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Encha Matcha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DoMatcha (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matcha Kari (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grace Farms Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations