药用糖果甜点市场规模、份额、成长分析（按剂型、通路、应用、最终用户和地区）－产业预测（2025-2032）

全球药用糖果甜点市场预计将在 2023 年达到 68 亿美元，从 2024 年的 71.1 亿美元成长到 2032 年的 101.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.6%。

由于对方便形式的保健品和非处方药的需求不断增长，全球药用糖果甜点市场正在成长。这个细分市场利用了软糖和锭剂等糖果甜点产品的吸引力，同时提供了一种有趣且有效的方式来服用活性药物成分和膳食补充剂。轻微健康问题的日益普遍，加上自我治疗的趋势，支持了这种需求，使它们对人们（尤其是儿童和成人）具有吸引力，他们更喜欢传统锭剂的替代品。然而，挑战依然存在，包括严格的监管要求，要求进行严格的测试和核准流程，以及由于消费者对药用和糖果产品的误解而导致的营销困难，这些都会影响市场渗透率并导致更高的配方成本。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析
• 案例研究
• 顾客购买行为分析

药用糖果甜点市场规模（按配方和复合年增长率） (2025-2032)

• 市场概览
• 硬糖
• 耐嚼糖果
• 软糖
• 锭剂
• 巧克力

药用糖果甜点市场规模（依分销通路划分）及复合年增长率（2025-2032）

• 市场概览
• 超级市场
• 药局
• 网路零售
• 健康食品店
• 便利商店

药用糖果甜点市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 营养补充品
• 止咳药
• 缓解疼痛
• 消化器官系统健康
• 感冒缓解

药用糖果甜点市场规模（依最终用户划分）及复合年增长率（2025-2032）

• 市场概览
• 孩子
• 成人
• 老年人

药用糖果甜点市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• Haleon plc（United Kingdom）
• Procter & Gamble（United States）
• Bayer AG（Germany）
• Nutrigums（United Kingdom）
• Church & Dwight Co., Inc.（United States）
• First Day（United States）
• Pfizer Inc.（United States）
• Johnson & Johnson（United States）
• Herbalife Nutrition Ltd.（United States）
• Amway Corp.（United States）
• Nestle SA（Switzerland）
• Mars, Incorporated（United States）
• Mondelez International, Inc.（United States）
• Nutrabolt（United States）
• Vitafusion（United States）

结论和建议

Global Medicated Confectionery Market size was valued at USD 6.8 billion in 2023 and is poised to grow from USD 7.11 billion in 2024 to USD 10.19 billion by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

The global market for medicated confectionery is experiencing growth driven by the rising demand for health supplements and over-the-counter medications in convenient formats. This sector leverages the appeal of confectionery items, such as gummies and lozenges, while effectively administering active pharmaceutical ingredients or nutraceuticals in an enjoyable manner. The increasing prevalence of minor health issues, coupled with a trend toward self-medication, supports this demand, particularly appealing to those who prefer alternatives to traditional pills, especially among children and adults. However, challenges persist, including stringent regulatory requirements that impose rigorous testing and approval processes, alongside marketing difficulties due to consumer misconceptions about medicated versus candy products, which can impact market penetration and lead to higher formulation costs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Medicated Confectionery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Medicated Confectionery Market Segments Analysis

Global Medicated Confectionery Market is segmented by Formulation, Distribution Channel, Application, End User and region. Based on Formulation, the market is segmented into Hard Candy, Chewy Candy, Gummies, Lozenges and Chocolate. Based on Distribution Channel, the market is segmented into Supermarkets, Pharmacies, Online Retail, Health Food Stores and Convenience Stores. Based on Application, the market is segmented into Nutritional Supplements, Cough Drops, Pain Relief, Digestive Health and Cold Relief. Based on End User, the market is segmented into Children, Adults and Elderly. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Medicated Confectionery Market

The Global Medicated Confectionery market is significantly propelled by consumers' increasing preference for convenient and enjoyable forms of medication, rather than traditional pills or capsules. Many individuals, particularly children and the elderly, find it challenging to swallow tablets, which may pose risks such as aspiration, or they may simply dislike the flavor. As a result, they often seek alternatives in confectionery aisles for a more palatable method of consumption. Medicated options like gummies, chewables, and lozenges provide a fun and effective way to take vitamins, supplements, and over-the-counter medications, thereby enhancing patient compliance and expanding the market's reach across diverse demographics.

Restraints in the Global Medicated Confectionery Market

A significant challenge facing the global medicated confectionery market is the complex regulatory landscape that governs the intersection of food and pharmaceutical products, along with the intricate formulation challenges that arise. The process of assessing the stability, dosage, and bioavailability of active pharmaceutical ingredients (APIs) or nutraceuticals within confectionery formats necessitates considerable investment in research and development. Regulatory bodies often enforce stringent guidelines regarding product claims, processing, and labeling to ensure safety and efficacy, which can lead to increased development expenses and prolonged approval timelines. These regulatory hurdles can restrict rapid market entry and expansion for various stakeholders, thereby stifling growth opportunities.

Market Trends of the Global Medicated Confectionery Market

The Global Medicated Confectionery market is witnessing a significant surge driven by the rising consumer demand for functional and personalized products. As health-conscious consumers increasingly seek confectionery that offers specific wellness benefits-such as cognitive enhancement and immune support-manufacturers are compelled to innovate. This has led to a wave of targeted formulations that integrate specialized vitamins, botanicals, and other active ingredients. Additionally, the market is seeing a rise in custom medicated gummies and chewables tailored to individual health requirements, reflecting a broader trend towards personalization in health solutions. This shift underscores a pivotal evolution in consumer preferences, making personalized medicated confectionery an essential segment of the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Medicated Confectionery Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Hard Candy
• Chewy Candy
• Gummies
• Lozenges
• Chocolate

Global Medicated Confectionery Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Pharmacies
• Online Retail
• Health Food Stores
• Convenience Stores

Global Medicated Confectionery Market Size by Application & CAGR (2025-2032)

• Market Overview
• Nutritional Supplements
• Cough Drops
• Pain Relief
• Digestive Health
• Cold Relief

Global Medicated Confectionery Market Size by End User & CAGR (2025-2032)

• Market Overview
• Children
• Adults
• Elderly

Global Medicated Confectionery Market Size & CAGR (2025-2032)

• North America (Formulation, Distribution Channel, Application, End User)
  • US
  • Canada
• Europe (Formulation, Distribution Channel, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Formulation, Distribution Channel, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Formulation, Distribution Channel, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Formulation, Distribution Channel, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrigums (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Day (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitafusion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations