多通路分析市场规模、份额及成长分析（按组件、部署模型、最终用户和地区）—产业预测，2025 年至 2032 年

预计 2023 年全球多通路分析市场价值将达到 141 亿美元，到 2032 年将达到 863.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 22.3%。

全球多通路分析市场的发展主要受客户旅程日益复杂的驱动，这要求企业全面了解客户在各个接触点的行为。数位化管道的兴起和大量客户数据的涌现，使得企业需要统一的客户洞察方法，从而优化行销策略并提升客户体验。然而，市场也面临许多挑战，包括跨通路资料整合的片段化、格式不一致以及基础设施不足，这些因素阻碍了整合分析的进行。此外，缺乏熟练的数据分析师以及对数据隐私的担忧也是阻碍市场成长的障碍。为了解决这些问题，企业必须在复杂的竞争环境中保持竞争力。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究

多通路分析市场规模（按组件和复合年增长率） (2025-2032)

• 市场概览
• 软体
• 服务

多通路分析市场规模（按部署模式和复合年增长率） (2025-2032)

• 市场概览
• 本地
• 云端基础

多通路分析市场规模（依最终用户和复合年增长率） (2025-2032)

• 市场概览
• 零售与电子商务
• BFSI
• 卫生保健
• 通讯
• 媒体与娱乐
• 旅游与饭店
• 其他的

多通路分析市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Amplitude（United States）
• IBM（United States）
• Adobe（United States）
• Google（United States）
• Information Builders（United States）
• Tableau Software（United States）
• Looker（United States）
• SAP（Germany）
• Microsoft（United States）
• MicroStrategy（United States）
• Insight Squared（United States）
• Oracle（United States）
• Salesforce（United States）

结论和建议

Global Multichannel Analytics Market size was valued at USD 14.1 billion in 2023 and is poised to grow from USD 17.24 billion in 2024 to USD 86.31 billion by 2032, growing at a CAGR of 22.3% during the forecast period (2025-2032).

The global multichannel analytics market is primarily driven by the increasing complexity of customer journeys, as businesses require a comprehensive understanding of customer behaviors across various touchpoints. The rise of digital channels and extensive customer data necessitates a unified approach to customer insights, which promotes optimized marketing strategies and enhanced customer experiences. However, the market also encounters significant challenges, including fragmented data integration across different channels, which hampers cohesive analysis due to inconsistent formats and inadequate infrastructure. Additionally, the shortage of skilled data analysts and data privacy concerns present obstacles that hinder market growth. As organizations strive to address these issues, they must navigate the complex landscape of multichannel analytics to maintain a competitive edge.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Multichannel Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Multichannel Analytics Market Segments Analysis

Global Multichannel Analytics Market is segmented by Component, Deployment Model, End Users and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Model, the market is segmented into On-Premises and Cloud-Based. Based on End Users, the market is segmented into Retail & E-commerce, BFSI, Healthcare, Telecommunications, Media & Entertainment, Travel & Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Multichannel Analytics Market

The Global Multichannel Analytics market is driven by the evolving dynamics of customer interactions across various digital and physical touchpoints. Businesses are increasingly seeking to harness these multifaceted engagements to gain a comprehensive understanding of their customers. By utilizing multichannel analytics, companies can create a holistic view of customer interaction profiles, enabling them to uncover intricate behaviors and nuances within customer journeys. This capability not only enhances the overall customer experience but also optimizes marketing strategies, allowing businesses to tailor their approaches more effectively and foster stronger connections with their audience across all channels.

Restraints in the Global Multichannel Analytics Market

The Global Multichannel Analytics market faces significant challenges due to the integration of diverse data types from various channels. The presence of data silos, coupled with numerous format options, complicates the process of obtaining a comprehensive view of the customer. This fragmentation hampers the successful implementation of multichannel analytics, as organizations struggle to consolidate and analyze the information effectively. Without a unified approach to data integration, businesses encounter obstacles in leveraging analytics to enhance customer insights and optimize their marketing strategies, ultimately limiting their ability to fully capitalize on the potential benefits of multichannel analytics.

Market Trends of the Global Multichannel Analytics Market

The global multichannel analytics market is increasingly shaped by the pursuit of hyper-personalization and the optimization of the customer journey. Businesses are leveraging advanced analytics to gain deeper insights into individual customer preferences, enabling them to tailor interactions across various channels. This strategic approach not only enhances the relevance of communications and offerings but also fosters stronger customer engagement and satisfaction. As organizations embrace data-driven decision-making, the demand for robust multichannel analytics solutions continues to rise, positioning them as essential tools for navigating complex customer journeys and driving loyalty in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Multichannel Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Multichannel Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Multichannel Analytics Market Size by End Users & CAGR (2025-2032)

• Market Overview
• Retail & E-commerce
• BFSI
• Healthcare
• Telecommunications
• Media & Entertainment
• Travel & Hospitality
• Others

Global Multichannel Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Model, End Users)
  • US
  • Canada
• Europe (Component, Deployment Model, End Users)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Model, End Users)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Model, End Users)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Model, End Users)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amplitude (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Looker (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insight Squared (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations