蜂蜜酒市场规模、份额及成长分析（按产品类型、包装类型、酒精浓度、分销管道和地区）—产业预测，2025-2032 年

预计 2023 年全球蜂蜜酒市场价值将达到 5355 亿美元，从 2024 年的 5992.2 亿美元增长到 2032 年的 14730.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 11.9%。

全球蜂蜜酒市场正经历强劲增长，这得益于消费者对天然和无麸质食品的偏好日益增长，以及对传统手工酒精饮料的兴趣日益浓厚。大量中小型精酿啤酒厂开始生产蜂蜜酒，进一步推动了这一成长。饮酒习惯的改变和人们对蜂蜜酒功能性健康益处的认识不断提高，推动了这一趋势。美国、英国和北欧国家等地区的市场正在显着扩张。蜂蜜酒的口味多样，从干型到果味，从碳酸型到香辛料，使其成为眼光敏锐的消费者的理想选择。透过扩大产品组合以包含蜂蜜酒，啤酒厂可以吸引新消费者，摆脱对主流酒精饮料的依赖，并在市场上建立独特的地位。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 原料分析

蜂蜜酒市场规模（依产品类型划分）及复合年增长率（2025-2032）

• 市场概况
• 传统蜂蜜酒
• 香辛料蜂蜜酒
• 水果蜂蜜酒
• 赫伯·米德
• 起泡的米德
• 其他草地

蜂蜜酒市场规模（依包装类型划分）及复合年增长率（2025-2032）

• 市场概况
• 瓶子
• 能
• 桶

蜂蜜酒市场规模（以酒精浓度划分）及复合年增长率（2025-2032）

• 市场概况
• 低酒精
• 标准酒精
• 高度酒

蜂蜜酒市场规模（依通路划分）及复合年增长率（2025-2032）

• 市场概况
• On-Trade
• Off-Trade

蜂蜜酒市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• B. Nektar Meadery（USA）
• Moonlight Meadery（USA）
• Pasieka Jaros（Poland）
• Schramm's Mead（USA）
• Superstition Meadery（USA）
• Dansk Mjod（Denmark）
• Redstone Meadery（USA）
• Chaucer's Mead（USA）
• Nectar Creek（USA）
• Wild Blossom Meadery & Winery（USA）
• Moonlight Meadery（USA）
• Charm City Meadworks（USA）
• Kuhnhenn Brewing Co.（USA）
• Medovina Meadery（USA）
• Oliver Winery（USA）
• The Colony Meadery（USA）
• Kinsale Mead Co.（Ireland）
• Pips Meadery（USA）
• Moonshine Meadery（India）
• Pasieka Jaros（Poland）

结论和建议

Global Mead Beverages Market size was valued at USD 535.5 billion in 2023 and is poised to grow from USD 599.22 billion in 2024 to USD 1473.09 billion by 2032, growing at a CAGR of 11.9% during the forecast period (2025-2032).

The global mead beverages market is experiencing robust growth, fueled by increasing consumer preferences for natural, gluten-free options and a rising interest in traditional, artisanal alcoholic drinks. This expansion is further supported by a surge in small and mid-sized craft breweries embracing mead production. Shifting drinking habits and heightened awareness of mead's functional health benefits are encouraging this trend. Regions like the U.S., the UK, and the Nordic countries are witnessing significant market expansion. Mead's versatility, ranging from dry to fruity, carbonated, and spiced varieties, makes it an appealing choice for discerning consumers. By diversifying their portfolios to include mead, breweries can attract new audiences and establish a unique market presence, moving away from reliance on mainstream alcoholic beverages.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mead Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mead Beverages Market Segments Analysis

Global Mead Beverages Market is segmented by Product type, Packaging type, Alcohol content, Distribution channel and region. Based on Product type, the market is segmented into Traditional Mead, Spiced Mead, Fruit Mead, Herb Mead, Sparkling Mead and Other Meads. Based on Packaging type, the market is segmented into Bottles, Cans and Kegs. Based on Alcohol content, the market is segmented into Low Alcohol, Standard Alcohol and High Alcohol. Based on Distribution channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mead Beverages Market

The Global Mead Beverages market is experiencing significant growth as consumers increasingly seek out beverages that offer unique identities, locally sourced ingredients, and genuine narratives. Mead's rich historical background, alongside its customizable formulations and environmentally conscious branding, positions it well within this trend. Its artisanal character resonates particularly with younger generations, such as millennials and Gen Z, who are eager to discover distinctive flavors and champion independent artisans. This burgeoning interest fuels demand for small batch meaderies and innovative brews, allowing for creative experimentation with modern elements like spices, fruits, and hops, further enhancing mead's appeal in the global market.

Restraints in the Global Mead Beverages Market

Despite its rich history, the global mead beverages market faces significant challenges due to its niche status and limited consumer awareness compared to mainstream alcoholic drinks like wine, beer, and spirits. Many potential consumers, even those knowledgeable about alcoholic beverages, often lack understanding of what mead is and how it sets itself apart from other fermented products. This low level of awareness poses a substantial barrier for producers aiming to scale up operations and penetrate the broader market. Additionally, it complicates efforts to secure shelf space in retail stores and attract attention in pubs and bars, further hindering growth opportunities.

Market Trends of the Global Mead Beverages Market

The global mead beverages market is witnessing a notable trend towards hybrid offerings and cross-fermentations, as producers innovate by blending mead with other alcoholic styles such as cider, beer, and sparkling wine. This trend caters to the adventurous palate of consumers who are eager to explore diverse flavor profiles and unique tasting experiences. By creating these hybrid beverages, producers not only expand their product range but also tap into multiple beverage categories, enhancing their market presence. This dynamic approach fosters creativity within the industry and appeals to a growing demographic eager for novel and intriguing drink options.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Raw Material Analysis

Global Mead Beverages Market Size by Product type & CAGR (2025-2032)

• Market Overview
• Traditional Mead
• Spiced Mead
• Fruit Mead
• Herb Mead
• Sparkling Mead
• Other Meads

Global Mead Beverages Market Size by Packaging type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Kegs

Global Mead Beverages Market Size by Alcohol content & CAGR (2025-2032)

• Market Overview
• Low Alcohol
• Standard Alcohol
• High Alcohol

Global Mead Beverages Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• On-Trade
• Off-Trade

Global Mead Beverages Market Size & CAGR (2025-2032)

• North America (Product type, Packaging type, Alcohol content, Distribution channel)
  • US
  • Canada
• Europe (Product type, Packaging type, Alcohol content, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product type, Packaging type, Alcohol content, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product type, Packaging type, Alcohol content, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product type, Packaging type, Alcohol content, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• B. Nektar Meadery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moonlight Meadery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pasieka Jaros (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schramm's Mead (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superstition Meadery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dansk Mjod (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redstone Meadery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chaucer's Mead (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nectar Creek (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild Blossom Meadery & Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moonlight Meadery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charm City Meadworks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuhnhenn Brewing Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medovina Meadery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oliver Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Colony Meadery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kinsale Mead Co. (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pips Meadery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moonshine Meadery (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pasieka Jaros (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations