液体腮红市场规模、份额、成长分析、按产品类型、包装、颜色、应用、性别、分销管道、成分类型和地区 - 2025-2032 年行业预测

2023 年全球液体腮红市场价值为 31 亿美元，预计将从 2024 年的 33.7 亿美元增长到 2032 年的 65.1 亿美元，预计在预测期内（2025-2032 年）的复合年增长率为 8.6%。

全球液体腮红市场正因多种因素而显着成长。人们对自然妆容的兴趣日益浓厚，推动了液体腮红的需求。液体腮红以其轻盈、可迭加的质地而闻名，并能与肌肤完美融合。 「无妆感」潮流推崇完美无瑕的妆容，进一步提升了其吸引力。此外，清洁美容机芯鼓励消费者寻求采用安全无毒成分的液体腮红，同时，消费者也越来越偏好不含刺激性化学物质和对羟基苯甲酸酯的环保产品。此外，滴管、泵头和施用器棒等用户友好型包装的进步，迎合了消费者快节奏的生活方式，使液体腮红成为随时随地提升妆容的实用选择。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

液体腮红市场规模（按产品类型和复合年增长率）（2025-2032）

• 市场概况
• 奶油状液体腮红
• 凝胶液体腮红
• 透明液体腮红
• 雾面液体腮红

液体腮红市场规模（按包装和复合年增长率）(2025-2032)

• 市场概况
• 管子
• 玻璃瓶

液体腮红市场规模（依颜色及复合年增长率）（2025-2032）

• 市场概况
• 淡粉红色
• 玫瑰粉红
• 胭脂粉红
• 樱桃
• 其他的

液体腮红市场规模（按应用和复合年增长率）（2025-2032）

• 市场概况
• 个人使用
• 专业用途

液体腮红市场规模：性别与复合年增长率（2025-2032）

• 市场概况
• 女士
• 男性
• 男女通用的

液体腮红市场规模（按分销管道和复合年增长率）(2025-2032)

• 市场概况
• 网路零售
• 百货公司
• 专卖店
• 药局

液体腮红市场规模（按成分类型和复合年增长率） (2025-2032)

• 市场概况
• 天然成分
• 合成成分
• 纯素成分

液体腮红市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Rare Beauty（United States）
• NARS Cosmetics（United States）
• Charlotte Tilbury（United Kingdom）
• Glossier（United States）
• Hourglass Cosmetics（United States）
• Benefit Cosmetics（United States）
• elf Cosmetics（United States）
• Saie（United States）
• Maybelline New York（United States）
• Huda Beauty（United Arab Emirates）
• ColourPop Cosmetics（United States）
• Anastasia Beverly Hills（United States）
• Milk Makeup（United States）
• Flower Beauty（United States）
• Chantecaille（United States）
• Merit Beauty（United States）
• Armani Beauty（Italy）
• Too Faced（United States）
• Milani Cosmetics（United States）
• Tarte Cosmetics（United States）

结论和建议

Global Liquid Blush Market size was valued at USD 3.1 billion in 2023 and is poised to grow from USD 3.37 billion in 2024 to USD 6.51 billion by 2032, growing at a CAGR of 8.6% during the forecast period (2025-2032).

The global liquid blush market is experiencing significant growth driven by various factors. Rising interest in natural-looking makeup has heightened demand for liquid blush, known for its lightweight, buildable texture that seamlessly blends with the skin. The "no-makeup" trend further enhances its appeal, promoting a dewy finish. Additionally, the clean beauty movement encourages consumers to seek liquid blushes that are formulated with safe, non-toxic ingredients, aligning with a growing preference for eco-friendly products that avoid harsh chemicals and parabens. Furthermore, advancements in user-friendly packaging, such as droppers, pumps, and applicator wands, facilitate convenient application, catering to the fast-paced lifestyle of consumers and making liquid blush a practical choice for on-the-go enhancements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Liquid Blush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Liquid Blush Market Segments Analysis

Global Liquid Blush Market is segmented by Product Type, Packaging, Color, Application, Gender, Distribution Channel, Ingredient Type and region. Based on Product Type, the market is segmented into Creamy Liquid Blush, Gel Liquid Blush, Sheer Liquid Blush and Matte Liquid Blush. Based on Packaging, the market is segmented into Tube and Glass Bottle. Based on Color, the market is segmented into Baby Pink, Rose Pink, Rouge Pink, Cherry and Others. Based on Application, the market is segmented into Personal Use and Professional Use. Based on Gender, the market is segmented into Female, Male and Unisex. Based on Distribution Channel, the market is segmented into Online Retail, Department Stores, Specialty Stores and Drugstores. Based on Ingredient Type, the market is segmented into Natural Ingredients, Synthetic Ingredients and Vegan Ingredients. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Liquid Blush Market

The Global Liquid Blush market is experiencing growth driven by the rising demand for a dewy, natural makeup aesthetic. This trend emphasizes lightweight formulations that provide a subtle sheen, making liquid blush an ideal choice for achieving a flawless "no-makeup" look. Its versatility contributes to its popularity, making it suitable for both everyday use and professional settings. Additionally, brands are responding to evolving consumer preferences by introducing innovative formulations that enhance tint, moisture retention, and color longevity. As beauty trends continue to evolve, liquid blush stands out as a key product for those seeking a fresh and luminous complexion.

Restraints in the Global Liquid Blush Market

The Global Liquid Blush market faces challenges due to the strong preference for powder blushes among consumers. Many potential buyers gravitate towards powder formulations because they are known for their longevity, ease of application, and smooth finish. This widespread favoritism creates a significant barrier for liquid blushes, which struggle to gain traction in the market. Additionally, factors beyond the control of liquid blush manufacturers have hindered their growth potential. Therefore, it is crucial for brands to adopt more strategic approaches in terms of packaging and product formulation to better resonate with consumer preferences and potentially shift the market dynamics in their favor.

Market Trends of the Global Liquid Blush Market

The Global Liquid Blush market is experiencing a significant trend towards packaging enhancements, with brands prioritizing ergonomic applicator designs such as wands, pumps, and droppers. This evolution in packaging not only increases user-friendliness and convenience but also allows for more precise application, reducing waste and promoting hygiene. Companies like e.l.f. and Huda Beauty are leading the way with innovative packaging solutions that cater to the lifestyle of on-the-go consumers. These advanced applicators not only improve the overall user experience but also serve as effective marketing tools, solidifying their appeal in a competitive beauty landscape that increasingly values practicality and modern aesthetics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Liquid Blush Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Creamy Liquid Blush
• Gel Liquid Blush
• Sheer Liquid Blush
• Matte Liquid Blush

Global Liquid Blush Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Tube
• Glass Bottle

Global Liquid Blush Market Size by Color & CAGR (2025-2032)

• Market Overview
• Baby Pink
• Rose Pink
• Rouge Pink
• Cherry
• Others

Global Liquid Blush Market Size by Application & CAGR (2025-2032)

• Market Overview
• Personal Use
• Professional Use

Global Liquid Blush Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Female
• Male
• Unisex

Global Liquid Blush Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Department Stores
• Specialty Stores
• Drugstores

Global Liquid Blush Market Size by Ingredient Type & CAGR (2025-2032)

• Market Overview
• Natural Ingredients
• Synthetic Ingredients
• Vegan Ingredients

Global Liquid Blush Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging, Color, Application, Gender, Distribution Channel, Ingredient Type)
  • US
  • Canada
• Europe (Product Type, Packaging, Color, Application, Gender, Distribution Channel, Ingredient Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging, Color, Application, Gender, Distribution Channel, Ingredient Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging, Color, Application, Gender, Distribution Channel, Ingredient Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging, Color, Application, Gender, Distribution Channel, Ingredient Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Rare Beauty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NARS Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charlotte Tilbury (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glossier (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hourglass Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benefit Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• e.l.f. Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saie (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maybelline New York (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huda Beauty (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ColourPop Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anastasia Beverly Hills (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milk Makeup (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flower Beauty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chantecaille (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merit Beauty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Armani Beauty (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Too Faced (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milani Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarte Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations