润唇膏市场规模、份额、成长分析（按产品、应用、最终用户和地区）—2025 年至 2032 年产业预测

预计全球润唇膏市场规模将在 2023 年达到 29 亿美元，从 2024 年的 31 亿美元成长到 2032 年的 52.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

随着消费者对护肤和个人修饰意识的不断提升，全球润唇膏市场目前正经历显着增长。消费者对紫外线、污染和干燥气候等环境影响的日益担忧，促使他们寻求能够提供必需保湿、保护和滋养的唇部护理产品。这些变化刺激了对药用润唇膏和防晒润唇膏等特殊产品的需求，并促使製造商透过先进的配方和注重唇部健康的策略行销进行创新。此外，消费者对天然和有机产品的日益增长的偏好，也促使品牌改进现有产品并推出新的有机产品线，以吸引註重健康和环保的消费者。这一趋势正在提升消费者信任度和品牌忠诚度，加剧全球唇部护理领域的竞争和扩张。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

润唇膏市场规模（依产品及复合年增长率）(2025-2032)

• 市场概况
• 固体润唇膏
• 液体凝胶润唇膏

润唇膏市场规模（按应用和复合年增长率）（2025-2032）

• 市场概况
• 敏感肌肤
• 皮肤干燥

润唇膏市场规模（依最终用户划分）及复合年增长率（2025-2032）

• 市场概况
• 女士润唇膏
• 男士润唇膏
• 婴儿润唇膏

润唇膏市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Beiersdorf AG（Germany）
• The Unilever Group（United Kingdom）
• L'Oreal SA（France）
• Procter & Gamble（United States）
• Revlon, Inc.（United States）
• Avon Products, Inc.（United States）
• EOS Products LLC（United States）
• Burt's Bees（United States）
• Carmex（United States）
• Mentholatum（United States）
• Maybelline（US）
• Chanel（France）
• Neutrogena（United States）
• MAC（US）
• DHC（Japan）
• Elizabeth Arden（US）
• Mary Kay（US）
• NUXE（France）
• ChapStick（US）
• Vaseline（UK）

结论和建议

Global Lip Balm Market size was valued at USD 2.9 billion in 2023 and is poised to grow from USD 3.1 billion in 2024 to USD 5.29 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global lip balm market is currently experiencing significant growth due to heightened consumer awareness surrounding skincare and personal grooming. Increasing concerns about environmental impacts-such as UV radiation, pollution, and dry climates-have led consumers to seek lip care products that provide essential hydration, protection, and nourishment. This shift in focus has stimulated demand for specialized offerings, including medicated and SPF-infused balms, prompting manufacturers to innovate through advanced formulations and strategic marketing emphasizing lip health. Additionally, the rising preference for natural and organic products has motivated brands to reformulate existing offerings or introduce new organic lines, appealing to health-conscious and environmentally aware consumers. This trend enhances consumer trust and brand loyalty, igniting competition and expansion within the lip care segment globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lip Balm market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lip Balm Market Segments Analysis

Global Lip Balm Market is segmented by Product, Application, End-User and region. Based on Product, the market is segmented into Solid Cream Lip Balm and Liquid Gel Lip Balm. Based on Application, the market is segmented into Sensitive Skin and Dry Skin. Based on End-User, the market is segmented into Lip Balm for Women, Lip Balm for Men and Lip Balm for Baby. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lip Balm Market

The global lip balm market is significantly fueled by the rising consumer awareness regarding the importance of lip health and skincare. As individuals become more conscious of protecting their lips from dryness, chapping, and sun damage, there is a growing preference for products that offer these essential benefits. This heightened awareness drives brands to innovate by incorporating features such as SPF, enriching oils, and beneficial vitamins into their formulations. Consequently, this trend not only enhances consumer demand for lip balm products but also propels overall market expansion, as consumers increasingly seek effective solutions for their lip care needs.

Restraints in the Global Lip Balm Market

The global lip balm market faces certain challenges due to seasonal fluctuations in sales, which tend to rise during colder months and diminish in warmer conditions. This variability complicates inventory management and production planning for manufacturers, as they must navigate the unpredictable nature of consumer demand. As a result, maintaining revenue stability becomes a significant concern, hindering consistent market growth year-round. Manufacturers are thus tasked with developing strategies to adapt to these seasonal changes, ensuring they can meet consumer needs while mitigating the risks associated with fluctuating sales. This presents an ongoing constraint for the overall market.

Market Trends of the Global Lip Balm Market

The global lip balm market is experiencing a notable shift towards the popularity of natural and organic products, reflecting a broader consumer preference for clean and sustainable beauty. As health-conscious consumers prioritize chemical-free options, ingredients like shea butter, beeswax, and essential oils are becoming staples in product formulations. This trend not only encourages brands to innovate with eco-friendly practices but also enhances customer loyalty by aligning with their values. As a result, companies are increasingly focusing on transparency in sourcing, packaging, and production processes, tapping into the demand for safe and effective lip care solutions that cater to environmentally-aware consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Lip Balm Market Size by Product & CAGR (2025-2032)

• Market Overview
• Solid Cream Lip Balm
• Liquid Gel Lip Balm

Global Lip Balm Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sensitive Skin
• Dry Skin

Global Lip Balm Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Lip Balm for Women
• Lip Balm for Men
• Lip Balm for Baby

Global Lip Balm Market Size & CAGR (2025-2032)

• North America (Product, Application, End-User)
  • US
  • Canada
• Europe (Product, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Unilever Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EOS Products LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burt's Bees (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carmex (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mentholatum (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maybelline (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neutrogena (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DHC (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elizabeth Arden (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NUXE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChapStick (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vaseline (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations