法兰绒衬衫市场规模、份额、成长分析（按材料类型、性别、最终用户和地区）—2025 年至 2032 年产业预测

预计 2023 年全球法兰绒衬衫市场价值将达到 43 亿美元，从 2024 年的 44.7 亿美元增长到 2032 年的 60.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.9%。

全球法兰绒衬衫市场正经历显着成长，这得益于消费者对舒适性和时尚感日益增长的追求，尤其是在寒冷的季节，法兰绒衬衫既保暖又百搭。休閒装和户外活动的兴起也进一步推动了法兰绒衬衫的流行，使其成为露营和健行等探险活动的首选。此外，流行文化和潮流偶像的影响力进一步提升了法兰绒的地位，知名品牌纷纷将其融入高端时装系列。对符合道德和永续时尚的需求也在塑造市场，消费者寻求由有机棉、竹子和再生纤维等环保材料製成的法兰绒。这一趋势凸显了法兰绒衬衫从传统工作服向现代生活必需品的演变。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

法兰绒衬衫市场规模（按材料类型和复合年增长率）（2025-2032）

• 市场概况
• 棉布
• 羊毛
• 聚酯纤维

法兰绒衬衫市场规模：性别与复合年增长率（2025-2032）

• 市场概况
• 男性
• 女士
• 男女通用的

法兰绒衬衫市场规模（依最终用户和复合年增长率）(2025-2032)

• 市场概况
• 休閒装
• 工作服

法兰绒衬衫市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Patagonia（USA）
• Levi Strauss & Co.（USA）
• Carhartt, Inc.（USA）
• Filson（USA）
• Woolrich（Italy）
• LLBean（USA）
• Pendleton Woolen Mills（USA）
• Eddie Bauer（USA）
• Legendary Whitetails（USA）
• Orvis（USA）
• J.CREW（USA）
• Gap（USA）
• Under Armour（USA）
• H&M（Sweden）
• Adidas（Germany）
• Nike（USA）
• Ralph Lauren（USA）
• Asket（Sweden）
• Outerknown（USA）
• Tentree（Canada）

结论和建议

Global Flannel Shirts Market size was valued at USD 4.3 billion in 2023 and is poised to grow from USD 4.47 billion in 2024 to USD 6.07 billion by 2032, growing at a CAGR of 3.9% during the forecast period (2025-2032).

The global flannel shirts market is witnessing significant growth propelled by a rising consumer interest in comfort and style, particularly during colder periods when flannel shirts provide warmth and versatility. Their popularity is augmented by the increasing acceptance of casual wear and outdoor activities, making them a favored choice for adventures such as camping and hiking. Additionally, the influence of pop culture and icons has further elevated their status, with notable brands incorporating flannel into their high-fashion collections. The demand for ethical and sustainable fashion is also shaping the market, as consumers seek flannel options made from eco-friendly materials like organic cotton, bamboo, and repurposed fibers. This trend highlights the evolution of flannel shirts from traditional workwear to essential modern apparel.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Flannel Shirts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Flannel Shirts Market Segments Analysis

Global Flannel Shirts Market is segmented by Material Type, Gender, End User and region. Based on Material Type, the market is segmented into Cotton, Wool and Polyester. Based on Gender, the market is segmented into Men, Women and Unisex. Based on End User, the market is segmented into Casual Wear and Workwear. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Flannel Shirts Market

The Global Flannel Shirts market is experiencing growth driven by the inherent comfort and versatility of these garments, which appeal to a wide range of consumers across various age groups and lifestyles. As casual wear becomes increasingly sought after for leisure activities, outdoor adventures, and remote work environments, brands are capitalizing on this trend. Notably, companies like Patagonia have reported increased sales of cotton flannel shirts during cooler seasons. This highlights the ability of flannel shirts to merge comfort with style, seasonal appropriateness, and everyday practicality, fostering a sustained demand for fashionable yet functional apparel in the marketplace.

Restraints in the Global Flannel Shirts Market

The Global Flannel Shirts market faces significant challenges due to rising raw material costs, particularly for cotton and wool. Fluctuations in production expenses arise from global trade dynamics, supply chain disruptions, and weather-related issues, leading to unpredictable pricing. Such price volatility complicates the ability of manufacturers to balance profitability with competitive pricing strategies. Both aggressive and moderate pricing approaches are affected, creating tension between producers and retailers who strive to keep prices low while navigating market uncertainties. These factors ultimately hinder the overall growth and stability of the flannel shirt segment within the global apparel industry.

Market Trends of the Global Flannel Shirts Market

The Global Flannel Shirts market is witnessing a notable trend towards the integration of smart textiles, enhancing the functionality and appeal of traditional designs. With advances in moisture-wicking, temperature-regulating, and wrinkle-proof technologies, flannel shirts are evolving into versatile apparel that caters to outdoor enthusiasts and urban dwellers alike. The emergence of "performance flannel" shirts reflects a shift in consumer preferences, where practicality meets style, promoting their use for activities such as hiking, camping, or casual outings. This trend not only reinforces flannel shirts as a relevant clothing category but also contributes to their increasing fashionability in a dynamic apparel market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Flannel Shirts Market Size by Material Type & CAGR (2025-2032)

• Market Overview
• Cotton
• Wool
• Polyester

Global Flannel Shirts Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex

Global Flannel Shirts Market Size by End User & CAGR (2025-2032)

• Market Overview
• Casual Wear
• Workwear

Global Flannel Shirts Market Size & CAGR (2025-2032)

• North America (Material Type, Gender, End User)
  • US
  • Canada
• Europe (Material Type, Gender, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material Type, Gender, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material Type, Gender, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material Type, Gender, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Patagonia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Levi Strauss & Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carhartt, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Filson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woolrich (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L.L.Bean (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pendleton Woolen Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eddie Bauer (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Legendary Whitetails (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orvis (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J.CREW (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gap (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asket (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outerknown (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tentree (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations