体重控制产品市场规模、份额、成长分析（按产品、分销管道、配方、最终用户和地区）—2025-2032 年产业预测

预计 2023 年全球体重控制产品市场价值将达到 1,953 亿美元，从 2024 年的 2,060.4 亿美元成长到 2032 年的 3,162.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.5%。

受人们日益增强的健康意识、不断上升的肥胖率以及向个人化体重管理解决方案转变的推动，全球体重控制产品市场预计将实现成长。随着消费者越来越重视健身、均衡饮食和预防性医疗保健，对体重控制产品的需求预计将大幅增加。由于不健康的饮食习惯和久坐不动的生活方式而导致的肥胖现像日益严重，这进一步加剧了这一增长趋势。此外，透过电子商务平台提高可访问性为市场相关人员提供了新的机会。社群媒体动态（如有影响力人士和名人宣传健身）正在塑造消费者偏好并提高产品吸引力。然而，高成本、效能问题、监管障碍和市场饱和等挑战可能会阻碍市场扩张，因此需要进行策略创新以有效规避这些障碍。

全球体重控制产品市场驱动因素

营养学、食品科学和生物技术领域的创新在体重控制产品的发展中发挥关键作用。行动应用程式和穿戴式装置等数位技术的整合正在改善该领域供应商的商业环境。此外，消费者对个人化减重解决方案的日益关注以及对知情决策的需求日益增长，预计将进一步增强体重控制产品市场。这些因素共同构成了一个充满活力的市场，推动了旨在帮助个人有效实现体重管理目标的服务的演变和扩展。

全球减肥产品市场的限制因素

全球减肥产品市场竞争激烈，产品种类繁多，市场饱和，面临巨大的挑战。这种激烈的竞争给那些试图将产品与竞争对手区分开来的公司带来了障碍。拥有强大客户忠诚度和丰富行销资源的成熟品牌占据主导地位，新兴企业难以有效渗透市场。因此，这些动态不仅阻碍了新参与企业的进入，也抑制了整体市场的成长潜力。

全球体重控制产品市场趋势

受社群媒体和网红行销的影响，全球体重控制产品市场正经历重大转型。越来越多的健身爱好者、名人和健康专家利用 Instagram、TikTok 和 YouTube 等平台来推广他们的体重控制历程，消费者也越来越积极地探索这些产品。网红共用的视觉故事和真实评价不仅提升了产品知名度，还在粉丝中培养了社群意识和通用愿景。随着社群媒体的不断发展，它在塑造消费者行为和偏好发挥关键作用，使其成为体重管理行业的关键趋势。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

体重控制产品市场规模（依产品及复合年增长率）（2025-2032）

• 市场概况
• 膳食补充品和代餐
• 减重饮料
• 脂肪燃烧器

体重控制产品市场规模（按分销管道和复合年增长率）(2025-2032)

• 市场概况
• 网路零售
• 超级市场
• 药局
• 健康与保健商店

体重控制产品市场规模（按配方和复合年增长率）（2025-2032）

• 市场概况
• 粉末
• 药片
• 液体
• 酒吧

体重控制产品市场规模（依最终用户和复合年增长率）(2025-2032)

• 市场概况
• 成人
• 青少年
• 老年人

体重控制产品市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司份额按部门分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• WW International, Inc.（WW）（USA）
• Herbalife Nutrition Ltd.（USA）
• Nestle SA（Switzerland）
• Abbott Laboratories（USA）
• Novo Nordisk A/S（Denmark）
• Eli Lilly and Company（USA）
• Medifast, Inc.（USA）
• Nutrisystem（USA）
• Glanbia plc（Ireland）
• The Kellogg Company（USA）
• Atkins Nutritionals, Inc.（USA）
• GNC Holdings Inc.（USA）
• Amway（USA）
• Johnson & Johnson（USA）
• Technogym SpA（Italy）
• Roche Holding AG（Switzerland）
• GlaxoSmithKline plc（GSK）（UK）
• AstraZeneca PLC（UK）
• Jenny Craig（USA）
• USANA Health Sciences, Inc.（USA）

结论和建议

Global Weight Control Products Market size was valued at USD 195.3 billion in 2023 and is poised to grow from USD 206.04 billion in 2024 to USD 316.21 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The market for global weight control products is poised for growth driven by increasing health consciousness, rising obesity rates, and a shift towards personalized weight management solutions. As consumers prioritize fitness, balanced diets, and preventive healthcare, the demand for weight control products is expected to rise significantly. The alarming obesity trend, fueled by unhealthy eating habits and sedentarism, further supports this growth. Additionally, enhanced accessibility via e-commerce platforms offers new opportunities for market players. Social media dynamics, including influencers and celebrities promoting fitness journeys, are shaping consumer preferences and enhancing product appeal. However, challenges such as high costs, effectiveness concerns, regulatory hurdles, and market saturation could impede market expansion, necessitating strategic innovation to navigate these obstacles effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Weight Control Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Weight Control Products Market Segments Analysis

Global Weight Control Products Market is segmented by Product, Distribution Channel, Formulation, End User and region. Based on Product, the market is segmented into Dietary Supplements Meal Replacements, Weight Loss Beverages and Fat Burners. Based on Distribution Channel, the market is segmented into Online Retail, Supermarkets, Pharmacies and Health And Wellness Stores. Based on Formulation, the market is segmented into Powders, Pills, Liquids and Bars. Based on End User, the market is segmented into Adults, Teenagers and Elderly. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Weight Control Products Market

Innovations in nutrition, food science, and biotechnology play a pivotal role in the advancement of weight control products. The integration of digital technologies, such as mobile applications and wearable devices, enhances the business landscape for providers in this sector. Additionally, a growing focus on personalized weight loss solutions and an increasing demand for informed decision-making among consumers are expected to further strengthen the market for weight control products. These factors collectively contribute to a dynamic marketplace, driving the evolution and expansion of offerings aimed at helping individuals achieve their weight management goals effectively.

Restraints in the Global Weight Control Products Market

The global market for weight control products faces significant challenges due to intense competition and a saturated landscape filled with a diverse array of offerings. This fierce rivalry creates hurdles for companies striving to distinguish their products from those of competitors. Well-established brands, boasting strong customer loyalty and substantial marketing resources, hold a prominent position, making it difficult for emerging enterprises to penetrate the market effectively. Consequently, these dynamics not only hinder the ability of new players to enter the industry but also impede the overall growth potential of the market.

Market Trends of the Global Weight Control Products Market

The Global Weight Control Products market is experiencing a significant transformation driven by the influence of social media and influencer marketing. With a growing number of fitness enthusiasts, celebrities, and health experts leveraging platforms like Instagram, TikTok, and YouTube to promote their weight control journeys, consumers are increasingly inspired to explore these products. The visual storytelling and authentic testimonials shared by influencers not only enhance product visibility but also foster a sense of community and shared aspirations among followers. As social media continues to evolve, its pivotal role in shaping consumer behavior and preferences positions it as a key trend in the weight control industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Weight Control Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Dietary Supplements Meal Replacements
• Weight Loss Beverages
• Fat Burners

Global Weight Control Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Supermarkets
• Pharmacies
• Health And Wellness Stores

Global Weight Control Products Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Powders
• Pills
• Liquids
• Bars

Global Weight Control Products Market Size by End User & CAGR (2025-2032)

• Market Overview
• Adults
• Teenagers
• Elderly

Global Weight Control Products Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Formulation, End User)
  • US
  • Canada
• Europe (Product, Distribution Channel, Formulation, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Formulation, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Formulation, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Formulation, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• WW International, Inc. (WW) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novo Nordisk A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eli Lilly and Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medifast, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrisystem (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atkins Nutritionals, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roche Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (GSK) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AstraZeneca PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jenny Craig (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations