基于 SaaS 的业务分析市场规模、份额、成长分析（按产品、部署模型、分析类型和地区）- 产业预测 2025-2032

预计 2023 年全球基于 SaaS 的商业分析市场价值将达到 111 亿美元，从 2024 年的 127.4 亿美元增长到 2032 年的 384.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 14.8%。

数位转型计画正在各行各业蓬勃发展，推动了对数据主导决策解决方案的需求。企业正在从客户互动、供应链和内部流程中累积大量数据，从而对即时分析的需求激增。基于 SaaS 的商业分析平台提供可扩展、经济高效且用户友好的解决方案，无需大规模的基础设施投资。向云端原生分析的转变一直是市场扩张的关键驱动力。此外，对敏捷性、远端存取和营运效率的关注正在推动银行、零售、製造和医疗保健等领域采用 SaaS 分析工具。人工智慧 (AI) 和机器学习 (ML) 的整合增强了这些工具的预测能力，使其对于在合规且安全的环境中进行业务决策至关重要。

全球基于 SaaS 的商业分析市场驱动因素

对数据驱动商务策略的日益重视，推动了基于 SaaS 的业务分析解决方案的采用。各行各业的企业都在利用分析技术来获取即时洞察、简化营运流程并增强客户参与。人工智慧技术的整合使这些 SaaS 平台能够更有效率地处理大量资料集，并将其转化为切实可行的洞察，从而推动更快、更明智的决策。这一趋势正在推动全球市场的整体成长，并对基于 SaaS 的业务分析前景产生积极影响。随着企业逐渐意识到资料分析的重要性，对这些解决方案的需求也日益增长，凸显了其在现代业务营运中的关键作用。

全球基于 SaaS 的商业分析市场的限制因素

儘管连接性不断进步，但将来自不同系统的数据整合到统一的、基于 SaaS 的分析平台仍面临持续挑战。旧有系统、不同的资料集格式和孤立的资料来源可能会阻碍快速部署，并影响产生的洞察的品质。虽然现代 API 和整合解决方案提高了互通性，但它们仍然会阻碍其广泛采用，尤其是对于拥有复杂 IT 框架的企业而言。这种复杂性阻碍了分析工具的无缝利用，最终影响了企业获取有意义的洞察并做出有效的数据主导决策的能力。克服这些障碍对于成功实施商业分析解决方案仍然至关重要。

全球基于 SaaS 的商业分析市场趋势

全球基于 SaaS 的商业分析市场正经历着向人工智慧增强分析的重大转变，这彻底改变了企业的数据分析方式。透过整合人工智慧和机器学习，企业正在简化从资料准备到洞察生成的流程，使非技术使用者更容易进行分析。这种数据民主化正在赋能业务用户，使其能够快速获得切实可行的洞察，并培养数据主导决策的文化。随着企业寻求竞争优势，对直觉、自动化的分析解决方案的需求持续成长，从而提高营运效率，并在各个领域推动产生深远影响的业务成果。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

基于 SaaS 的业务分析市场规模（按产品和复合年增长率）(2025-2032)

• 市场概况
• 软体
• 服务

基于 SaaS 的业务分析市场规模（按部署模式和复合年增长率）（2025-2032 年）

• 市场概况
• 公共云端
• 私有云端

基于 SaaS 的业务分析市场规模（按分析类型和复合年增长率）（2025-2032 年）

• 市场概况
• 说明分析
• 预测分析
• 指示性分析

以 SaaS 为基础的商业分析市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司份额按部门分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Microsoft（USA）
• Salesforce（USA）
• Google（USA）
• SAP SE（Germany）
• Oracle（USA）
• Qlik（USA/Sweden）
• ThoughtSpot（USA）
• Domo（USA）
• Sisense（USA）
• Alteryx（USA）
• Amazon Web Services（AWS）（USA）
• IBM（USA）
• SAS Institute（USA）
• MicroStrategy（USA）
• Zoho Corporation（India）
• TIBCO Software（USA）
• Yellowfin（Australia）
• GoodData（USA）
• Mode Analytics（USA）
• Pyramid Analytics（Netherlands）

结论和建议

Global SaaS-based Business Analytics Market size was valued at USD 11.1 billion in 2023 and is poised to grow from USD 12.74 billion in 2024 to USD 38.44 billion by 2032, growing at a CAGR of 14.8% during the forecast period (2025-2032).

The surge in digital transformation initiatives across various industries has heightened the need for data-driven decision-making solutions. With organizations accumulating vast amounts of data from customer interactions, supply chains, and internal processes, there is a pressing demand for real-time analytics. SaaS-based business analytics platforms offer a scalable, cost-efficient, and user-friendly solution, eliminating the need for substantial infrastructure investments. The transition to cloud-native analytics is a key catalyst for the market's expansion. Additionally, the emphasis on agility, remote access, and operational efficiency is driving the adoption of SaaS analytical tools across sectors such as banking, retail, manufacturing, and healthcare. The integration of AI and ML enhances these tools with predictive capabilities, further solidifying their importance in operational decision-making within compliant and secure environments.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global SaaS-based Business Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global SaaS-based Business Analytics Market Segments Analysis

Global SaaS-based Business Analytics Market is segmented by Offering, Deployment Model, Analytics Type and region. Based on Offering, the market is segmented into Software and Service. Based on Deployment Model, the market is segmented into Public Cloud and Private Cloud. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global SaaS-based Business Analytics Market

The increasing emphasis on data-driven business strategies is significantly boosting the adoption of SaaS-based business analytics solutions. Businesses across multiple sectors are leveraging analytics to acquire real-time insights, streamline operations, and enhance customer engagement. The integration of AI technologies enables these SaaS platforms to process large datasets more efficiently, transforming them into actionable insights that facilitate quicker and more informed decision-making. This trend is propelling the overall growth of the global market and positively influencing the outlook for SaaS-based business analytics. As organizations recognize the importance of data analytics, the demand for these solutions continues to rise, underscoring their critical role in modern business operations.

Restraints in the Global SaaS-based Business Analytics Market

Despite advancements in the connectivity landscape, integrating data from various systems into a unified SaaS-based analytics platform presents ongoing challenges. Legacy systems, disparate dataset formats, and isolated data sources can impede swift deployment and compromise the quality of insights generated. While modern APIs and integration solutions are enhancing interoperability, they may inadvertently obstruct widespread adoption, especially for organizations navigating intricate IT frameworks. This complexity can create barriers that hinder the seamless utilization of analytics tools, ultimately affecting businesses' ability to derive meaningful insights and make data-driven decisions effectively. Overcoming these obstacles remains crucial for the successful implementation of business analytics solutions.

Market Trends of the Global SaaS-based Business Analytics Market

The Global SaaS-based Business Analytics market is experiencing a significant trend towards AI-powered augmented analytics, which is transforming the way organizations approach data analysis. By integrating artificial intelligence and machine learning, companies are streamlining processes from data preparation to insight generation, making analytics more accessible to non-technical users. This democratization of data empowers business users to derive actionable insights quickly, fostering a culture of data-driven decision-making. As organizations seek to gain a competitive edge, the demand for intuitive, automated analytics solutions continues to grow, enhancing operational efficiency and driving impactful business outcomes across various sectors.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global SaaS-based Business Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Software
• Service

Global SaaS-based Business Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• Public Cloud
• Private Cloud

Global SaaS-based Business Analytics Market Size by Analytics Type & CAGR (2025-2032)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global SaaS-based Business Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Deployment Model, Analytics Type)
  • US
  • Canada
• Europe (Offering, Deployment Model, Analytics Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Deployment Model, Analytics Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Deployment Model, Analytics Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Deployment Model, Analytics Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik (USA/Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mode Analytics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyramid Analytics (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations