米饼市场规模、份额、成长分析（按产品类型、口味类型、配料、包装类型、分销通路和地区划分）－2025-2032年产业预测

2023年全球米糕市场规模为5.454亿美元，预计从2024年的5.7376亿美元增长到2032年的8.6071亿美元，预测期（2025-2032年）复合年增长率为5.2%。

全球米饼市场正蓬勃发展，这主要得益于人们健康意识的增强、饮食习惯的改变以及麸质相关疾病的增加。人们对植物性饮食和健康饮食的日益重视，推动了米饼的接受度和消费量的成长。米饼的文化亲和力也促进了其庞大的市场需求，尤其是在亚太地区。亚洲料理在社群媒体和旅游业的日益普及，进一步推动了市场成长。电子商务的扩张，以及超级市场和健康食品商店米饼供应量的增加，提高了都市区消费者的购买便利性。此外，政府的支持措施和全谷谷物教育宣传活动也促进了大米的消费。人工智慧、机器学习和区块链等技术创新正在简化生产流程，并提升消费者的信任度和参与度。

全球米饼市场驱动因素

全球米饼市场的主要驱动力之一是消费者对健康零食日益增长的需求。随着注重健康的消费者寻求高热量、高脂肪的传统零嘴零食替代品，米饼凭藉其低热量、无麸质和用途广泛等特点，迅速成为热门之选。此外，素食主义和无麸质饮食等饮食趋势的兴起，进一步提升了米饼的吸引力，使其成为追求均衡生活方式人士的必备食品。这种健康饮食习惯的转变持续推动市场成长。

影响全球米饼市场的因素

全球米饼市场面临的主要限制因素之一是消费者对更健康零食替代方案的日益偏好。随着注重健康的消费者转向蛋白棒、坚果和植物性食品等营养更丰富的零嘴零食，传统米饼可能难以与之竞争。此外，消费者对营养价值不足或饱足感的担忧也可能进一步抑制他们的购买意愿。这些不断变化的饮食偏好给市场参与者带来了挑战，他们需要努力吸引更多消费者，并根据不断变化的健康趋势来创新产品。

全球米饼市场趋势

随着消费者，尤其是Z世代和千禧世代的环保意识日益增强，全球米饼市场正经历着向永续包装解决方案的重大转变。这群人不仅重视食品的品质和口味，也越来越关注其购买行为对环境的影响。因此，品牌面临创新和整合环保包装方案的压力，同时也要确保符合道德规范的采购。这一趋势不仅提升了品牌在年轻消费者中的吸引力和忠诚度，也使企业在竞争激烈的市场环境中占据有利地位，因为永续性正成为一项关键的差异化因素，最终推动米饼产业的成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球米糕市场规模（依产品类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 米糕
• 膨化米饼
• 其他的

全球米糕市场规模（依口味划分）及复合年增长率（2025-2032 年）

• 市场概览
• 巧克力
• 苹果肉桂
• 鸡
• 焦糖
• 其他的

全球米糕市场规模（依配料划分）及复合年增长率（2025-2032 年）

• 市场概览
• 白米
• 糙米

全球米饼市场规模及按包装类型分類的复合年增长率（2025-2032 年）

• 市场概览
• 棒状包装
• 小份零食袋
• 枕头套
• 其他的

全球米糕市场规模及按分销通路分類的复合年增长率（2025-2032 年）

• 市场概览
• 现代零售
• 专卖店
• 便利商店
• 网路商店
• 其他零售商

全球米糕市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年收益年比比较

主要企业简介

• Quaker Oats Company（United States）
• Kellanova（United States）
• Mars, Incorporated（United States）
• Lundberg Family Farms（United States）
• Element Snacks（United States）
• SanoRice Holding BV（Netherlands）
• Riso Gallo SpA（Italy）
• Kallo Foods（United Kingdom）
• Nature's Path Foods（Canada）
• Wangwang Holdings Ltd.（Taiwan）
• Riso Scotti SpA（Italy）
• Wasa（Sweden）
• General Mills Inc.（United States）
• Lotus Foods（United States）
• Taste more Snacks（Taiwan）
• Orgran Health & Nutrition（Australia）
• Oryza（Italy）
• De katjang bv（Netherlands）
• Ambrosia Organic Farm Pvt Ltd（India）
• Young Poong Co. Ltd.（South Korea）

结论与建议

Global Rice Cakes Market size was valued at USD 545.4 million in 2023 and is poised to grow from USD 573.76 million in 2024 to USD 860.71 million by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The global rice cake market is on an upward trajectory, driven by heightened health consciousness, shifting dietary patterns, and an increase in gluten-related disorders. The emphasis on plant-based and clean-label diets has led to greater acceptance and consumption of rice cakes. Particularly in Asia Pacific, cultural familiarity with rice-based snacks fosters significant demand. Enhanced visibility of Asian cuisines on social media and tourism further propels market growth. The expansion of e-commerce, along with increased availability in supermarkets and health-focused stores, improves accessibility for consumers in both urban and rural locales. Additionally, supportive government initiatives and educational campaigns about whole grains bolster rice consumption. Innovations in technology, including AI, machine learning, and blockchain, are streamlining production processes and enhancing consumer trust and engagement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rice Cakes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rice Cakes Market Segments Analysis

Global Rice Cakes Market is segmented by Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel and region. Based on Product Type, the market is segmented into Mochi, Puffed Rice Cakes and Others. Based on Flavor Type, the market is segmented into Chocolate, Apple Cinnamon, Chicken, Caramel and Others. Based on Raw Material, the market is segmented into White Rice and Brown Rice. Based on Packaging Type, the market is segmented into Stick packs, Snack-Sized Portion Bags, Pillow Pouches and Others. Based on Distribution Channel, the market is segmented into Modern Trade, Specialty Stores, Convenience Store, Online Stores and Other Retail Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Rice Cakes Market

One of the key market drivers for the global rice cakes market is the increasing consumer demand for healthy snacking options. As health-conscious consumers seek alternatives to traditional snacks that are often high in calories and unhealthy fats, rice cakes emerge as a popular choice due to their perceived low-calorie content, gluten-free properties, and versatility. Additionally, the rise of dietary trends such as veganism and gluten-free diets has further propelled the appeal of rice cakes, making them a staple for those looking to maintain a balanced lifestyle. This shift towards healthier eating habits continues to fuel the growth of the market.

Restraints in the Global Rice Cakes Market

One key market restraint for the global rice cakes market is the increasing consumer preference for healthier snack alternatives, which often leads to a decline in the popularity of traditional rice cakes. As health-conscious individuals turn to snacks with higher nutritional value, such as protein bars, nuts, or vegetable-based alternatives, traditional rice cakes may struggle to compete. Additionally, concerns regarding their perceived lack of substantial nutrition or satiation can further deter consumers. This shift in dietary preferences presents a challenge for market players seeking to attract a wider audience and innovate their product offerings to align with evolving health trends.

Market Trends of the Global Rice Cakes Market

The Global Rice Cakes market is witnessing a significant shift towards sustainable packaging solutions as environmental consciousness among consumers, particularly Gen Z and millennials, continues to rise. This demographic increasingly prioritizes not just the quality and taste of foods, but also the environmental impact of their purchases. As a result, brands are compelled to innovate and integrate eco-friendly packaging options while ensuring ethical sourcing practices. This trend not only enhances brand appeal and loyalty among younger consumers but also positions companies favorably in a competitive landscape where sustainability is becoming a crucial differentiator, ultimately driving growth within the rice cakes sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Rice Cakes Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Mochi
• Puffed Rice Cakes
• Others

Global Rice Cakes Market Size by Flavor Type & CAGR (2025-2032)

• Market Overview
• Chocolate
• Apple Cinnamon
• Chicken
• Caramel
• Others

Global Rice Cakes Market Size by Raw Material & CAGR (2025-2032)

• Market Overview
• White Rice
• Brown Rice

Global Rice Cakes Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Stick packs
• Snack-Sized Portion Bags
• Pillow Pouches
• Others

Global Rice Cakes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Modern Trade
• Specialty Stores
• Convenience Store
• Online Stores
• Other Retail Stores

Global Rice Cakes Market Size & CAGR (2025-2032)

• North America (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Quaker Oats Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellanova (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lundberg Family Farms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Element Snacks (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SanoRice Holding B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riso Gallo S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kallo Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wangwang Holdings Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riso Scotti S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wasa (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotus Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taste more Snacks (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgran Health & Nutrition (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oryza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De katjang b.v. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ambrosia Organic Farm Pvt Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Young Poong Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations